From Values to Action: The Culture Branding Model Explained by Nader Safinya

In This Episode

Culture is often discussed but rarely operationalized. Many organizations state their values, but few have systems that ensure those values guide behavior, communication, and decision-making at every level. In this episode of Systems Simplified, Adi Klevit interviews Nader Safinya, founder of Blackribbit, about his culture branding methodology that unifies customer and employee experiences.

Nader explains why organizations unintentionally design two separate experiences, how this misalignment weakens culture, and why culture must be built on three foundational values that never change. He also discusses the Culture Brand Statement, the Inside Outside In model, and the AI-powered decision filter that enables teams to make culture-aligned decisions 56 times faster. Nader walks through real examples of how the filter works, why objectivity matters, and how the tool accelerates adoption across the entire organization.