Search News You Can Use - SEO Podcast with Marie Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: What we know so far about the December core update A review of Google’s blog post on core updates and the questions asked How to use Ahrefs’ Content gap tool to improve your content relevancy Have the local SERPS changed with the December core update? Q&A: Our newly made city TLD domains are outranking our main site. What should we do? Also in the newsletter this week: What the QRG say about monetization Google testing the Page Experience indicator in the SERPS FAQ on Core Web Vitals Suggested advice for handling your sitemap when you do a site migration Is there some kind of “quality reduction” to having a bunch of 4xx pages? How does Google determine which pages are high priority for crawling? How important is positioning of URLs in a sitemap? Tip for minimizing layout shifts GSC for non profits Tips on image optimization for Wix Local SEO: Improving internal linking for local businesses Local SEO: How to generate more reviews online Local SEO: What you need to know about Google posts Local SEO: Changes to the suggest edit feature in Google Maps Local SEO: Are Local Service Ads stealing your GMB clicks? Tools: Analyzing a Google update via GSC and Data Studio This episode corresponds with newsletter episode 162:
 https://www.mariehaynes.com/newsletter/episode-162-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: SERP Turbulence in November and December Using Ahrefs (or GSC) to find ways to get links that will help improve E-A-T Google’s conversational updates to search will mess with keyword research Theorizing why Google may be taking longer to index new content Should you be disavowing low quality, highly targeted blogspot links if they’re in the hundreds or thousands? Q&A: Is paginated content duplicate content in Google’s eyes? Also in newsletter: Say Goodbye to Google’s AI created AMP stories Comparing GSC crawl data to log files - there are discrepancies John Mueller clarifies how to interpret the indexing crawler information within Google Search Console Does the image crawler work separately from smartphone and/or desktop crawler? Why does Google surface old text for a page in Search? Interesting stuff on ghosted links. More from Google on best use of anchor text in links Does Google “normalize”/translate content to one language in order to index it? Google comments on the indexing process, but not everyone feels the same way Local SEO: How to create kick-ass local content This episode corresponds with newsletter episode 161:
 https://www.mariehaynes.com/newsletter/episode-161-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: Turbulence in the SERPS in November What we noticed when manual actions disappeared New GSC crawl stats report Using Ahrefs link intersect tool Insight into Passage Based Ranking, coming soon You should switch to HTTPS now! Continuing spike in GMB suspensions Q&A: Is it ok to use standard boilerplate copy for Terms of Use, Privacy policy, etc? Q&A: Mini site review for nonprofitinformation.com Also in Newsletter: Unveiling the new Google Webmaster Blogs Excellent link building tip Interesting tip from Gary Illyes re crawling Tips for growing your blog Google publishes a beginner and advanced guide to GSC How to rank and drive traffic in Discover How to use Screaming Frog to collect Core Web Vitals at scale What to know about orphaned pages Interesting Black Friday Statistics from SEMRush Google’s auto-applied recommendations are catching ad agencies off guard Publisher Ads Audits now a part of Lighthouse Local SEO: Surfaces across Google vs local Surfaces across Google Screaming Frog is updating Local SEO: The latest on the call history feature in GMB Q&A: Is it ok to have boilerplate Terms and Conditions and privacy policies? This episode corresponds with newsletter episode 160:
 https://www.mariehaynes.com/newsletter/episode-160-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: November 8, 2020 SERP turbulence Possible update happening now, Nov 17 and 18 Google may not release a core update for a while Ahrefs tip of the week - looking at link anchors Google announces changes to the disavow tool Changes to the remove outdated content tool What Google’s product-related subcategories can tell us about how Google looks at intent Local SEO: Possible small update? Local SEO: Google’s Small Business Advisors program Local SEO: Unpublished review issue likely fixed Q&A: Is it better to consolidate 3 sites into one? Q&A: Can use of cross-domain canonicalization be seen as spammy by Google? Also in the newsletter this week: Changes to Shopping tab listings Google to show a visual indicator for Core Web Vitals in the SERPS AMA with Danny Sullivan from Google Technical SEO audit checklist The latest Search Off the Record Podcast summarized - AMP and Web Stories SEO resources for SaaS companies Tips for authoritative and government sites from Google’s Daniel Waisberg Useful implementation guide for event tracking in GA4 Google updated their documentation to reflect that it now supports crawling sites over HTTP/2 Chrome 88 and the target=“_blank” exploit An ad will not drop your organic listing from the SERPS Local SEO: Great link building tips Local SEO: Ultimate guide to UTM tagging for GMB Local SEO: What’s the maximum answer length for a GMB Q&A? Bulk discover which links have been modified by using client side JavaScript with this tool This episode corresponds with newsletter episode 159:
 https://www.mariehaynes.com/newsletter/episode-159-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Early November SERP turbulence How do Google’s search quality raters work? Ahrefs.com tip of the week Core Web Vitals and other UX signals will be ranking factors as of May 2021 Google Webmasters now has a new name Latest info from Search Off the Record - info on canonicalization Tip for sites hit by broad core updates Great tip for Youtube video ranking optimization Local SEO: Poss mild update? Local SEO: GMB call tracking is rolling out Local SEO: Hijacked GMB listings are on the rise Also in the newsletter this week: Some Discover data was wrongly reported on Oct 28 How to determine whether your spike/drop in traffic is due to current events Instructions if you are having trouble logging in to the new MHC website as a newsletter subscriber. What does it mean if your homepage is outranking your dedicated page for the same keywords? How does Google handle two conflicting canonicals on a page? How to remove content from Google Tips for improving core web vitals metrics and page experience signals Tips for Black Friday 2020 Tips for preparing for Google’s mobile-only index Tips for Wix sites Is translated content duplicate content? Watching Four Seasons Landscaping’s organic performance after receiving a storm of links Master the art of selling maintenance plans to clients Some websites will stop working on Android next year Tell Google why you’re missing the URL submission tool Local SEO: How to avoid a GMB suspension Local SEO: Call tracking could be messing up your analytics Local SEO: Changes to bidding for LSA’s This episode corresponds with newsletter episode 158:
