Search News You Can Use - SEO Podcast with Marie Haynes cover image

Search News You Can Use - SEO Podcast with Marie Haynes

Latest episodes

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Nov 4, 2020 • 49min

Google’s DeepRank, Possible Algorithm Update and More SEO Q&A - Ep. 157

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 26-28 possible Google update Marie summarizes info from Google’s How Search Works video The latest WordPress Update (5.5.2 has issues) Local SEO: GMB showing cases statuses Local SEO: Don’t edit your GMB right now! Q&A: Why did minclaw.com have issues with the May 4, 2020 Google update Also in the newsletter this week: Google removing data-vocabulary.org markup soon How to rank on Google: 25 step master checklist Deadly sins of link building How does Google treat capitalization in HTML attribute names How to get the most out of Google Knowledge Panels for retailers and manufacturers How to handle 307 redirects More on the update for Passages and how it relates more to ranking than indexing How Google crawls podcasts Data delay in GSC coverage report Resources to up your auditing skills Microsoft announces free Analytics tool How Ahrefs leveraged Twitter to help launch their webmaster tools New Yoast feature for enhanced Slack sharing Local SEO: Beginner’s guide to reputation management Local SEO: Why you should consider embedding a Google Map on your website Local SEO: Easily track GMB category changes in recent months This episode corresponds with newsletter episode 157:
 https://www.mariehaynes.com/newsletter/episode-157-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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Oct 28, 2020 • 50min

Passage Based Ranking, Tips for Google Discover and SEO Q&A - Ep. 156

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 20, 2020 - possible minor update Request indexing problems in GSC not connected to indexing bugs Marie’s current thoughts on how passage based ranking will change SEO Tips from Google on getting more discover traffic Chrome 86 to block abusive notification requests Things we learned about how Bing values content Bing has indexing issues too now Local SEO: Missing product descriptions in GMB seem to be resolved Local SEO: Restaurant wait times now fixed Q&A: Hometips.com - hit by the May 4 update. Marie’s thoughts on improving. Also in Newsletter: Tips for improving site performance Best practices for Black Friday and Cyber Monday from Google GSC training: SEO for eCommerce Content marketing tips for eCommerce sites Tips for translated content on your site There’s a special tag type in GTM you can use to upgrade your property to GA4 Pros and cons of working in-house vs hiring consultants Tips for remote workers How to win at local search with a SAB Great thread on free SEO tools This episode corresponds with newsletter episode 156:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-156 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Oct 21, 2020 • 51min

Google’s SearchOn Event, Changes to the Quality Raters Guidelines and More SEO News - Ep. 155

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the September indexing issues (including September 21) October 13 - possible update (but probably not) What we learned from the SearchOn event What has changed in the updated QRG? MHC’s updated textbook on removing manual actions is out How to schema has fully rolled out on desktop Google discusses EAT and how it relates to health and medical sites Could slower URLs negatively impact your entire site? Request indexing in GSC not working Possible data anomalies in GSC re web stories The Justice Department has filed suit against Google Local SEO: No obvious algo updates Also in Newsletter: Mixed content in Chrome is no longer really a thing Google launches Journalist Studio Chrome Dev Summit scheduled for December 2020 Free shopping listings launched globally Reminder: If it is not on your mobile page it will not count for indexing Google relies on consistent signals from across the web Small things a brand can do to help build trust Brush up on Google Search operators How to measure and optimize LCP Interesting comments about frequent changes to your meta robots tags A great summary of what is new regarding the recent “new” Google Analytics announcement WordPress owners, say goodbye to Facebook and Instagram support for embeds Local SEO: How to get a place label or icon in Google Maps Local SEO: restaurant wait times may be inaccurate This episode corresponds with newsletter episode 155:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-155 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Oct 14, 2020 • 46min

New Google Analytics, Understanding Query Intent and More SEO Site Audits - Ep. 154

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September and October Google SERP turbulence October 5, 2020 - possible small update Our link auditing webinar is this week! New Google Analytics is coming Understanding transactional vs informational intent What we learned from Search off the Record’s discussion on Google Caffeine Q&A: Why can we not get review stars in the SERPS? Q&A: Mini site review for sometimessailing.com Also in NL Web Stories being introduced to Discover How does Google autocomplete work? Google podcast manager Why is Google preferring Pinterest for many adult searches? 12 reasons why your rich snippets aren’t showing in search Google says if your date is wrong in the SERPS it’s probably your fault How long does it take to get a response from a reconsideration request? Free javascript course How to deal with a competitor who has keywords in their GMB title Test your lighthouse scores from different regions of the world Tool to compare your site’s pages speed to your competitors When to use canonical vs redirect - article by Ryan Jones This episode corresponds with newsletter episode 154:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-154 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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Oct 7, 2020 • 47min

Unraveling Google's September Indexing Issues, Syndicating Content and SEO Site Reviews - Ep. 153

