
The Founders Lounge
Imagine you are friends with some of the UK’s best entrepreneurs. Now imagine you can grab a drink with each of them and casually chat about business ideas, motivations, tactics, strategies and success habits. That’s what The Founders Lounge is all about. It provides real insights into the real day-to-day lives of real founders, CEOs and other business professionals every week. Hosted by Matic Jesenovec.
Latest episodes

Sep 6, 2022 • 1h 21min
Raised $20M to Buy & Build the Most Desirable Ecom Brands of Tomorrow - Ben Fletcher | E59
Ben Fletcher is a seasoned entrepreneur with over 20 years of experience in the business. He’s currently the Co-Founder & CEO of The Mothership where they buy eCommerce businesses and grow them into the most desirable brands of tomorrow.
After selling his eCommerce wine business in 2013, he founded the Fast Growth Icons series of events, bringing experienced entrepreneurs together to get practical tips to take their business to the next level. He’s been an investor in, and mentor and adviser to a wide range of companies.
If you’re interested in starting an ecommerce company, acquiring other businesses, or learning about leadership, you must watch this episode.
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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In this episode, we talk about:
How and why Ben acquires eCommerce brands
How they optimize brands after the acquisition
Long-term value creation in business
How to (not) set incentives for your employees
Hiring and who (not) to hire
Setting the culture and values
Why curiosity is critical for success
The importance of the right mindset
RESOURCES
Ben’s Twitter: https://twitter.com/BenFletch/
The Mothership: https://www.themothership.ai/
Mindset book: https://smile.amazon.co.uk/Mindset-Updated-Changing-Fulfil-Potential/dp/147213995X/
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RECORDED: 30.8.2022
VIDEO: https://www.youtube.com/c/TheFoundersLounge
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)

Aug 30, 2022 • 1h 11min
Behind the Scenes of a 2-Person VC Fund with 120+ Investments - Vedika Jain (Weekend Fund) | E58
Vedika Jain is the Chief of Staff at Weekend Fund, which she runs together with Ryan Hoover, the founder of Product Hunt. They write $100k-300k checks into early-stage startups around the world across consumer and B2B. To date they have invested in over 120 startups, they have over 350 Limited Partners and they run the whole fund as a two-person team. Some of their notable investments include Intercom, Deel, Pipe, Moonpay, and many others.
If you’d like to raise a VC investment, work for a VC fund or start a VC fund, then you must watch this episode.
In this episode, we talk about:
How knowing one person in London helped Vedika get into venture capital
How they run the Weekend Fund as a 2 person team
London vs Silicon Valley
What types of startups and founders they love to invest in
What are some major red flags when founders are pitching to them
What trends she’s most excited about
Vedika’s most life-changing experience so far
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES
Vedika’s Twitter: https://twitter.com/vedikaja_in
Vedika’s email address: vedika@weekend.fund
Vedika’s personal website: https://vedikaja.in/
Vedika’s blog: https://vedikajain1.medium.com/
Weekend Fund: https://www.weekend.fund/about
State of Chief of Staff in Tech — 2021: https://medium.com/chiefofstaffnetwork/state-of-chief-of-staff-in-tech-2021-3b188c7eb4a
Product Hunt: https://producthunt.com/
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RECORDED: 22.8.2022
VIDEO: https://www.youtube.com/c/TheFoundersLounge
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)

Aug 23, 2022 • 1h 30min
£10M Ecommerce & Ferraris at 24, Now Building a Psychedelic Wellness Brand - Matt Kelly | E57
Matt Kelly is a serial eCommerce entrepreneur. At 24 he built and scaled two brands to £10M in annual revenue and was living his best life. Until everything crashed as a result of too fast scaling and a number of unfortunate events. He had to sell his Ferrari, and move out of his penthouse apartment in central London and he was struggling with his mental well-being. But after a few months, he picked himself back up and he’s now building an eCommerce wellness brand of the future - Space Goods.
In this episode, we talk about:
How Matt got into eCommerce
Where Matt’s entrepreneurial talent is coming from
Doing £10M/year, living in a penthouse, and driving a Ferrari at 24
Hitting rock bottom, being called a scammer, and having to change the address
Mental health issues and how Matt picked himself back up
Matt’s approach when building a new eCom brand
Outsourcing everything and working remote (vs in-house teams)
Space Goods - Matt’s psychedelics wellness brand of the future
Building a network and surrounding yourself with successful people
Business idea: co-ownership of a fancy villa
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES
Matt's Twitter: https://twitter.com/matthucius
Matt's brand - Space Goods: https://spacegoods.com/
Matt's Podcast: https://www.youtube.com/c/MidnightPodcastChannel
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RECORDED: 9.8.2022
VIDEO: https://www.youtube.com/c/TheFoundersLounge
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)

