
Search News You Can Use - SEO Podcast with Marie Haynes
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Latest episodes

Feb 17, 2021 • 35min
Passage Based Ranking, Manual vs Algorithmic Actions and More SEO News - Ep. 171
In this episode Marie discusses:
Passage based ranking being added to Google's algorithms
John Mueller's comments on Manual actions versus algorithmic suppression
This episode corresponds with newsletter episode 171:
https://www.mariehaynes.com/newsletter/episode-171-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Feb 10, 2021 • 44min
New Manual Actions, A Possible Algorithm Update February 6th and More SEO Q&A - Ep. 170
In this episode:
New Manual Actions from Google
Algorithm updates in early February
Links Mentioned:
Google’s Guide to doing SEO https://developers.google.com/search/docs/beginner/seo-starter-guide
Link Schemes https://developers.google.com/search/docs/advanced/guidelines/link-schemes
Ahrefs’ Beginner’s guide to SEO
https://ahrefs.com/blog/on-page-seo/
This episode corresponds with newsletter episode 170:
https://www.mariehaynes.com/newsletter/episode-170-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Feb 3, 2021 • 38min
Lily Ray joins Marie to discuss Google’s New Badge Icons and More SEO News - Ep. 169
In this episode Marie Discusses:
Bot traffic messing with Google Analytics
Google Discover
Discussion with Lily Ray Google Badge Icons
Show Support for Hamlet Batista
https://gofund.me/ddcb4bf4
Follow Lily Ray on Twitter:
https://twitter.com/lilyraynyc
This episode corresponds with newsletter episode 169:
https://www.mariehaynes.com/newsletter/episode-169-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Jan 27, 2021 • 56min
Marie and Rand Fishkin discuss the Current State of SEO, Inferred Links, Link Building and Much More
In this episode:
Marie and Rand Fishkin discuss his recent post on inferred links & mentions
https://sparktoro.com/blog/inferred-links-will-replace-the-link-graph/
Learn more about what Rand has been up to in the world of Audience Intelligence at https://SparkToro.com and follow Rand on Twitter - https://twitter.com/randfish
Bill Slawski's Article on Entity Extractions
https://gofishdigital.com/entity-extractions-knowledge-graphs/
This episode corresponds with newsletter episode 168:
https://www.mariehaynes.com/newsletter/episode-168-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Jan 20, 2021 • 46min
Rand Fishkin’s Inferred Links Theory and Google’s Use of Machine Learning - Ep. 167
In this episode:
John Mueller comments on paying for content which includes followed links
Are you monitoring your competitors’ content creation?
Gary Illyes speaks on the diversity of Google’s index.
Marie’s thoughts on Rand Fishkin’s article on inferred links and Google’s use of machine learning
This episode corresponds with newsletter episode 167:
https://www.mariehaynes.com/newsletter/episode-167-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Jan 13, 2021 • 54min
How Google Understands Searcher Intent + SEO Q&A - Ep. 166
In this episode:
Possible small update January 7-9, 2021
Lots of discussion on Google getting better at understanding intent
Did the December core update lower the dial on authority?
Subtopics are live and this is probably a big deal
How to analyze pre and post update SERPS for clues as to how to help your clients rank better
Q&A: Should I create one massive informative blog post? Or several smaller ones.
Q&A: Should you link out from your author pages to show their publications?
This episode corresponds with newsletter episode 166:
https://www.mariehaynes.com/newsletter/episode-166-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Jan 6, 2021 • 50min
The History of Marie Haynes Consulting and More Thoughts on the December Core Update - Ep. 165
This is a bit of a different episode in which Marie shares how she transitioned from a great career as a veterinarian to become a freelance SEO and eventually run a fantastic and successful company. She shares some thoughts on the December core update as well.
This episode corresponds with newsletter episode 165:
https://www.mariehaynes.com/newsletter/episode-165-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Dec 23, 2020 • 44min
Google’s Request Indexing Tool, More on the December Core Update and SEO Q&A - Ep. 164
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
Our latest observations on the December core update
The request indexing tool is back!
How long does it take for Google to recognize quality improvements?
Is passage based ranking live?
Q&A: Would you disavow these old resource page links?
Also in the newsletter:
Google’s year in review
How does Google handle inconsistencies between content and structured data markup?
Success with Core Web Vitals
Episode #1 of Sustainable Monetized Websites
Content migration Guide from Bing
Great tip for coming up with content ideas
Interesting study that shows the impact of two step email signup
How to easily see who is talking about your company and competitors on Reddit.
Bing supports HowTo schema now
What kind of rich results can sites with adult content have?
Is passage based ranking live?
Local SEO: No significant updates
Local SEO: Whitespark has updated their tool
This episode corresponds with newsletter episode 164:
https://www.mariehaynes.com/newsletter/episode-164-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Dec 16, 2020 • 34min
Latest News on the December Core Algo Update, Authoritative Links and Rankings + SEO Q&A - Ep. 163
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
The latest on the December core update
A message from Sitebulb
Google speaks out on the future of the Structured Data Testing Tool
Early issues with the WordPress 5.6 release
Using Ahrefs keyword rankings tool
Interesting study that shows correlation between authoritative links and ranking
Come work with us!
Q&A: Can you use schema for a contributing expert who is quoted in an article?
Also in NL:
GSC API changes
How to conduct and prioritize actions for a speed and Core Web vital analysis
John Mueller clarifies how Google measures Core Web Vitals
Google looks at all indexed pages on your site when assessing quality
The best way to exclude parameters from crawling
Does Discovered, currently not indexed speak more about technical or quality issues?
Is it normal for Google to indicate that they can fetch some sitemaps but not others when you’ve reduced the number of URLs per sitemap?
400 unsolicited SEO tips
What you missed from the Chrome Dev Summit
Great story for freelancers to read
Local SEO: Using Google Trends to write for local audiences
Local SEO: How to tackle SEO for businesses without a physical address
Tools: Great Chrome extension for the most important SEO data
Tools: Useful tool that changes query based on slash directives
This episode corresponds with newsletter episode 163:
https://www.mariehaynes.com/newsletter/episode-163-light-version/
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Dec 9, 2020 • 54min
Early Thoughts on December Core Algorithm Update and Much More SEO Q&A - Ep. 162
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
What we know so far about the December core update
A review of Google’s blog post on core updates and the questions asked
How to use Ahrefs’ Content gap tool to improve your content relevancy
Have the local SERPS changed with the December core update?
Q&A: Our newly made city TLD domains are outranking our main site. What should we do?
Also in the newsletter this week:
What the QRG say about monetization
Google testing the Page Experience indicator in the SERPS
FAQ on Core Web Vitals
Suggested advice for handling your sitemap when you do a site migration
Is there some kind of “quality reduction” to having a bunch of 4xx pages?
How does Google determine which pages are high priority for crawling?
How important is positioning of URLs in a sitemap?
Tip for minimizing layout shifts
GSC for non profits
Tips on image optimization for Wix
Local SEO: Improving internal linking for local businesses
Local SEO: How to generate more reviews online
Local SEO: What you need to know about Google posts
Local SEO: Changes to the suggest edit feature in Google Maps
Local SEO: Are Local Service Ads stealing your GMB clicks?
Tools: Analyzing a Google update via GSC and Data Studio
This episode corresponds with newsletter episode 162:
https://www.mariehaynes.com/newsletter/episode-162-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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