51 Insights – What Matters in Digital Assets

Hi, it’s Marc. ✌️"We learned the hard way: keep things simple. Overcomplicating propositions alienates fans. When we stripped it back this year, we smashed our targets."We sat down with Mark Epps, Director of Communications and Web3 at ATP Tour, who shared insights into the organization’s Web3 journey, the successes of its recent Momentum Drop activation, and its vision for the future of fan engagement.In November 2024, the ATP Tour launched Momentum, offering fans 15 free, match-specific digital collectibles at the ATP Finals. These data-driven NFTs use match metrics to visualize player momentum, blending storytelling with fan engagement—no crypto jargon, just exclusive digital experiences.Tennis has 1B fans, yet fewer than 1% attend events each year. The rest are intermediated by broadcasters or social media platforms. The result?* Limited fan data: ATP struggles to understand fan preferences and behaviors.* Missed sponsor opportunities: Without direct relationships, sponsors lack effective ways to connect with fans.Momentum Drop—the ATP’s latest Web3 activation—addresses these challenges.In November 2024, the ATP Tour launched Momentum at the ATP Finals in Turin. The activation offered fans 15 match-specific digital collectibles, visualizing player momentum using match data.* No crypto jargon: The experience was Web3-powered but it felt familiar and simple to use.* Time-sensitive claims: Fans had just 24 hours to collect each item, creating urgency and retention.Results That Speak Volumes: Momentum Drop shattered expectations.* 75K participants: Far exceeding expectations for sign-ups.* 10 collectibles claimed per fan (on average): Fans returned five times during the event, demonstrating high retention.* 25K fans claimed all 15 items: A testament to the stickiness of the experience.* 87% opt-in rate for marketing: Over 65K fans opted into ATP communications—proof of deep engagement."The numbers blew our minds," said Epps. "It was proof that tennis has a passionate cohort of fans who want their engagement recognized and rewarded."Here’s what we’ve covered:* Scarcity drives action: Fans respond to time-limited, high-value activations.* Simplicity scales: Overcomplication derails adoption—strip experiences down to the essentials.* Build for sponsors: Sponsors demand measurable ROI. Web3 creates new opportunities for granular insights and high-value engagements.* Centralize the fan journey: Unify touchpoints (e.g., ticketing, merch, social) to enhance personalization and lifetime value.* Proof matters: Use early wins to validate hypotheses and secure internal buy-in for long-term projects.And much more.AI Mastery: Your Business Can't WaitTired of AI investments that don't deliver? Stop wasting time - and start generating immediate ROI with AI. "The AI Process Playbook for Business" shows you how to transform your operations with battle-tested frameworks and practical generative AI workflows. From first prompt to full implementation, fast-track your AI advantage today.On why Web3 isn't overhyped, Mark said:"It's tough to say it’s overhyped when we haven’t seen that many sticky and sustainable use cases yet. For us, Web3 is a pragmatic tool to solve a clear business problem—not about dropping random NFT collections to extract value from audiences."Key Take-Aways for Brand Leaders* Unlock billions of fans globally: Traditional engagement relies on intermediaries (e.g., social media, broadcasters), limiting direct relationships and monetization. Build direct-to-fan platforms that collect meaningful fan data while reducing dependency on third-party platforms.* PRO TIP: Start with a Fan ID system—a decentralized digital identity that follows fans across interactions (e.g., ticketing, merch, digital activations).* Experimentation yields growth: Success requires iteration. Early wins build credibility, while “failures” provide data to refine future activations. Adopt a test-and-learn mindset—validate concepts through small pilots, then scale once KPIs align.* PRO TIP: Simplicity is non-negotiable. Keep experiences frictionless, especially when introducing new tech.* Retention wins through gamification: Fans engage more deeply when there’s scarcity and a clear incentive to return. Use scarcity and completion-based rewards to drive repeat engagement.* PRO TIP: Design collectible systems that reward consistency—think streak bonuses or milestone achievements.* Data-driven fan engagement: Personalized rewards and engagement strategies increase loyalty and lifetime value. Leverage blockchain to build fan profiles based on on-chain activity. Reward loyalty with tokenized benefits or exclusive access.* PRO TIP: Use token-gated activations (e.g., premium merch drops, sponsor perks) to deepen connections with superfans.* Scaling through iteration: A single, centralized engagement platform builds consistency across events while creating scalable systems. Identify fragmented fan ecosystems within your brand and integrate them under a single platform.