 https://www.mariehaynes.com/newsletter/episode-158-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 26-28 possible Google update Marie summarizes info from Google’s How Search Works video The latest WordPress Update (5.5.2 has issues) Local SEO: GMB showing cases statuses Local SEO: Don’t edit your GMB right now! Q&A: Why did minclaw.com have issues with the May 4, 2020 Google update Also in the newsletter this week: Google removing data-vocabulary.org markup soon How to rank on Google: 25 step master checklist Deadly sins of link building How does Google treat capitalization in HTML attribute names How to get the most out of Google Knowledge Panels for retailers and manufacturers How to handle 307 redirects More on the update for Passages and how it relates more to ranking than indexing How Google crawls podcasts Data delay in GSC coverage report Resources to up your auditing skills Microsoft announces free Analytics tool How Ahrefs leveraged Twitter to help launch their webmaster tools New Yoast feature for enhanced Slack sharing Local SEO: Beginner’s guide to reputation management Local SEO: Why you should consider embedding a Google Map on your website Local SEO: Easily track GMB category changes in recent months This episode corresponds with newsletter episode 157:
 https://www.mariehaynes.com/newsletter/episode-157-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 20, 2020 - possible minor update Request indexing problems in GSC not connected to indexing bugs Marie’s current thoughts on how passage based ranking will change SEO Tips from Google on getting more discover traffic Chrome 86 to block abusive notification requests Things we learned about how Bing values content Bing has indexing issues too now Local SEO: Missing product descriptions in GMB seem to be resolved Local SEO: Restaurant wait times now fixed Q&A: Hometips.com - hit by the May 4 update. Marie’s thoughts on improving. Also in Newsletter: Tips for improving site performance Best practices for Black Friday and Cyber Monday from Google GSC training: SEO for eCommerce Content marketing tips for eCommerce sites Tips for translated content on your site There’s a special tag type in GTM you can use to upgrade your property to GA4 Pros and cons of working in-house vs hiring consultants Tips for remote workers How to win at local search with a SAB Great thread on free SEO tools This episode corresponds with newsletter episode 156:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-156 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the September indexing issues (including September 21) October 13 - possible update (but probably not) What we learned from the SearchOn event What has changed in the updated QRG? MHC’s updated textbook on removing manual actions is out How to schema has fully rolled out on desktop Google discusses EAT and how it relates to health and medical sites Could slower URLs negatively impact your entire site? Request indexing in GSC not working Possible data anomalies in GSC re web stories The Justice Department has filed suit against Google Local SEO: No obvious algo updates Also in Newsletter: Mixed content in Chrome is no longer really a thing Google launches Journalist Studio Chrome Dev Summit scheduled for December 2020 Free shopping listings launched globally Reminder: If it is not on your mobile page it will not count for indexing Google relies on consistent signals from across the web Small things a brand can do to help build trust Brush up on Google Search operators How to measure and optimize LCP Interesting comments about frequent changes to your meta robots tags A great summary of what is new regarding the recent “new” Google Analytics announcement WordPress owners, say goodbye to Facebook and Instagram support for embeds Local SEO: How to get a place label or icon in Google Maps Local SEO: restaurant wait times may be inaccurate This episode corresponds with newsletter episode 155:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-155 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September and October Google SERP turbulence October 5, 2020 - possible small update Our link auditing webinar is this week! New Google Analytics is coming Understanding transactional vs informational intent What we learned from Search off the Record’s discussion on Google Caffeine Q&A: Why can we not get review stars in the SERPS? Q&A: Mini site review for sometimessailing.com Also in NL Web Stories being introduced to Discover How does Google autocomplete work? Google podcast manager Why is Google preferring Pinterest for many adult searches? 12 reasons why your rich snippets aren’t showing in search Google says if your date is wrong in the SERPS it’s probably your fault How long does it take to get a response from a reconsideration request? Free javascript course How to deal with a competitor who has keywords in their GMB title Test your lighthouse scores from different regions of the world Tool to compare your site’s pages speed to your competitors When to use canonical vs redirect - article by Ryan Jones This episode corresponds with newsletter episode 154:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-154 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Unraveling the indexing issues from September 2020 Can syndicating content hurt Google’s assessment of quality for your site? WordPress now lets you add rel=“sponsored” to links Would you ask for a link from a friend who owns an unrelated website? Local SEO flux New metrics in GMB New info on whether you can have multiple GMB listings Mini site review: ladyleeshome.com Mini site review: prettypurpledoor.com Q&A: Should you noindex your terms and conditions and privacy policy pages? Also, in newsletter: Google shopping is going free worldwide by mid October New study looks at optimal page title length Info from Cyrus Shepard on great content How developers can get value from using GSC Tips on getting your web story indexed Email outreach ideas from Siege Media Changes to page layout can impact your ability to rank Cloudflare announces free analytics New accessibility feature in Chrome Dev Tools for colour blindness Local SEO: How to get a review removed Local SEO: Is Google upping their spam fighting game? This episode corresponds with newsletter episode 153:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-153 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes