Becoming the Go To Expert with Alex Moscow

In This Episode

Becoming a go-to expert is not about having more credentials or building a bigger product. It is about communicating your expertise in a way that resonates with your audience.

In this episode of Systems Simplified, Adi Klevit interviews Alex Moscow, a PR strategist who has spent more than two decades helping leaders uncover their insights and turn them into meaningful authority. Alex explains why most businesses mistakenly focus on selling their products instead of demonstrating their expertise, and why audiences respond to stories, relevance, and results.

He also breaks down how to audit your mind for experiences worth sharing, how to identify beliefs and myths that slow your audience down, and how to use small, low risk pieces of value to build trust. Alex outlines the difference between noise and signal, why B2B decisions are emotional, and how entrepreneurs can establish expert positioning long before any media exposure.