* PRO TIP: Partner with scalable blockchain solutions that offer speed, cost-efficiency, and high-volume transaction support.ATP’s approach shows how Web3 is more than a tech trend—it’s a strategic enabler for deeper fan connections, actionable data, and scalable engagement models.What’s NextATP plans to scale Momentum Drop across its year-long tour calendar, creating a Fan ID system that unifies engagement across platforms—from tickets to merchandise.The takeaway? Web3 isn’t just hype. For ATP, it’s solving business challenges while building deeper connections with fans and sponsors alike.Tune in to dive deeper into ATP’s Web3 strategy.That’s all for now.Thanks,Marc & Team▶️Top Podcasts:Find our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Work With Us & Reach 50k+ Corporate LeadersOur industry OGs, vast network, research team & 50k+ B2B audience help you:* Co-publish enterprise-grade reports with us, driving traffic and boosting B2B outbound conversion rates.* Execute a multi-channel growth campaign that delivers better results than anything else in Web3's consumer space. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️“NFTs are like bricks—just because the hype settles doesn’t mean they won’t build the next great structures.”We sat down with Tareq Nazlawy, Co-founder and CEO at Trace, to explore how sports teams, brands, and leagues can turn cultural capital into measurable value. With a career spanning Adidas, Science Magic Studios, and now Trace, Tarek brings a unique perspective to the intersection of culture, commerce, and technology. Trace turns unknown sports fans into an addressable audience through time-limited digital memorabilia, creating deeper engagement. It enables IPs to gain first-party data, sponsors get targeted exposure, and fans are rewarded with recognition and exclusive experiences.Recently, Trace teamed up with the ATP Tour to launch Momentum, offering fans 15 free, match-specific digital collectibles at the ATP Finals. These data-driven NFTs use match metrics to visualize player momentum, blending storytelling with fan engagement—no crypto jargon, just exclusive digital experiences.Spoiler: Tarek believes only 0.5–1.5% of fans have a direct connection to their favorite teams. The rest? That’s the untapped potential Trace is working to capture.Here’s what we’ve covered:* Playable commerce: Gamified fan credentials like Trace’s “digital passports” boost loyalty, turn rituals into tangible rewards, and provide meaningful data for brands and sponsors.* The love-money balance: Focus on amplifying what fans already love. Tarek explains why commercializing every interaction risks corrupting authentic fan relationships.* Real metrics for sponsorships: With sponsors investing $100B annually in sports, providing measurable ROI through fan-level data is no longer optional.And much more. Ready to move from AI spectator to leader? "The AI Process Playbook for Business" delivers battle-tested frameworks to transform your operations with generative AI. Written for busy executives, this practical guide fast-tracks your journey from basic prompts to high ROI sophisticated AI workflows. Master AI before your competitors do.On fan engagement, Tareq said:“Focus on feeding obsessions, not creating new ones. Fans already love something—your job is to amplify it.”Key Take-Aways* Build Direct Fan Connections: 99% of fans remain anonymous to teams and sponsors. Brands can grow direct engagement to 5–15% by using tools like digital memorabilia. A “fan passport” model recognizes and rewards loyalty through collectible markers of engagement, creating status tiers.* PRO TIP: Offer fans exclusive “fan passports” or collectibles to capture email opt-ins and boost engagement.* Enable Scarcity-Driven Commerce: Limited-edition digital and physical memorabilia can trigger scarcity-driven buying behavior, mirroring hype models in sneaker culture.* PRO TIP: Pair digital assets with exclusive physical merchandise to bridge the digital and physical experience seamlessly.* Lead with Emotional Value: Emotional resonance, not financialization, sustains fandom. Fans cherish moments and recognition more than monetary rewards.* PRO TIP: Design digital assets to evoke nostalgia and shared experience rather than focusing solely on resale value.*  Monetize Passion: Fans' emotional investment leads to higher spending on tickets, merchandise, and subscriptions when nurtured properly.* PRO TIP: Develop integrated ecosystems where fans can spend directly within your platform, eliminating third-party intermediaries (e.g., broadcasters or social media platforms).* Gamify the Fan Experience: Fans need consistent incentives to stay engaged. Time-limited rewards, like Trace’s “event tokens,” drive participation and excitement.* PRO TIP: Launch pre-event gamified campaigns to bring fans back to your platform multiple times a week.Tune in to the podcast to learn more about monetization of fandom without losing authenticity.That’s all for now.Thanks,Marc & Team▶️Top Podcasts:Find our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Work With Us & Reach 50k+ Corporate LeadersOur industry OGs, vast network, research team & 50k+ B2B audience help you:* Co-publish enterprise-grade reports with us, driving traffic and boosting B2B outbound conversion rates.* Execute a multi-channel growth campaign that delivers better results than anything else in Web3's consumer space. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️“Gaming is the new social media. Platforms like Roblox and Fortnite let brands create experiences where people spend not seconds, but minutes—sometimes even hours—engaged with your content.” We sat down with Luca Zicconi, the Web3, Metaverse, XR, and Gaming Lead at Škoda Auto, to discuss their work in the Škodaverse.As a brand with over 130 years of history, Škoda is embracing the future through Skodaverse, an initiative redefining consumer engagement with Web3 technology. They introduced NFTs to celebrate Škoda's 30 years as the official main sponsor of the IIHF Ice Hockey World Championship in 2022. Here’s what we’ve covered:* Early adoption pays off: Škoda entered Web3 before heavyweights like Adidas and Nike, staking its claim as a leader in the space. Now, they have created a community and connected Škodaverse with gaming and metaverse.* Value over extraction: Rather than selling NFTs, they gave them away for free—building goodwill and long-term relationships with fans.* Cross-functional buy-in: Success in Web3 isn’t a solo effort. They built internal alignment through education, task forces, and leadership support.And much more. Web3, Gaming, and Metaverse are changing how brands engage with consumers. Skoda is one of the leading players in the space touching all the verticals with proven traction. They have taken a step further and introduced AI avatars to make their digital experiences more compelling. On Web3’s potential and outlook, Luca said “The hype may have died down, but the technology hasn’t stopped. Big brands like Visa, Lufthansa, and Meta keep building. Web3 is maturing, and it’s here to stay.”Key Take-Aways* Follow the audience: Platforms like Roblox (2.5M+ visitors for Skoda) and Fortnite are more effective than standalone metaverses. Why? The audiences are built in, reducing acquisition costs and increasing visibility.* PRO TIP: Skip the standalone builds. Partner with platforms that already have millions of active users.* Track engagement, not just conversion: In Skoda’s Nemesis platform, users spend an average of 10–15 minutes, far exceeding engagement on Instagram Reels (measured in seconds). Immersive experiences hold attention and deepen connections.* PRO TIP: Invest in content that keeps users engaged longer. Engagement time is the new ROI.* Use blockchain infrastructure: Skoda’s "Skoda Passport", powered by POAP tokens, rewards fans for both online and offline activities—no crypto wallet required. It’s a scalable way to integrate Web3 into existing loyalty programs* Use blockchain tools like POAP to reward engagement without alienating non-Web3 users. We have covered all the details here. * Educate and align: Web3 success starts inside. Skoda ran webinars, events, and newsletters to onboard stakeholders and align cross-functional teams. This internal education was critical to gaining buy-in.* PRO TIP: Prioritize team education to break down silos and drive new initiatives.* Gamify your long-term strategy: Skoda’s Roblox game, teaching road safety, is a hit with Gen Z and Alpha audiences. While these younger users aren’t immediate customers, they’re building lasting connections with the brand.* PRO TIP: Gamified experiences are more than fun—they’re the foundation for future brand loyalty. Connect all the initiatives building a deeper connection with your customers.Skoda’s strategy highlights the importance of meeting audiences where they are, delivering real value, and focusing on the long game. They took customized approaches across platforms tailored to the platform-specific demographics. Tune in to the podcast to learn more about how they are capitalizing on early-move advantage in the space. That’s all for now.Thanks,Marc & Team▶️Top Podcasts:Find our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  , powered by 51 Insights is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Shape your narrative & create qualified opportunities* Developing a go-to-market and growth strategy* Increase outbound conversion rates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Marc sat down with Stephen Messer, internet entrepreneur, inventor and investor, and founder of Collective[i], to explore how artificial intelligence is transforming corporates. Collective[i] is a AI pioneer, using AI-driven economic models to provide businesses with predictive insights and real-time decision-making tools. Before founding Collective[i] in 2008, Messer built and sold LinkShare, one of the world's largest affiliate marketing companies. His vision was shaped by watching AI evolve from simple expert systems to today's sophisticated neural networks. Key Insights ⛓️‍💥1. The Three-Layer AI StackMesser presents a compelling framework for understanding AI development:* Commodity Models: Language, image, and audio models trained on public data* Commodity + Complexity Models: Domain-specific models requiring expert knowledge (e.g., protein folding)* Proprietary Data Models: Models trained on private business data to