51 Insights – What Matters in Digital Assets

Hi, it's Marc ✌️We just wrapped up another Power Lunch with Jean-Charles Capelli (Chairman) and Matthew Warneford (CEO) from Dubit. Why it’s interesting: Dubit, founded in 1999, is pioneer in building virtual words for brands. They’ve recently worked with Starbucks for their Roblox activation. We Talked About: User growth, brand perception, and evolving strategies on Roblox and where brands should focus next. 📊 Data Drop: Top Brands on RobloxWe have curated a dataset of 100+ top brands on Roblox and their activation in immersive commerce. Subscribe to PRO to get free access to all the data (at the bottom of the article) 👇👉 PRO already? Access our data dashboard here. Key Takeaways:* The Roblox Opportunity: Roblox has gone from niche to mainstream, now offering brands a direct way to reach younger consumers. Beyond Kids: With over 100 million users aged 18+, 66 million daily users and 4.7 billion hours spent monthly. Initially seen as low-quality, the platform has evolved with brands like Starbucks, Adidas, and are running campaigns there.* Winning strategies include:* Integrating virtual stores in popular Roblox games.* Offering real-world rewards to bring users into physical stores.* Creating virtual branded items to build customer loyalty.* Using in-game ads for a simple, effective brand entry.* Leverage Data-Driven Insights for ROI: Roblox isn't just about virtual fun—it's driving real-world sales and ROI.* With 22% sales uplift from Lunchables’ Roblox campaign, scanning a QR code on physical products drove in-game rewards and increased real-world purchases. Measuring engagement metrics beyond impressions is critical for optimizing campaigns.* Action: Use QR codes or other mechanics to track in-game behavior and tie it back to real-world sales or brand loyalty for tangible ROI.* Start with Authentic Integration* Brands like Adidas, H&M, and Starbucks are entering platforms like Roblox through immersive, branded experiences instead of traditional ads. Brands should focus on integrating organically with gameplay and user experiences to build brand affinity.* Action: Explore creating branded mini-games or immersive spaces in popular games rather than just placing ads. For example, Starbucks’ virtual store in Roblox boosted real-world foot traffic through loyalty rewards.* Interoperable Loyalty Programs* Building a cross-platform loyalty system, as Dubit does, allows users to carry loyalty points across platforms like YouTube and Roblox. This strengthens brand relationships and incentivizes engagement.* Action: Develop cross-platform loyalty programs that allow users to accumulate and redeem points across digital experiences, increasing touchpoints and engagement opportunities.* Roblox Controversy on Inflated User Numbers* Despite the controversy over inflated daily active accounts, Roblox’s 22% sales uplift from campaigns like Lunchables shows the platform still drives real-world results. Brands should focus on monetizable engagement over raw user numbers.* Action: Leverage in-game rewards tied to real-world purchases (e.g., QR codes) to boost ROI, and track conversion metrics like sales velocity or store visits to measure success.* Competitive Platforms* As Roblox faces controversy, platforms like Fortnite's UEFN and ZEPETO offer alternatives with growing user bases, and Meta’s Horizon Worlds is investing in creating immersive social experiences without requiring VR. Each platform targets different demographics, with Fortnite focusing on older teens and adults, while ZEPETO appeals to younger, social-oriented users.* Action: Expand beyond Roblox by testing brand activations in Fortnite's UEFN for a more mature audience and ZEPETO for Gen Z. Track user engagement, brand affinity, and real-world conversion metrics on each platform to see where your brand resonates most effectively.🚨Save your spot! How to build successful games in Roblox Join us today at 12:15pm EST for a conversation with Olivier Moingeon, Co-Founder & CEO of Exclusible – the cutting-edge tech studio behind some of the biggest brand moves in Roblox, Fortnite, and others! 🎮See how brands are winning in the gaming world firsthand 👇That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* YoutubePS: Before you go, here’s how 51 Insight’s 8+ years in the space, industry OGs, vast network, research team & 50k+ B2B audience helps you:* Co-publish enterprise-grade reports with us, positioning you as a thought leader and boosting B2B outbound conversion rates.* Execute multi-channel growth campaigns that drives traffic and delivers better results than anything else in Web3's consumer space. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it's Marc ✌️I'm excited to share that we've kicked off a new live series called Power Lunch, happening on Thursdays. In our third episode, we spoke with Stephen Dypiangco, CEO of Metaverse Marcom, about how Roblox is changing the game for brand engagement. Why you should pay attention: Stephen shared how brands are using this virtual world to create lasting connections and immersive experiences. We broke down the winning strategies and discussed why brands that jumped in now are set to lead the future.Why this matters: Roblox isn't just a gaming platform—it's a digital playground where 200M users, 50% of them Gen Z and Gen Alpha, spend hours every day. This is a rare opportunity for brands to connect with young, highly engaged audiences in ways traditional channels can't match. In short: With high user interaction times and creative integration possibilities, Roblox offers brands a way to build loyalty and visibility in a way that sticks.