#3 Power Lunch: Exploring Roblox – The Future of Brand Engagement with Gen Z and Alpha

Hi, it's Marc ✌️

I'm excited to share that we've kicked off a new live series called Power Lunch, happening on Thursdays. In our third episode, we spoke with Stephen Dypiangco, CEO of Metaverse Marcom, about how Roblox is changing the game for brand engagement.

Why you should pay attention: Stephen shared how brands are using this virtual world to create lasting connections and immersive experiences. We broke down the winning strategies and discussed why brands that jumped in now are set to lead the future.

Why this matters: Roblox isn't just a gaming platform—it's a digital playground where 200M users, 50% of them Gen Z and Gen Alpha, spend hours every day. This is a rare opportunity for brands to connect with young, highly engaged audiences in ways traditional channels can't match. 

In short: With high user interaction times and creative integration possibilities, Roblox offers brands a way to build loyalty and visibility in a way that sticks.

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Key Takeaways:

* Prime Audience: Roblox is a goldmine for brands aiming to connect with Gen Z and Gen Alpha in an environment they’re already deeply engaged in. Roblox has 79.5M daily active users and 200M monthly users, with half of Gen Z, spending an average of 2.6 hours a day on the platform.

* More Than Gaming: With its blend of gaming and social features, Roblox drives high engagement, with branded experiences holding attention for 8-10 minutes on average.

* Brand Integration: Brands can create custom experiences, integrate with existing games, or design virtual items (UGC) for avatars, each offering unique opportunities.

* Marketing Focused: Most brand activations prioritize reach and engagement over direct monetization, as generating significant revenue on Roblox remains challenging.

* Creator Ecosystem: Influencers and creators play a key role, with Roblox content racking up 1B daily views across external platforms.

* New Opportunities: Upcoming features like Shopify integration for merch and premium game options could attract more traditional gaming companies.

You can watch the whole episode here. 

We recently hosted a power lunch with the 51 Insights team, diving into how Alo Yoga is redefining brand loyalty using Web3 and Roblox.

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That's it for now.

Talk soon,

– Marc

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