generate unique insights👉 This taxonomy helps executives understand where sustainable competitive advantages might actually exist in AI.2. The LLM Reality CheckMesser argues that language models will likely be commoditized, similar to how browsers became utilities. Current LLM capabilities are "tapping out" due to limited novel training data:* The real value comes from combining LLMs with domain-specific models* Pure LLM advice tends to be generic and unactionable3. Economic Foundation Models as Competitive AdvantageMesser emphasizes that the real game-changer lies in economic foundation models that track and analyze real-time business transactions. Collective[i] is pioneering this space, creating an AI that "observes" global commerce and generates actionable business insights. This includes: * Time-series awareness enables understanding of macro event impacts* Cross-company learning while maintaining privacy* Ability to make predictive decisions about inventory and routing* Integration with autonomous agents for real-time optimizationQ&A Highlights * Marc: What's the difference between training an LLM with proprietary data versus using an economic foundation model? Stephen Messer: Unlike LLMs that lack context and time sensitivity, Collective[i]’s model can factor in real-world events, like interest rate changes or geopolitical shifts, providing business-specific insights.* Marc: How are traditional providers responding to Gen AI? Stephen Messer: Everything we know is gone... When you get into AI, what you start to realize is every way we think about how the world functions changes. Because it's not about just collecting data anymore and processing it.* Marc: How does Collective[i] differ from traditional solutions like Salesforce? Stephen Messer: In the Salesforce model, every customer's data is used to only analyze themselves... We're moving away from simple machine learning, regression models, etc., to deep learning, and we're learning across the entire network of our clients.* Marc: AI Agents? Stephen Messer: AI agents will optimize supply chains, manage inventory, and respond to market changes dynamically—a vision that is feasible today, but often limited by outdated corporate infrastructures.Curated Timestamps[Early AI Experience] ~5:00* Began working in expert systems, eventually building and selling LinkShare.* Transitioned to neural networks with connections to Google Brain.💵 [Data's Value] ~12:00* Middle Eastern countries are now major investors in AI.* Funding is increasingly directed toward companies like Anthropic, OpenAI, and MidJourney.* Investment sources are shifting from venture capital to sovereign wealth funds.🔮 [Future Predictions] ~35:00* AI is expected to become an integral "family member" within the next 5 years.* Anticipated deep integration with healthcare and career management.* Focus on AI's role in preventive problem-solving.🌐 [Blockchain Integration] ~45:00* AI will play a key role in accelerating Web3 adoption.* Legacy systems will need upgrades to support new technologies.* Emphasis on ensuring data authenticity and ownership.Looking Ahead: What Business Leaders Need to Know 🔮The 5-Year View* AI will become an integral part of daily business operations* Companies will need to upgrade their technology infrastructure* Those who don't adapt risk falling behind competitorsKey Action Items* Start Training Now* Invest in AI education for your team* Focus on practical applications in your industry* Build understanding at all levels of your organization* Prepare Your Infrastructure* Review current systems for AI compatibility* Consider how blockchain might integrate with your AI strategy* Focus on data quality and security* Watch Your Competition* Monitor how others in your industry use AI* Be prepared to move quickly when opportunities arise* Don't wait for perfect solutions - start experimenting nowOur Take 🎯The most interesting thing about this interview isn't what Messer says about AI - it's what he reveals about how enterprise value will be created and destroyed in the next decade. While everyone's distracted by ChatGPT, the real revolution is happening in the boring back offices of enterprise software.Stephen Messer: "Imagine if you could actually run an economy by having an AI optimized every single day of how business is being done."That's not just a technology prediction - it's a complete reimagining of how business operates. And it's probably going to happen whether we're ready or not.The Kicker 🥁If Messer’s predictions are accurate, many companies are underestimating:* How quickly enterprise software will be disrupted* How valuable cross-company data assets will become in the future* How completely business operations will be transformedAnd we're probably overestimating:* The value of standalone LLM companies* The durability of current enterprise software* The importance of proprietary data silosThe final thought: The next trillion-dollar company might not be building a better chatbot - it might be creating the economic foundation model that runs the global economy. That’s it for today!Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* YoutubePS: Before you go, here’s how our industry OGs, vast network, research team & 50k+ B2B audience help you:* Co-publish enterprise-grade reports with us, driving traffic and boosting B2B outbound conversion rates.* Execute a multi-channel growth campaign that delivers better results than anything else in Web3's consumer space. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Today’s episode dives into consumer brands’ next frontier: Gaming. Marc sits down with Olivier Moingeon, the luxury exec turned digital innovator behind Exclusible. He gives us a front-row view of what’s working as brands deepen their engagement in virtual spaces. Why This Matters Right NowGaming’s exploding as the next major frontier for brand engagement, and Roblox is at the center for Gen Alpha and Gen Z. Here’s how brands can make the leap and actually drive revenue in this space:* Market Pulse: 80M users logging in daily, 60% over age 13, and aiming to hit 300M users by 2025.* Prime Timing: Roblox will be rolling out e-commerce integration by 2025, and early adopters are already cashing in.Key Takeaways & InsightsAudience & Engagement Metrics* Roblox boasts 80M daily active users, with 60% over age 13* Users spend more time on Roblox than any other social media* Example: The Care Bears game hit 3.6M visits in 6 weeks, with play sessions averaging 12-30 minutes (well above Roblox’s 5-minute engagement minimum)Entry Strategy Options & Costs* Three levels of entry:a) UGC items - quick, low costb) Game integrations/pop-ups - mid-tier, 2-4 week setupc) Full game builds - low six figures, 3-4 months with ~8-person team* Pro tip: Budget for 12-24 months of live operations to sustain engagementROI & Conversion Metrics* Revenue paths include:* Direct in-game purchases (30% Roblox commission)* Marketplace sales (70% Roblox commission)* Shopify integration planned for 2025* Case studies: Chipotle drove 30K store visits via in-game coupons; Beetlejuice boosted movie ticket sales with in-platform purchasing.Content Strategy Requirements* Games must launch complete—unfinished releases tank algorithmic reach* Update cadence: weekly tweaks + big updates every 6 weeks* Algorithm watches three metrics:* Engagement (visits)* Time spent (min. 5 mins)* Monetization (transactions)🎯  Actionable Guide for ExecsBased on Olivier’s Growth Playbook"Success won’t go to the biggest spenders, but to those who genuinely understand and serve the platform’s community." - Olivier Moingeon🎯 Immediate Steps:* Define clear goals (brand awareness vs. monetization)* Pick the right entry point for your brand* Set a long-term budget* Craft a strategy that’s native to the Roblox platformLong-Term Strategy:* Establish a content calendar with regular updates* Build community engagement from day one* Track cross-platform impact and refine as needed* Ensure a solid content moderation planCurated Timestamps 💡  [2:30-6:00] Evolution from NFTs to Gaming* Discussion of NFT market changes* Why brands are moving to gaming platforms* Value proposition for CMOs🎮 [6:00-11:00] Roblox Platform Specifics* Platform features: UGCs, advertising, e-commerce integration* Comparison with other platforms like Fortnite* Different entry options for brands [11:00-15:00] Game Development & Success Metrics* Discussion of game development challenges* Platform algorithm explanation* Engagement metrics and success factors🔮 [32:00-36:00] Future Outlook & Brand Strategy* 5-year outlook for brand engagement* Integration of physical and digital products* Cross-platform opportunities* Real-world conversion examplesThe TakeawayRoblox offers a unique chance for brands to build strong, gaming-native positions. Winning requires patience, resources, and a strategy that fits the platform. That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* YouTubePS: Before you go, here’s how 51 Insight’s 8+ years in the space, industry OGs, vast network, research team & 50k+ B2B audience helps you:* Co-publish enterprise-grade reports with us, positioning you as a thought leader and boosting B2B outbound conversion rates.* Execute multi-channel growth campaigns that drives traffic and delivers better results than anything else in Web3's consumer space. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it's Marc ✌️We just wrapped up another Power Lunch with Jean-Charles Capelli (Chairman) and Matthew Warneford (CEO) from Dubit. Why it’s interesting: Dubit, founded in 1999, is pioneer in building virtual words for brands. They’ve recently worked with Starbucks for their Roblox activation. We Talked About: User growth, brand perception, and evolving strategies on Roblox and where brands should focus next. 📊 Data Drop: Top Brands on RobloxWe have curated a dataset of 100+ top brands on Roblox and their activation in immersive commerce. Subscribe to PRO to get free access to all the data (at the bottom of the article) 👇👉 PRO already? Access our data dashboard here. Key Takeaways:* The Roblox Opportunity: Roblox has gone from niche to mainstream, now offering brands a direct way to reach younger consumers. Beyond Kids: With over 100 million users aged 18+, 66 million daily users and 4.7 billion hours spent monthly. Initially seen as low-quality, the platform has evolved with brands like Starbucks, Adidas, and are running campaigns there.* Winning strategies include:* Integrating virtual stores in popular Roblox games.* Offering real-world rewards to bring users into physical stores.* Creating virtual branded items to build customer loyalty.* Using in-game ads for a simple, effective brand entry.* Leverage Data-Driven Insights for ROI: Roblox isn't just about virtual fun—it's driving real-world sales and ROI.* With 22% sales uplift from Lunchables’ Roblox campaign, scanning a QR code on physical products drove in-game rewards and increased real-world purchases. Measuring engagement metrics beyond impressions is critical for optimizing campaigns.* Action: Use QR codes or other mechanics to track in-game behavior and tie it back to real-world sales or brand loyalty for tangible ROI.* Start with Authentic Integration* Brands like Adidas, H&M, and Starbucks are entering platforms like Roblox through immersive, branded experiences instead of traditional ads. Brands should focus on integrating organically with gameplay and user experiences to build brand affinity.* Action: Explore creating branded mini-games or immersive spaces in popular games rather than just placing ads. For example, Starbucks’ virtual store in Roblox boosted real-world foot traffic through loyalty rewards.* Interoperable Loyalty Programs* Building a cross-platform loyalty system, as Dubit does, allows users to carry loyalty points across platforms like YouTube and Roblox. This strengthens brand relationships and incentivizes engagement.* Action: Develop cross-platform loyalty programs that allow users to accumulate and redeem points across digital experiences, increasing touchpoints and engagement opportunities.* Roblox Controversy on Inflated User Numbers* Despite the controversy over inflated daily active accounts, Roblox’s 22% sales uplift from campaigns like Lunchables shows the platform still drives real-world results. Brands should focus on monetizable engagement over raw user numbers.* Action: Leverage in-game rewards tied to real-world purchases (e.g., QR codes) to boost ROI, and track conversion metrics like sales velocity or store visits to measure success.* Competitive Platforms* As Roblox faces controversy, platforms like Fortnite's UEFN and ZEPETO offer alternatives with growing user bases, and Meta’s Horizon Worlds is investing in creating immersive social experiences without requiring VR. Each platform targets different demographics, with Fortnite focusing on older teens and adults, while ZEPETO appeals to younger, social-oriented users.* Action: Expand beyond Roblox by testing brand activations in Fortnite's UEFN for a more mature audience and ZEPETO for Gen Z. Track user engagement, brand affinity, and real-world conversion metrics on each platform to see where your brand resonates most effectively.🚨Save your spot! How to build successful games in Roblox Join us today at 12:15pm EST for a conversation with Olivier Moingeon, Co-Founder & CEO of Exclusible – the cutting-edge tech studio behind some of the biggest brand moves in Roblox, Fortnite, and others! 🎮See how brands are winning in the gaming world firsthand 👇That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* YoutubePS: Before you go, here’s how 51 Insight’s 8+ years in the space, industry OGs, vast network, research team & 50k+ B2B audience helps you:* Co-publish enterprise-grade reports with us, positioning you as a thought leader and boosting B2B outbound conversion rates.* Execute multi-channel growth campaigns that drives traffic and delivers better results than anything else in Web3's consumer space. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it's Marc ✌️I'm excited to share that we've kicked off a new live series called Power Lunch, happening on Thursdays. In our third episode, we spoke with Stephen Dypiangco, CEO of Metaverse Marcom, about how Roblox is changing the game for brand engagement. Why you should pay attention: Stephen shared how brands are using this virtual world to create lasting connections and immersive experiences. We broke down the winning strategies and discussed why brands that jumped in now are set to lead the future.Why this matters: Roblox isn't just a gaming platform—it's a digital playground where 200M users, 50% of them Gen Z and Gen Alpha, spend hours every day. This is a rare opportunity for brands to connect with young, highly engaged audiences in ways traditional channels can't match. In short: With high user interaction times and creative integration possibilities, Roblox offers brands a way to build loyalty and visibility in a way that sticks.👉 Want to get in front of 50k+ business leaders or accelerate your growth? Work with us here.👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. Key Takeaways:* Prime Audience: Roblox is a goldmine for brands aiming to connect with Gen Z and Gen Alpha in an environment they’re already deeply engaged in. Roblox has 79.5M daily active users and 200M monthly users, with half of Gen Z, spending an average of 2.6 hours a day on the platform.