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Unraveling the indexing issues from September 2020 Can syndicating content hurt Google’s assessment of quality for your site? WordPress now lets you add rel=“sponsored” to links Would you ask for a link from a friend who owns an unrelated website? Local SEO flux New metrics in GMB New info on whether you can have multiple GMB listings Mini site review: ladyleeshome.com Mini site review: prettypurpledoor.com Q&A: Should you noindex your terms and conditions and privacy policy pages? Also, in newsletter: Google shopping is going free worldwide by mid October New study looks at optimal page title length Info from Cyrus Shepard on great content How developers can get value from using GSC Tips on getting your web story indexed Email outreach ideas from Siege Media Changes to page layout can impact your ability to rank Cloudflare announces free analytics New accessibility feature in Chrome Dev Tools for colour blindness Local SEO: How to get a review removed Local SEO: Is Google upping their spam fighting game? This episode corresponds with newsletter episode 153:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-153 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Sep 30, 2020 • 51min

Google Mishandling Canonicals, Indexing Issues and More SEO News - Ep. 152

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September 21-24 - significant Google update is likely Google is mishandling canonicals and causing serious indexing issues MHC link auditing webinar coming up soon Problems with Google News Indexing Local SEO: Some algo turbulence Q&A: How to better optimize category pages Q&A: Why am I seeing more impressions this year but fewer clicks? Q&A: Mini site audit for ilovemychi.com Also in newsletter: Should you use exact match anchors for internal links? Tips for getting better reviews How to set up scroll depth tracking with GTM How Bing is improving deep learning New information on Google’s featured snippet algorithm Local SEO: Changes to what is allowed for virtual offices in GMB Local SEO: Info on how to get a suspended listing reinstated This episode corresponds with newsletter episode 152:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-152 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Sep 23, 2020 • 50min

Sept 14 Algorithm Update, Does Shared Hosting Affect Rankings and More SEO News - Ep. 151

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September 14 algorithm update Possible September 24 algorithm update Upcoming link auditing webinar with Marie Haynes Google has a new blog to teach us about quality Can shared hosting with low quality sites hurt your ability to rank? Local SEO: More reviews can help improve rankings Updates to GMB guidelines Ahrefs webmaster tools - why are some SEO’s upset that this tool is now free? Q&A: Are local sponsorship links a good idea? Q&A: Mini site review for inspireditaly.com Q&A: Mini site review for mrxstitch.com Also in newsletter: Which speed metrics are the most important to reference? Notice a spike in impressions but no change to clicks? Info on duplicate content and canonicalization New info for fact check structured data Local SEO: Info on upgrading a GMB profile Local SEO: Pleper - a new Chrome extension to help you see what GMB categories competitors are using Local SEO: Using GMB attribute data to measure E-A-T Local SEO audit checklist Tips for local link building GMB explorer by Whitespark This episode corresponds with newsletter episode 151:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-151 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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Sep 16, 2020 • 48min

CMS Platforms Ranked by Speed and Quick SEO Site Audits - Ep. 150

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: No significant algorithm updates this week Do you need to wait for another core update in order to see recovery? Another delay in GSC index coverage data How an impression triggers in GSC Sistrix analysis of the slowest CMS platforms Local SEO: New coronavirus attributes in GMB Q&A: Mini site review for greenbabydeals.com Q&A: Mini site review for sewasoftie.com Also in Newsletter: Was your Google Discover traffic affected by the August 10 Google glitch? Google on how they keep information trustworthy in search SEOs noticing a featured snippet plus how-to schema hybrid mobile test Lily Ray and Martin Splitt on content Improving your organic CTR Does having a .jobs TLD help you rank better for job queries? Changes in how organic traffic will be classified in Chrome v85 Bing has removed geo-targeting options from Bing WMT New knowledge graph search tool Tips on improving your entity data This episode corresponds with newsletter episode 150:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-150/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Sep 9, 2020 • 50min

Recovering from a Google Core Algorithm Update, Disavowing to Improve Rankings and More SEO Q&A

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Ranking turbulence early September 2020 Can Google penalize a site without notification? Using SEMrush to find and repair mixed content issues Can disavowing improve rankings? Do you need to wait for a core update in order to see recovery? How do each of the backlink tools compare? Possible local update Q&A: Site review for a home security site Also in Newsletter: Great illustrations to use to teach SEO concepts Steps for migrating to https Do images in the image:loc tag count towards the 50,000 XML sitemaps limit Really good tips for tracking down email addresses Index coverage report data delayed again Confusion over speakable markup How to compare your landing pages against competitors’ pages This episode corresponds with newsletter episode 149:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-149 (Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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Sep 2, 2020 • 48min

August 24th Update, Bing Ranking Factors and SEO Q&A

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible update August 24, 2020 - might be related to SERP features Search Off the Record - info on indexing waves, the sandbox and crawl budget Google has a new system for reporting bugs How to see if a page has won or lost SERP features with SEMrush Moz’s title tag experiments Google ignores affiliate links Also in Newsletter: SEO Mythbusting on site migrations Interesting info on whether you should change the “last updated date” when making minor changes WordPress publishing a maintenance release to stop sites from breaking How algorithms work A new way to track core web vitals Changes to scroll to text fragments Local SEO - GMB attributes such as “women-led” or “black-owned” now appearing on desktop A schema testing tool that is similar to Google’s Chrome extension to spy on competitor’s GMB categories This episode corresponds with newsletter episode 148:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-148 (Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

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