👉 Want to get in front of 50k+ business leaders or accelerate your growth? Work with us here.👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. Key Takeaways:* Prime Audience: Roblox is a goldmine for brands aiming to connect with Gen Z and Gen Alpha in an environment they’re already deeply engaged in. Roblox has 79.5M daily active users and 200M monthly users, with half of Gen Z, spending an average of 2.6 hours a day on the platform.* More Than Gaming: With its blend of gaming and social features, Roblox drives high engagement, with branded experiences holding attention for 8-10 minutes on average.* Brand Integration: Brands can create custom experiences, integrate with existing games, or design virtual items (UGC) for avatars, each offering unique opportunities.* Marketing Focused: Most brand activations prioritize reach and engagement over direct monetization, as generating significant revenue on Roblox remains challenging.* Creator Ecosystem: Influencers and creators play a key role, with Roblox content racking up 1B daily views across external platforms.* New Opportunities: Upcoming features like Shopify integration for merch and premium game options could attract more traditional gaming companies.You can watch the whole episode here. We recently hosted a power lunch with the 51 Insights team, diving into how Alo Yoga is redefining brand loyalty using Web3 and Roblox. 👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  , powered by 51 Insights is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ B2B audience* Shape your narrative & create qualified opportunities* Developing a go-to-market and growth strategy* Increase outbound conversion rates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️"Data is the new oil" - but did you know that 80% of companies are not even using it?This is a massive opportunity for businesses & VCs to invest in technologies that turn this untapped resource into actionable insights.By tapping into unused data, companies can: * create new revenue streams* enhance customer experiences* and drive smarter decision-making. Here’s the catch: Data manipulation is becoming a big problem. “Everybody that touches data is going to have to question where that data came from, why it is there, and what we're trying to achieve,”says Maja Vujinovic, investor and builder. And synthetic data might not be the answer. The convergence of blockchain and AI enables data to be more secure, efficient, and trustworthy.In the latest episode of our podcast with two industry heavyweights Scott Dykstra, CTO and Co-Founder of Space and Time and Maja Vujinovic, Founder & CEO of OGroup. We talked about:* AI and blockchain are a power couple* Quality data beats quantity* Ethical implications of synthetic data* AI agents are coming* Blockchain as the key to data trust* ZK-Proofs as a tool to prevent political misinformation campaigns* AI as the key to unlocking data's potentialSpace and Time: It is the first verifiable compute layer for AI x blockchain. Space and Time lets you run complex calculations and AI tasks, but with a twist: it provides undeniable proof that these tasks were done correctly and haven't been tampered with. They recently raised $20M in a Series A funding round, bringing its total funding to $50M. OGroup LLC: OGroup LLC is an investment firm and operating partner for crypto & AI founders. They work with funds and entrepreneurs helping them scale, accelerate their growth and position them globally. For corporates, family offices, and government they specialize in monetizing untapped data to unlock next-generation growth capabilities. 6 Actionable Take-Aways for Corporate Leaders:* AI x blockchain: AI and blockchain are complementary technologies. Blockchain offers a secure, transparent, and tamper-proof system, while AI provides advanced computational and predictive capabilities. The combination is particularly valuable for handling large-scale, high-value data transactions and ensuring data integrity.* Quality above quantity: "Data is the new oil" has regained relevance with the rise of AI, particularly for scaling large language models (LLMs). While data remains crucial, the focus is shifting towards high-quality data, not just quantity. Blockchain is considered a nearly perfect technology for ensuring data quality. * Not enough data: As LLMs require immense amounts of training data, and internet-sourced data becomes increasingly expensive or inaccessible, synthetic data could play a significant role in AI development (with ethical & regulatory challenges).* The rise of AI agents: AI agents will increasingly transact and make decisions based on on-chain data. This will be essential for automating processes and maintaining trust in data-driven operations.* The blockchain opportunity: Blockchain could become a key technology for managing data quality with cryptographic signatures, creating a verifiable chain of custody for transactions. This prevents data manipulation and ensures data provenance. ZK (zero-knowledge) proofs are emerging as a tool to verify data integrity and authenticity without revealing the data itself, i.e. prevent misinformation and manipulation in political campaigns.* The AI opportunity: AI can significantly enhance productivity by automating mundane tasks, but it requires a cultural shift within organizations to integrate AI and blockchain into their existing processes.That’s it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  , powered by 51 Insights is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Shape your narrative & create qualified opportunities* Developing a go-to-market and growth strategy* Increase outbound conversion rates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it's Marc ✌️I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our second episode, we had not one, but three incredible guests—Justin from Safary Club, Emily from Hype, and Jared from Supernova to discuss all things Web3 growth. We also broke down Safary’s latest report The State of Web3 Growth 2024. Why this matters: Web3 is transforming how businesses interact with users with new,  innovative engagement methods, such as community building, financial incentives, and gamified user experiences.👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. Key Takeaways:* Growth Strategies in web3 are not timeless: Growth strategies in Web3 change quickly—most remain effective for only 1-3 months before losing impact. Agencies often lead in finding the next growth strategy. * No One-Size-Fits-All Playbook: Web3 strategies need to be customized based on each project's stage, timeline, and goals. While core web3 marketing principles still apply, tactics shift constantly.* Enhanced User Data: Web3 offers richer user data and data provenance, including on-chain activity and wallet holdings, enabling better user qualification and personalization. Even better: Merging Web2 and Web3 data to unlock powerful insights for marketers.* Consumer-Focused Apps: There's a growing trend toward developing Web3 apps with real product-market fit.* Hybrid Community Approach: Combining Web2 platforms (X, Telegram) with Web3-native platforms (Farcaster) often results in the most effective community-building strategies.* Lessons from Web2: Web3 can learn from Web2 marketers in areas such as fundamental marketing principles, guerrilla marketing tactics, and strong analytics practices.You can watch the whole episode here. Coming up next: We're diving deep into Roblox with Stephen Dypiangco next week to explore why it's the go-to metaverse for brands and what sets Roblox apart from others👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  , powered by 51 Insights is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Shape your narrative & create qualified opportunities* Developing a go-to-market and growth strategy* Increase outbound conversion rates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it's Marc ✌️I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our first episode, we had Dr. David An from Dracoon Ventures and Ryan Day from Solana Labs join us.Why this matters: Web3 gaming is set to change the gaming industry by introducing new models for player ownership, interoperability, and business models. It also opens a range of new opportunities for consumer brands to engage with new audiences. We talked about:* The current state and future potential of Web3 gaming* How Web3 adoption varies across regions, especially in Asia* The challenges and opportunities in gaming tokenomics* The role of AI in game development and player engagement* Why focusing on gameplay quality remains key in Web3 game👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. Key Takeaways:* Web3 Gaming's Early Days: Fully on-chain games are still in their infancy, especially when it comes to graphics and gameplay. But as the tech matures, there's real potential for innovation.* Regional Leadership: Southeast Asia and Korea are driving Web3 gaming adoption, with major gaming publishers in these regions leading the charge in blockchain integration, unlike their Western counterparts.* Business Model Challenges: The industry is moving away from unsustainable "play-to-earn" models. The focus is shifting to developing engaging gameplay first, with carefully designed token economics to support long-term sustainability.* Tokenomics: Successful games prioritize the actual utility and demand for tokens within the game ecosystem rather than just focusing on token release schedules and supply management.* Choosing the Right Blockchain: Selecting a blockchain isn't just about financial perks. Key considerations include the target region, wallet integration, developer tools, and how easy it is to convert users.* Web2.5 vs. Web3: Games are exploring different levels of blockchain integration. "Web2.5" games with limited blockchain elements might be a good entry point for traditional publishers, while fully on-chain games open new possibilities but face technical hurdles.* Emerging Technologies: On-chain game logic and AI integration present opportunities for innovation in areas like anti-cheating measures, personalized NPCs, and content creation.* User Acquisition: Web3 features like transferable assets can potentially lower customer acquisition costs compared to traditional mobile game marketing.Up Next: We just wrapped Episode 2 on "Does Web3 Have a Growth Playbook?" with not one, but three incredible guests—Justin from Safary Club, Emily from Hype, and Jared from Supernova. Stay tuned for what's coming next!👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more. That's it for now.Talk soon,– MarcFind our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? 51 Insights  is your unfair advantage. We combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Full-stack content outsourcing* Developing a go-to-market and growth strategy* Reaching potential partners or clients This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️I’m thrilled to share the latest episode of our podcast with Vinny Lingham, Co-Founder & Executive Chairman at Civic Technologies, Rumi.ai, Newton Partners and GP at Multicoin Capital.  Why it matters: Digital identity will be key to securing customer data and driving innovation in a digital-first, blockchain-based economy. Civic Technologies digital identity pioneer and leader in digital identity solutions. Founded in 2015 by Vinny Lingham and Jonathan Smith, Civic Technologies aims to provide individuals and businesses with a secure and user-friendly platform to manage and protect their digital identities. We talked about:* Decentralized identity as a trust enabler for secure data management* User control vs. data centralization* Adapting to the decline of third-party cookies* The future of digital trust in business* Crypto’s long-term viability and strategic importanceAnd much more…“The real issue is that everyone wants to own your data—decentralized identity puts control back in the hands of the people.”3 Actionable Take-Aways: * Adopt Decentralized Identity Early: Decentralized digital identities are crucial for enhancing trust and compliance in a rapidly evolving regulatory landscape. Early adoption can position your company as a leader in secure, user-centric data management.* Rethink Data Strategy: With third-party cookies disappearing, decentralized identity offers a secure, compliant way to manage first-party customer data, aligning with new privacy regulations while maintaining customer trust.* Prepare for Regulatory Shifts: The adoption of digital identity solutions will likely accelerate once global regulations around crypto and identity become more defined. Businesses should prepare by exploring these technologies now.That’s it for now.Thanks for being part of the journey.Talk soon,– MarcPS: Follow me on LinkedIn and X for shorter insights.Find our other podcasts here:* Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthBuilding a Web3 business OR looking to innovate with Web3 tools? FiftyOne Labs  is your unfair advantage. Powered by FiftyOne Insights, we combine what and who we know to help you win:* Capturing market & mind share with our 50k+ b2b audience* Full-stack content outsourcing* Developing a go-to-market and growth strategy* Reaching potential partners or clients This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️I’m thrilled to share the latest episode of our podcast with Justin Breton, Head of Brand Marketing Innovation at Walmart. We talked about:* Brands entering Web3 and Metaverse* How Walmart reaches next-gen consumers* The challenges of corporate innovation* The importance of communities vs. Target groups… and much more.Why it matters:Walmart is the world's largest company by revenue, according to the Fortune Global 500 list in October 2022. In February 2023, Walmart announced that its FY2023 total revenue was $611.3B, serving over 230M customers weekly. It operates 10,500+ stores across 20 countries and boasts a strong e-commerce platform.Key takeaways:* No immediate ROI required: Walmart is focused on engaging with the next generation of consumers by leveraging emerging platforms and new technologies. The strategy is not just about immediate ROI but about gaining insights and positioning Walmart as a future leader in these spaces.* Everything starts with data: Walmart’s approach to innovation is heavily data-driven. Insights about consumer behavior, especially regarding how younger consumers interact with platforms and influencers, are central to designing effective brand experiences. For example, Walmart Realm was developed by combining data on younger consumers' reliance on influencers with trends from platforms like Pinterest.* Next-gen experiences: Walmart Realm is a virtual, immersive commerce experience that Walmart created within the Roblox platform. It combines social interaction with gaming to create an immersive shopping experience. It exemplifies how the company is redefining the shopping experience by integrating gamification and social trends into virtual environments. This not only enhances customer engagement but also shortens the path from inspiration to purchase.* Keep it focused: Walmart's digital journey began with Walmart Land and Universe of Play on Roblox in September 2022. While these initial ventures were ambitious and visually impressive, the company learned that it's better to excel in one area than to spread efforts too thin. * Focus on communities, not target groups: Walmart views community engagement as vital. The brand tailors its approach to different communities across various platforms, recognizing that each has unique expectations and ways of interaction. For instance, Walmart leverages Discord to support its efforts on Roblox, creating a dedicated community with 34,000 active members who discuss and nominate experiences and virtual items for Walmart's platform. This strategy is key to creating meaningful and lasting brand relationships.* New technology: AR technology enhances customer confidence, particularly for larger purchases. Platforms like Roblox, Minecraft, and Fortnite are seen as the evolution of social media, where the next generation of consumers spends their time, and where Walmart is committed to being active and relevant.That’s it for now.Thanks for being part of the journey.Talk soon,– MarcPS: Follow me on LinkedIn and X for shorter insights.SubscribedFind our other podcasts here:* Spotify* Apple Podcasts* YoutubeWant to get in front of 50k+ business leaders or build your own game? When you launch on Roblox, Fortnite, and Minecraft with us, you don’t just get a state-of-the-art gaming experience. You get access to millions of players and potential customers that drive bottom-line revenue. Work with us here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️I’m thrilled to share the latest episode of our podcast with Carlos G. Pereira, Partner at BITKRAFT Ventures. BITKRAFT is one of the leading VCs in gaming. It has raised $275M for a third fund for early-stage gaming and interactive media companies investments. Once closed, this fund will bring Bitkraft Ventures’ total assets under management to over $1B. Grounded in its vision of “synthetic reality”, BITKRAFT believes in the transformative power of digital experiences, shaping the future of entertainment.Carlos’ key quotes:“Gaming has always been important for some amount of younger generations for as long as games have been around. But having a platform, proliferation, and game types proliferation has allowed more people to find a game that they love. It's just a media type that people stick with.”“Financialization has been around games for a very, very long time. As a matter of fact, every time that we connect a great game to the internet, um there's a parallel economy that emerges of varying sizes.”Key takeaways:* Synthetic reality: Represents the convergence of physical and digital lives, where digital experiences and relationships are increasingly valued, forming a continuum of life that holds significant meaning and depth.* Market structure: BITKRAFT sees gaming as a vast market worth roughly $300B annually, including both content and surrounding businesses. They concentrate heavily on the content side, with a significant portion of their portfolio dedicated to core content deals, such as popular games like "Call of Duty" and "Super Mario” than the broader category of gaming.* Opportunities: Emerging app stores and transmedia IP are two dynamic areas in gaming, with opportunities in mobile gaming resurgence and cross-platform storytelling, like games turning into TV shows or movies, revitalizing interest in both mediums.* Why Web3: Financialization in gaming isn't new, but Web3 makes it more transparent and integrated by enabling open economies and property rights for in-game assets, enhancing the overall gaming experience.* Challenges of Web3 gaming: Web3 gaming's slow mainstream adoption is due to the lengthy development cycle of quality games, compounded by evolving Web3 infrastructure and market disruptions, which often misalign with the faster expectations set by early token launches.* Brands & Gaming: Brands entering gaming should prioritize authenticity, creating meaningful experiences that resonate with players. Simple, quick interactions may have limited impact, while deeper, more thoughtful engagements can build lasting connections.* AI x Blockchain: AI, particularly in enhancing non-player characters (NPC) interactions and content creation, is likely to have the most significant impact on gaming in the near future. Blockchain also holds the potential for creating open and player-driven economies in games.That’s it for now. Thanks for being part of the journey. Talk soon,– MarcPS: Follow me on LinkedIn and X for shorter insights.Find our other podcasts here:* Spotify* Apple Podcasts* YoutubeWant to get in front of 50k+ business leaders or build your own game? When you launch on Roblox, Fortnite, and Minecraft with us, you don’t just get a state-of-the-art gaming experience. You get access to millions of players and potential customers that drive bottom-line revenue. Work with us here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hi, it’s Marc. ✌️Bitcoin is experiencing a renaissance.Last year, the Ordinals (BRC-20) protocol brought NFTs to Bitcoin with over 66M inscriptions to date and a $2.65B market cap. Recently, Layer2 protocols, such as Lightning or Stacks, picked up as well.Now, Bitcoin Runes introduces a new fungible token standard on Bitcoin, enabling a host of new innovations such as DeFi, Tokenization, Stablecoins, and more. They also create new asset class accessible to anyone (without the VC-tax).This is massive. And it opens new opportunities for builders, brands and corporates.Every builder and corporate should start considering Bitcoin as a serious contender to other L1 smart contract chains, whether it’s for asset tokenization, stablecoins, memecoins or even NFTs.I’m thrilled to share the latest episode of our podcast with Isabel Foxen Duke who played a key role in launching the Ordinals protocol as a Communications Director. Now she’s GP at Unbroken Chain, the first Ordinals hedge fund.Isabel Foxen Duke’s key quote:“Ordinals” allow users to inscribe (“mint”) files to Bitcoin's blockchain for the first time ever, including images, text, small videos, etc. without a separate token, side chain, or change to Bitcoin’s underlying code.Key takeaways:* Immutability and decentralization: Bitcoin Ordinals are stored directly on the Bitcoin blockchain, ensuring greater censorship resistance and immutability compared to NFTs on EVM chains or Solana.* Unique Digital Artifacts: The Ordinals protocol uses "inscriptions" to attach data to individual satoshis, allowing for creating and transferring unique digital artifacts despite Bitcoin's block size limits.* Significance of Ordinals: Ordinals enable NFT trading on Bitcoin, benefiting from its superior liquidity and offering greater permanence for NFTs.* Unbroken Chain Fund: Unbroken Chain provides investors with exposure to a broad range of Ordinals assets, offering a different investment strategy compared to traditional crypto venture capital.* Runes Protocol: Runes aims to create fungible tokens on Bitcoin's layer one more efficiently, fostering the development of many projects within the Bitcoin ecosystem.* Bitcoin Renaissance: There is renewed interest in Bitcoin, with liquidity expected to flow back to Bitcoin from other ecosystems as new possibilities are unlocked.* Memecoin era and investment trends: The "memecoin era" is expected to continue, with venture capital focusing on layer 2 solutions built on Bitcoin, while retail investors prioritize fair launch projects like Ordinals and memecoins.That’s all for now, folks. Thank you for being part of the journey.Talk soon,– MarcPS: Follow me on LinkedIn and X for shorter insights.Find our other podcasts here: * Spotify* Apple Podcasts* Youtube⚡️ Amplify Your GrowthIn the last 6 months, we’ve work with 10 selected companies. We helped them in: * Raising awareness by introducing them to our 50k+ B2B audience* Amplifying their product with multi-channel marketing campaigns * Capturing market share with partnership, GTM, and growth strategiesWe have 2 available slots. Reach out below. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe

Hey, it’s Marc. ✌️This is the start of a series of key highlights from our podcasts for our PRO subscribers.I’m thrilled to kick this off with the latest episode on SEPHORA’s Web3 strategy. This episode is packed with insights from our guest Vincent Benoist, and I can’t wait for you to tune in! Vincent Benoist is the Global Innovation Project Director at SEPHORA. Zooming in: SEPHORA, founded in 1969 in France, is a multinational retailer focusing on beauty products and cosmetics: * It operates over 2,700 stores in 35 countries worldwide, with an expanding base of over 500 stores across the Americas.* In 2022, Sephora's revenue was around $10B. Sephora carries nearly 340 brands, along with its own private label, the Sephora Collection.* The company has over 25M active members in its loyalty program, Beauty Insider, one of the most successful in the beauty industry.In February this year, Sephora launched Sephora Universe, where users are able to experience a virtual world with their own avatar, discover virtual products, attend virtual events, and connect with other members.5 Key Take-aways:* Sephora Universe is a prototype designed to transform how people discover beauty products online through an immersive 3D virtual world. Sephora aims to replicate the enjoyable and engaging in-store experience online. They focus on using web3 technologies to add value and create memorable experiences for customers.* Research by Sephora shows that customers spend about 45 minutes exploring and trying products in physical stores but only around 5 minutes online. Vincent Benoist sees an opportunity to bridge this gap by creating an engaging online experience, aiming to keep users interested for 10-15 minutes in Sephora Universe, allowing them to discover new products and brands.* Sephora approached the metaverse cautiously, prioritizing customer value. They started with broad brainstorming, then refined their ideas through prototypes to focus on features aligning with Sephora's brand and customer experience goals. This iterative process ensured their metaverse experience would be both innovative and relevant.* Customer interest in Sephora's virtual spaces was strong, but users also wanted connections to the physical world, such as samples or rewards. This indicates a shift towards more immersive experiences, and Sephora is committed to integrating these seamlessly into the customer journey.* The future of web3 for beauty brands involves fostering community and bridging digital and physical experiences. Brands should focus on inclusivity, ensuring everyone benefits from these technologies. Web3 can also enhance traceability and build trust in the digital beauty space. However, it's crucial to solve real problems and deliver consumer value, not just adopt trendy tech.That’s all for now, folks. Thank you for being part of the journey.Talk soon,– MarcFind our other podcasts here: * Spotify* Apple Podcasts* YoutubeWant to get in front of 50k+ B2B Web3 & marketing professionals? Work with us here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.51insights.xyz/subscribe