In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: August 17, 2020 - possible Google update Do keywords in your url help with rankings? The value of being in Wikipedia SEMrush site crawls Some nofollowed links may be passing signals now Is it cloaking if you hide tracking pixels? Google might need to reveal info about algo updates Q&A: If a site that links to me gets sold and used as spam, will that hurt me? Q&A: Why isn’t my site regaining rankings after removing an unnatural links manual action? Q&A: Is it ok to have a link to product sales pages on an informational page? Also in Newsletter: Outreach tips from Rand Fishkin How to recover your lost FAQ rankings How to link directly to a section of text on a webpage Local information on a page can help Google understand hreflang Tips for using the Web Stories WordPress plugin What does it mean if a page is not cached in Google? Tips on how to produce location pages that are not doorway pages Google certificates - equivalent of a college degree in Google’s eyes New info on what may have caused the Google Sandbox effect Bing shares how they use user engagement metrics This episode corresponds with newsletter episode 147:
https://courses.mariehaynes.com/search-news-you-can-use/episode-147 (Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Odd turbulence in the algo continues - Aug 15/16 glitch? SEMrush Sensor tips Fast pages to be labelled in Chrome Search Console Insights beta ScrollToText Fragments now appearing in GSC What you need to know about using machine translated content Does Google monitor sites that file a disavow? Do outbound unnatural links manual actions hurt a site’s ability to rank? Here’s why you may have lost rich snippets after the May 2020 Core Update Possibly some local algo turbulence? Some GMB listings are missing the website link Also in NL: Google on synonyms in search New in GSC - AMP Signed Exchange errors Advanced SEO tactics for 2020 Lots on internal linking Can too many outbound links hurt your site? Canonicalization myths Defining high quality and relevant content Tips for image migrations More info on h-tags Server side tagging in GTM Lighthouse scores for every Shopify theme Is it ok to implement Structured Data with a plugin? Buzzfeed nofollowed all internal links Local SEO: Guide to 3 pack ads How to optimize Google local knowledge panel Direct edits for GMB in the SERPS How to ask for reviews How to respond to negative reviews This episode corresponds with newsletter episode 146:
https://courses.mariehaynes.com/search-news-you-can-use/episode-146 (Sponsored) Check out a free trial of SEMRush here: Mariehaynes.com/semrush Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The great outage that looked like a massive Google update What do we know about the algo turbulence July 21/27, 2020? Important news if you use the GSC API Did Google really say that guest post links have zero value? Important thing to know about Cumulative Layout Shifts (CLS) How many sites would pass Google’s Core Web Vitals right now? Local SEO: Call buttons in local Knowledge Panels on desktop Q&A: Does MHC use the Google Knowledge Graph Search API? Also in Newsletter: Deeper thoughts on the Google outage and how it can help us find the quality issues on our sites How to check your hourly traffic to determine if an update has affected you More on the July 21 and July 27 updates How to check GSC to see if you’ve got fewer FAQ’s Info from Google on how the Quality Raters work Q&A session from Google on rich results - what counts as an impression in FAQ snippets, etc.  Case study from Chris and Jeremy from This week in Blogging showing the impact of FAQ schema - how lon git took for FAQs to show up, impressions, CTR, and more. New info from John Mueller on what makes affiliate sites low quality and may cause pages not to be in the index Can bad reputation hurt your rankings? Amazon cutting affiliate commissions further GIF generator for CLS shifts This episode corresponds with newsletter episode 145:
https://courses.mariehaynes.com/search-news-you-can-use/episode-145 (Sponsored) Check out a free trial of SEMRush here: https://www.semrush.com/signup/promo/?promo=SNYAUG12-JBD9J0DB Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Two minor Google updates recently (most likely) Using SEMRush to analyze Pinterest in the May core update New info from Google on how comment quality can hurt or help your site Manual actions may be handled differently at Google now Local SEO: No significant updates Local SEO: New GMB attribute - “black owned” Local SEO: What we know about those $50/month upgraded GMB plans Also in Newsletter: More on the government update June 2020 Google career certificates New structured data for image licensing Discussion on the reasonable surfer model and PageRank and whether where the link on your page is matters. Changes to chrome that will make it harder to see referral data Great stuff from Patrick Stox on what you need to know if switching to https More from Brody Clark on fixing CLS issues Subdomains vs folders More from Google on how they ignore many links across the web Can negative reviews impact your rankings? Does Google use CTR as a ranking factor? Local SEO: can schema improve traffic? This episode corresponds with newsletter episode 144:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-144/ (Sponsored) Check out a free trial of SEMRush here: http://mariehaynes.com/semrush Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible small update July 23 Web stories Page Speed info we learned from Martin Splitt and Eric Enge’s talk Important info for sites with ugc Q&A: How to trim down a massive disavow file Q&A: Should you put dates on your blog posts and articles? This episode corresponds with newsletter episode 143:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-143 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: No significant algorithm updates this week Google discover documentation updated to show that E-A-T is important Google’s latest move to block content that contradicts scientific consensus Mobile first indexing deadline has been moved Site: issues at Google Issues with FAQ markup appearing less frequently Local SEO: Q&A and reviews are reappearing Q&A: We have two product pages ranking, but the wrong one is winning Q&A: What does Google mean when they ask about exaggerating or shocking headlines or page titles? This episode corresponds with newsletter episode 142:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-142/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible small update July 6, 2020 New reference to E-A-T in Google’s documentation on Discover Image search drawing entity info from Knowledge Graph What we learned from Sistrix’s study on CTR Should you disavow links from scraped articles? What if a captcha is slowing your site down? Is one site better than two? Are category pages considered duplicate content? How Google handles singular vs plural words Is valid HTML a ranking factor? What should you do if a site copies your content? More evidence to explain the mysterious “not getting indexed” problem many sites are facing Is there a use for “noindex, follow?” SEMRush no longer accepting guest posts Incredibly important news for WordPress site owners! JQuery could break your site. Local SEO: Does adding services improve rankings in GMB? Local SEO: You can now opt out of food order links in GMB Q&A: If parts of your site are not mobile friendly, will this impact the whole domain? Q&A: Can you use FAQ schema on a services page? This episode corresponds with newsletter episode 141:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-141 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Detailed discussion on the June 22/23 “government” update The Rich Results tool is replacing the Structured data testing tool (and SEOs are not happy about it) Clarification from Google on what happens when you file a spam report We learned a LOT from Bing’s updated webmaster guidelines Google may be making more changes to affect sites with self serving reviews Gary Illyes robots.txt question. Here is why so many SEOs answered incorrectly Difference between discovered, not indexed and crawled, not indexed John Mueller comments on a site’s link building practices Insight into Google’s algorithms Can Google recognize page types based off of page structure? How does Google use structured data? What does it mean if Discover traffic has stopped? Can Googlebot really add products to shopping carts? (Along with a tinfoil hat theory) Does it matter which inner page your GMB links to? Q&A: Do GMB posts help with EAT? Q&A: Is updating your last updated date without updating the content frowned upon by Google? This episode corresponds with newsletter episode 140: https://courses.mariehaynes.com/search-news-you-can-use/episode-140 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible update June 22/23 promoting authoritative sites? Google updates their How Search Works documentation More on Google’s free product listings How to leverage your competitors’ scroll to text results Can irrelevant links hurt you? Will adding hreflang help you rank better? More on the Disqus comments not being indexed. Why isn’t IBM’s structured data returning review stars? Local SEO: Google sending notices when reviews are removed Local SEO: Business messaging is expanding Tips on improving author E-A-T Q&A: Can a popular posts section help improve internal linking? Q&A: Should you noindex author archives? This episode corresponds with newsletter episode 139: https://courses.mariehaynes.com/search-news-you-can-use/episode-139 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible Google update June 23? Google glitch with indexing Disqus comments How To Schema producing rich results again Why did this site see no uplift after building 109 links through HARO and other methods? Could Google be selectively choosing which links to pass PageRank through? How to verify if your site has been moved to mobile first indexing What can happen if your site goes unverified in GSC for a while Does the order of urls in your sitemap matter? Tips for optimizing eCommerce category pages You can track Web Core Vitals using Google Tag Manager How to diagnose what is causing Largest Contentful Paint slowness More on discovered - currently not indexed Why would you see a surge in impressions but no change in clicks? Possible reasons why you haven’t been moved to Google’s mobile first index Does Google consider word count a ranking factor? A tip for winning image rankings Google is launching a Pinterest rival Local SEO: New online appointments, care, classes and estimate in GMB Local SEO: What are these square pins on the maps? Q&A: Are dates in urls important? Should I change my urls? This episode corresponds with newsletter episode 138: https://courses.mariehaynes.com/search-news-you-can-use/episode-138 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes