In this episode: John Mueller comments on paying for content which includes followed links Are you monitoring your competitors’ content creation? Gary Illyes speaks on the diversity of Google’s index. Marie’s thoughts on Rand Fishkin’s article on inferred links and Google’s use of machine learning This episode corresponds with newsletter episode 167:
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In this episode: Possible small update January 7-9, 2021 Lots of discussion on Google getting better at understanding intent Did the December core update lower the dial on authority? Subtopics are live and this is probably a big deal How to analyze pre and post update SERPS for clues as to how to help your clients rank better Q&A: Should I create one massive informative blog post? Or several smaller ones. Q&A: Should you link out from your author pages to show their publications? This episode corresponds with newsletter episode 166:
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This is a bit of a different episode in which Marie shares how she transitioned from a great career as a veterinarian to become a freelance SEO and eventually run a fantastic and successful company. She shares some thoughts on the December core update as well. This episode corresponds with newsletter episode 165:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: Our latest observations on the December core update The request indexing tool is back! How long does it take for Google to recognize quality improvements? Is passage based ranking live? Q&A: Would you disavow these old resource page links? Also in the newsletter: Google’s year in review How does Google handle inconsistencies between content and structured data markup? Success with Core Web Vitals Episode #1 of Sustainable Monetized Websites Content migration Guide from Bing Great tip for coming up with content ideas Interesting study that shows the impact of two step email signup How to easily see who is talking about your company and competitors on Reddit. Bing supports HowTo schema now What kind of rich results can sites with adult content have? Is passage based ranking live? Local SEO: No significant updates Local SEO: Whitespark has updated their tool This episode corresponds with newsletter episode 164:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: The latest on the December core update A message from Sitebulb Google speaks out on the future of the Structured Data Testing Tool Early issues with the WordPress 5.6 release Using Ahrefs keyword rankings tool Interesting study that shows correlation between authoritative links and ranking Come work with us! Q&A: Can you use schema for a contributing expert who is quoted in an article? Also in NL: GSC API changes How to conduct and prioritize actions for a speed and Core Web vital analysis John Mueller clarifies how Google measures Core Web Vitals Google looks at all indexed pages on your site when assessing quality The best way to exclude parameters from crawling Does Discovered, currently not indexed speak more about technical or quality issues? Is it normal for Google to indicate that they can fetch some sitemaps but not others when you’ve reduced the number of URLs per sitemap? 400 unsolicited SEO tips What you missed from the Chrome Dev Summit Great story for freelancers to read Local SEO: Using Google Trends to write for local audiences Local SEO: How to tackle SEO for businesses without a physical address Tools: Great Chrome extension for the most important SEO data Tools: Useful tool that changes query based on slash directives This episode corresponds with newsletter episode 163:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: What we know so far about the December core update A review of Google’s blog post on core updates and the questions asked How to use Ahrefs’ Content gap tool to improve your content relevancy Have the local SERPS changed with the December core update? Q&A: Our newly made city TLD domains are outranking our main site. What should we do? Also in the newsletter this week: What the QRG say about monetization Google testing the Page Experience indicator in the SERPS FAQ on Core Web Vitals Suggested advice for handling your sitemap when you do a site migration Is there some kind of “quality reduction” to having a bunch of 4xx pages? How does Google determine which pages are high priority for crawling? How important is positioning of URLs in a sitemap? Tip for minimizing layout shifts GSC for non profits Tips on image optimization for Wix Local SEO: Improving internal linking for local businesses Local SEO: How to generate more reviews online Local SEO: What you need to know about Google posts Local SEO: Changes to the suggest edit feature in Google Maps Local SEO: Are Local Service Ads stealing your GMB clicks? Tools: Analyzing a Google update via GSC and Data Studio This episode corresponds with newsletter episode 162:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: SERP Turbulence in November and December Using Ahrefs (or GSC) to find ways to get links that will help improve E-A-T Google’s conversational updates to search will mess with keyword research Theorizing why Google may be taking longer to index new content Should you be disavowing low quality, highly targeted blogspot links if they’re in the hundreds or thousands? Q&A: Is paginated content duplicate content in Google’s eyes? Also in newsletter: Say Goodbye to Google’s AI created AMP stories Comparing GSC crawl data to log files - there are discrepancies John Mueller clarifies how to interpret the indexing crawler information within Google Search Console Does the image crawler work separately from smartphone and/or desktop crawler? Why does Google surface old text for a page in Search? Interesting stuff on ghosted links. More from Google on best use of anchor text in links Does Google “normalize”/translate content to one language in order to index it? Google comments on the indexing process, but not everyone feels the same way Local SEO: How to create kick-ass local content This episode corresponds with newsletter episode 161:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: Turbulence in the SERPS in November What we noticed when manual actions disappeared New GSC crawl stats report Using Ahrefs link intersect tool Insight into Passage Based Ranking, coming soon You should switch to HTTPS now! Continuing spike in GMB suspensions Q&A: Is it ok to use standard boilerplate copy for Terms of Use, Privacy policy, etc? Q&A: Mini site review for nonprofitinformation.com Also in Newsletter: Unveiling the new Google Webmaster Blogs Excellent link building tip Interesting tip from Gary Illyes re crawling Tips for growing your blog Google publishes a beginner and advanced guide to GSC How to rank and drive traffic in Discover How to use Screaming Frog to collect Core Web Vitals at scale What to know about orphaned pages Interesting Black Friday Statistics from SEMRush Google’s auto-applied recommendations are catching ad agencies off guard Publisher Ads Audits now a part of Lighthouse Local SEO: Surfaces across Google vs local Surfaces across Google Screaming Frog is updating Local SEO: The latest on the call history feature in GMB Q&A: Is it ok to have boilerplate Terms and Conditions and privacy policies? This episode corresponds with newsletter episode 160:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: November 8, 2020 SERP turbulence Possible update happening now, Nov 17 and 18 Google may not release a core update for a while Ahrefs tip of the week - looking at link anchors Google announces changes to the disavow tool Changes to the remove outdated content tool What Google’s product-related subcategories can tell us about how Google looks at intent Local SEO: Possible small update? Local SEO: Google’s Small Business Advisors program Local SEO: Unpublished review issue likely fixed Q&A: Is it better to consolidate 3 sites into one? Q&A: Can use of cross-domain canonicalization be seen as spammy by Google? Also in the newsletter this week: Changes to Shopping tab listings Google to show a visual indicator for Core Web Vitals in the SERPS AMA with Danny Sullivan from Google Technical SEO audit checklist The latest Search Off the Record Podcast summarized - AMP and Web Stories SEO resources for SaaS companies Tips for authoritative and government sites from Google’s Daniel Waisberg Useful implementation guide for event tracking in GA4 Google updated their documentation to reflect that it now supports crawling sites over HTTP/2 Chrome 88 and the target=“_blank” exploit An ad will not drop your organic listing from the SERPS Local SEO: Great link building tips Local SEO: Ultimate guide to UTM tagging for GMB Local SEO: What’s the maximum answer length for a GMB Q&A? Bulk discover which links have been modified by using client side JavaScript with this tool This episode corresponds with newsletter episode 159:
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Early November SERP turbulence How do Google’s search quality raters work? Ahrefs.com tip of the week Core Web Vitals and other UX signals will be ranking factors as of May 2021 Google Webmasters now has a new name Latest info from Search Off the Record - info on canonicalization Tip for sites hit by broad core updates Great tip for Youtube video ranking optimization Local SEO: Poss mild update? Local SEO: GMB call tracking is rolling out Local SEO: Hijacked GMB listings are on the rise Also in the newsletter this week: Some Discover data was wrongly reported on Oct 28 How to determine whether your spike/drop in traffic is due to current events Instructions if you are having trouble logging in to the new MHC website as a newsletter subscriber. What does it mean if your homepage is outranking your dedicated page for the same keywords? How does Google handle two conflicting canonicals on a page? How to remove content from Google Tips for improving core web vitals metrics and page experience signals Tips for Black Friday 2020 Tips for preparing for Google’s mobile-only index Tips for Wix sites Is translated content duplicate content? Watching Four Seasons Landscaping’s organic performance after receiving a storm of links Master the art of selling maintenance plans to clients Some websites will stop working on Android next year Tell Google why you’re missing the URL submission tool Local SEO: How to avoid a GMB suspension Local SEO: Call tracking could be messing up your analytics Local SEO: Changes to bidding for LSA’s This episode corresponds with newsletter episode 158:
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