* More Than Gaming: With its blend of gaming and social features, Roblox drives high engagement, with branded experiences holding attention for 8-10 minutes on average.* Brand Integration: Brands can create custom experiences, integrate with existing games, or design virtual items (UGC) for avatars, each offering unique opportunities.* Marketing Focused: Most brand activations prioritize reach and engagement over direct monetization, as generating significant revenue on Roblox remains challenging.* Creator Ecosystem: Influencers and creators play a key role, with Roblox content racking up 1B daily views across external platforms.* New Opportunities: Upcoming features like Shopify integration for merch and premium game options could attract more traditional gaming companies.You can watch the whole episode here. We recently hosted a power lunch with the 51 Insights team, diving into how Alo Yoga is redefining brand loyalty using Web3 and Roblox. 👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  , powered by 51 Insights is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ B2B audience* Shape your narrative & create qualified opportunities* Developing a go-to-market and growth strategy* Increase outbound conversion rates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️"Data is the new oil" - but did you know that 80% of companies are not even using it?This is a massive opportunity for businesses & VCs to invest in technologies that turn this untapped resource into actionable insights.By tapping into unused data, companies can: * create new revenue streams* enhance customer experiences* and drive smarter decision-making. Here’s the catch: Data manipulation is becoming a big problem. “Everybody that touches data is going to have to question where that data came from, why it is there, and what we're trying to achieve,”says Maja Vujinovic, investor and builder. And synthetic data might not be the answer. The convergence of blockchain and AI enables data to be more secure, efficient, and trustworthy.In the latest episode of our podcast with two industry heavyweights Scott Dykstra, CTO and Co-Founder of Space and Time and Maja Vujinovic, Founder & CEO of OGroup. We talked about:* AI and blockchain are a power couple* Quality data beats quantity* Ethical implications of synthetic data* AI agents are coming* Blockchain as the key to data trust* ZK-Proofs as a tool to prevent political misinformation campaigns* AI as the key to unlocking data's potentialSpace and Time: It is the first verifiable compute layer for AI x blockchain. Space and Time lets you run complex calculations and AI tasks, but with a twist: it provides undeniable proof that these tasks were done correctly and haven't been tampered with. They recently raised $20M in a Series A funding round, bringing its total funding to $50M. OGroup LLC: OGroup LLC is an investment firm and operating partner for crypto & AI founders. They work with funds and entrepreneurs helping them scale, accelerate their growth and position them globally. For corporates, family offices, and government they specialize in monetizing untapped data to unlock next-generation growth capabilities. 6 Actionable Take-Aways for Corporate Leaders:* AI x blockchain: AI and blockchain are complementary technologies. Blockchain offers a secure, transparent, and tamper-proof system, while AI provides advanced computational and predictive capabilities. The combination is particularly valuable for handling large-scale, high-value data transactions and ensuring data integrity.* Quality above quantity: "Data is the new oil" has regained relevance with the rise of AI, particularly for scaling large language models (LLMs). While data remains crucial, the focus is shifting towards high-quality data, not just quantity. Blockchain is considered a nearly perfect technology for ensuring data quality. * Not enough data: As LLMs require immense amounts of training data, and internet-sourced data becomes increasingly expensive or inaccessible, synthetic data could play a significant role in AI development (with ethical & regulatory challenges).* The rise of AI agents: AI agents will increasingly transact and make decisions based on on-chain data. This will be essential for automating processes and maintaining trust in data-driven operations.* The blockchain opportunity: Blockchain could become a key technology for managing data quality with cryptographic signatures, creating a verifiable chain of custody for transactions. This prevents data manipulation and ensures data provenance. ZK (zero-knowledge) proofs are emerging as a tool to verify data integrity and authenticity without revealing the data itself, i.e. prevent misinformation and manipulation in political campaigns.