🎙️#2 Power Lunch: Does Web3 have a growth playbook?

Hi, it's Marc ✌️

I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our second episode, we had not one, but three incredible guests—Justin from Safary Club, Emily from Hype, and Jared from Supernova to discuss all things Web3 growth. We also broke down Safary’s latest report The State of Web3 Growth 2024. 

Why this matters: Web3 is transforming how businesses interact with users with new,  innovative engagement methods, such as community building, financial incentives, and gamified user experiences.

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Key Takeaways:

* Growth Strategies in web3 are not timeless: Growth strategies in Web3 change quickly—most remain effective for only 1-3 months before losing impact. Agencies often lead in finding the next growth strategy. 

* No One-Size-Fits-All Playbook: Web3 strategies need to be customized based on each project's stage, timeline, and goals. While core web3 marketing principles still apply, tactics shift constantly.

* Enhanced User Data: Web3 offers richer user data and data provenance, including on-chain activity and wallet holdings, enabling better user qualification and personalization. Even better: Merging Web2 and Web3 data to unlock powerful insights for marketers.

* Consumer-Focused Apps: There's a growing trend toward developing Web3 apps with real product-market fit.

* Hybrid Community Approach: Combining Web2 platforms (X, Telegram) with Web3-native platforms (Farcaster) often results in the most effective community-building strategies.

* Lessons from Web2: Web3 can learn from Web2 marketers in areas such as fundamental marketing principles, guerrilla marketing tactics, and strong analytics practices.

You can watch the whole episode here. 

Coming up next: We're diving deep into Roblox with Stephen Dypiangco next week to explore why it's the go-to metaverse for brands and what sets Roblox apart from others

👉Subscribe to PRO to update all future RSPVs and summaries with key highlights of our power lunch episodes & much more.

That's it for now.

Talk soon,

– Marc

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