Aug 16, 2022 • 1h 4min
On Starting a Podcast, Burnout & Lessons from 60+ Indie Founders Interviews - James McKinven | E56
James McKinven is an “indie hacker” trying to figure out how to make a living online, doing what he loves. He runs Podpanda, a premium, done for you, podcast production studio. He runs the Indie Bites podcast, where he speaks to indie founders about how they've started their profitable internet businesses. And he has a few other small businesses, including an online course about podcasting and a handcrafting leather wallets ecom store.
In this episode, we talk about:
Managing multiple businesses vs focusing on one single thing
Fulltime jobs and side hustles
Burnout, work-life balance and mental health among founders
Key lessons learned from interviewing 50+ indie founders
Podcasting and why we do it
Podcast growth opportunities
5 books that had the biggest impact on James’
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES
James on Twitter: https://twitter.com/jmckinven
James’ website: https://jamesmckinven.com/
Podpanda: https://podpanda.co/
Indie Bites podcast: https://indiebites.com/
Whitstable Craft Co: https://whitstablecraftco.com/
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RECORDED: 2.8.2022
VIDEO: https://www.youtube.com/c/TheFoundersLounge
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)

Aug 9, 2022 • 54min
Serial Entrepreneur, #1 Podcaster & One of UK’s Top Angel Investors - Dan Murray-Serter | E55
Dan Murray-Serter is a serial entrepreneur, #1 podcaster, angel investor community builder, and an avid mental health advocate. With over 50 investments he’s one of the UK’s top angel investors, predominantly active in health & wellness, sustainability, the sharing economy, and Web3 space. His focus currently is building Heights - a brain care company currently valued at £30.000.000.
In this episode, we talk about:
From anxiety and insomnia to starting one of the fastest growing companies in Europe;
Dan’s performance habits;
How to manage your time when you’re super busy;
Setting Objectives & Key Results for personal life and romantic relationships;
The one “hack” that impacted Dan’s entrepreneurial success the most;
Starting Britain’s #1 business podcast.
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES
Heights (get 20% off, see the link below): https://www.yourheights.com/
Secret Leaders podcast: https://www.secretleaders.com/
Relationship OKRs: https://www.whatmatters.com/articles/relationship-marriage-okrs-goals
Get 20% off your Heights subscription: https://yourheights.mention-me.com/me/referee/registerko/105650301/408610407/er/ef5ff166fc203514b459ab584bc04d8df877dde9/fe/cw?epr=1
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RECORDED: 25.7.2022
VIDEO: https://youtu.be/RmP9QW9U8Hk
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)

Jul 26, 2022 • 59min
From 4-Hour Workweek to #1 Shopify App with Millions in Revenue - PJ Celis (CEO, Judge.me) | E54
Peter-Jan "PJ" Celis is the founder and CEO of Judge.me - a product reviews app for Shopify. Judge.me is the #1 app on the Shopify app store, which is impressive. But what’s even more impressive is that PJ achieved this without any external investments (many of his competitors did), with a relatively small team of ~50 people (many of his competitors have 100s), and without doing any marketing.
In this episode, we talk about:
Building a tech product without raising funding
Become the #1 app on the Shopify app store without doing any marketing
How reading The 4 Hour Workweek helped PJ to start and optimize his business
How to make the business as efficient as possible
How to build exceptional products and provide exceptional customer support
How is PJ able to pay above-average salaries while offering the cheapest solution in the market
Setting up teams around the world to run 24/7 multi-lingual support
Why should you sell unsexy things to unsexy people
Obsessive learning
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES
PJ’s company: https://judge.me/
Books By Ricardo Semler: https://smile.amazon.co.uk/Ricardo-Semler/e/B000APW260
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RECORDED: 21.7.2022
VIDEO: https://youtu.be/DkLQ9g7Args
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)

Jul 19, 2022 • 60min
2 Exits, Now Building One of the UK’s MOST DISRUPTIVE Startups - Adam McCann (CEO, Claimer) | E53
Adam McCann is the Founder and CEO of Claimer, one of the most disruptive and innovative businesses in the UK, according to Startups 100. Adam started his first business whilst at uni - a website that published news and reviews about video games. He grew this to become one of the largest video game sites in the world. He then sold it and joined the acquiring company as a co-founder. Two years later he took that business to an 8-figure exit. Now, he’s focused on building Claimer, an online service that takes away the hassle and expense of claiming R&D tax credits.
In this episode, we talk about:
How Adam started his first business from his bedroom in his parents’ house
How Adam sold his first business and joined the acquiring company as a cofounder
Selling the second business for 8 figures
Disrupting old industries with technology
Adam’s 4-point checklist to find “idea-founder fit”
Why consulting firms might be a good place to search for business ideas
Quick ways to build an MVP for a tech business
Qualities of a successful founder
Adam shares 2 business ideas that someone needs to steal
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES
https://www.linkedin.com/in/adammccann/
https://twitter.com/assembledadam
https://www.claimer.com/
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RECORDED: 5.7.2022
VIDEO: https://www.youtube.com/c/TheFoundersLounge
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)
YouTube thumbnail: Filip Urek (filip.urek@gmail.com)

Jul 6, 2022 • 1h 15min
Lessons from Losing €1.000.000 on a Failed SaaS Product - Neyts Zupan | E52
Neyts (Nejc) Zupan is a cofounder of Niteo - a decade-old SaaS studio building solutions for small businesses. Niteo started as an agency, but over time they started to focus only on their own products. They tested over 150 ideas, some were successful, some not so much. In this episode, we mostly talked about one particular project that ultimately failed after they spent almost 1.000.000 EUR on development and marketing.
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES:
The episode was recorded at Mp.si
ParetoSecurity.com
Niteo.co
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RECORDED: 19.6.2022
VIDEO: https://youtu.be/5KyeqL4S6fA
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)
YouTube thumbnail: Filip Urek (filip.urek@gmail.com)

Jun 28, 2022 • 1h 7min
Starting and Running a Profitable NFT Business - Paul Price | E51
Paul Price is is a co-founder of Top Dog Studios and Top Dog Beach Club - and NFT project that sold out 8000 items when they launched, generating a total volume of around £1M and making it one of the top 25 projects on the OpenSea NFT marketplace at the time.
In this episode, we talked about
Similarities and differences between a web3/NFT business and a web2/regular business
How NFT projects raise initial funding and how they continue generating revenue
What does it take to start and run an NFT “membership club”
Team structure and team members incentives in an NFT business
What ultimately makes the NFT project successful
The future of NFTs and potential business ideas in web3
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES:
Paul on Twitter: https://twitter.com/darkp0rt
https://topdogbeachclub.com/
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RECORDED: 31.5.2022
VIDEO: https://youtu.be/KoIz58xt2ig
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)
YouTube thumbnail: Filip Urek (filip.urek@gmail.com)

Jun 21, 2022 • 1h 32min
Commando Mindset: Business Lessons From 10 Years in the Marines - Ben Williams | E50
Ben Williams is a former Royal Marines Commando, a published author with Penguin Business and a Co-founder of Loopin - a tool to support and empower employees.
In this episode, we talked about
Ben’s beginnings from a dysfunctional family and drug addiction to becoming a Royal Marines Commando
Applying lessons from the army to business
What is “Commando Mindset” and how anyone can develop it
What is fear and how to cope with it
Management and leadership in big companies
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➤ Please subscribe & share if you liked the episode ❤
➤ Follow for business ideas & stories: https://twitter.com/MaticJ
➤ Matic’s UK product founders community: http://joinpmf.com
➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip
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RESOURCES:
Ben on Twitter: https://twitter.com/ben_williams_cm
Loopin: https://letsloopin.com/
Ben’s book: https://smile.amazon.co.uk/Commando-Mindset-Motivation-Realize-Potential/dp/B083Y615MC/
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RECORDED: 31.5.2022
VIDEO: https://youtu.be/Y-7bBXqbNO0
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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)
YouTube thumbnail: Filip Urek (filip.urek@gmail.com)
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