* The AI opportunity: AI can significantly enhance productivity by automating mundane tasks, but it requires a cultural shift within organizations to integrate AI and blockchain into their existing processes.That’s it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  , powered by 51 Insights is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Shape your narrative & create qualified opportunities* Developing a go-to-market and growth strategy* Increase outbound conversion rates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it's Marc ✌️I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our second episode, we had not one, but three incredible guests—Justin from Safary Club, Emily from Hype, and Jared from Supernova to discuss all things Web3 growth. We also broke down Safary’s latest report The State of Web3 Growth 2024. Why this matters: Web3 is transforming how businesses interact with users with new,  innovative engagement methods, such as community building, financial incentives, and gamified user experiences.👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. Key Takeaways:* Growth Strategies in web3 are not timeless: Growth strategies in Web3 change quickly—most remain effective for only 1-3 months before losing impact. Agencies often lead in finding the next growth strategy. * No One-Size-Fits-All Playbook: Web3 strategies need to be customized based on each project's stage, timeline, and goals. While core web3 marketing principles still apply, tactics shift constantly.* Enhanced User Data: Web3 offers richer user data and data provenance, including on-chain activity and wallet holdings, enabling better user qualification and personalization. Even better: Merging Web2 and Web3 data to unlock powerful insights for marketers.* Consumer-Focused Apps: There's a growing trend toward developing Web3 apps with real product-market fit.* Hybrid Community Approach: Combining Web2 platforms (X, Telegram) with Web3-native platforms (Farcaster) often results in the most effective community-building strategies.* Lessons from Web2: Web3 can learn from Web2 marketers in areas such as fundamental marketing principles, guerrilla marketing tactics, and strong analytics practices.You can watch the whole episode here. Coming up next: We're diving deep into Roblox with Stephen Dypiangco next week to explore why it's the go-to metaverse for brands and what sets Roblox apart from others👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  , powered by 51 Insights is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Shape your narrative & create qualified opportunities* Developing a go-to-market and growth strategy* Increase outbound conversion rates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it's Marc ✌️I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our first episode, we had Dr. David An from Dracoon Ventures and Ryan Day from Solana Labs join us.Why this matters: Web3 gaming is set to change the gaming industry by introducing new models for player ownership, interoperability, and business models. It also opens a range of new opportunities for consumer brands to engage with new audiences. We talked about:* The current state and future potential of Web3 gaming* How Web3 adoption varies across regions, especially in Asia* The challenges and opportunities in gaming tokenomics* The role of AI in game development and player engagement* Why focusing on gameplay quality remains key in Web3 game👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. Key Takeaways:* Web3 Gaming's Early Days: Fully on-chain games are still in their infancy, especially when it comes to graphics and gameplay. But as the tech matures, there's real potential for innovation.* Regional Leadership: Southeast Asia and Korea are driving Web3 gaming adoption, with major gaming publishers in these regions leading the charge in blockchain integration, unlike their Western counterparts.* Business Model Challenges: The industry is moving away from unsustainable "play-to-earn" models. The focus is shifting to developing engaging gameplay first, with carefully designed token economics to support long-term sustainability.* Tokenomics: Successful games prioritize the actual utility and demand for tokens within the game ecosystem rather than just focusing on token release schedules and supply management.* Choosing the Right Blockchain: Selecting a blockchain isn't just about financial perks. Key considerations include the target region, wallet integration, developer tools, and how easy it is to convert users.* Web2.5 vs. Web3: Games are exploring different levels of blockchain integration. "Web2.5" games with limited blockchain elements might be a good entry point for traditional publishers, while fully on-chain games open new possibilities but face technical hurdles.* Emerging Technologies: On-chain game logic and AI integration present opportunities for innovation in areas like anti-cheating measures, personalized NPCs, and content creation.* User Acquisition: Web3 features like transferable assets can potentially lower customer acquisition costs compared to traditional mobile game marketing.Up Next: We just wrapped Episode 2 on "Does Web3 Have a Growth Playbook?" with not one, but three incredible guests—Justin from Safary Club, Emily from Hype, and Jared from Supernova. Stay tuned for what's coming next!👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? 51 Insights  is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Full-stack content outsourcing* Developing a go-to-market and growth strategy* Reaching potential partners or clients This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe