Ben Fletcher is a seasoned entrepreneur with over 20 years of experience in the business. He’s currently the Co-Founder & CEO of The Mothership where they buy eCommerce businesses and grow them into the most desirable brands of tomorrow. After selling his eCommerce wine business in 2013, he founded the Fast Growth Icons series of events, bringing experienced entrepreneurs together to get practical tips to take their business to the next level. He’s been an investor in, and mentor and adviser to a wide range of companies.   If you’re interested in starting an ecommerce company, acquiring other businesses, or learning about leadership, you must watch this episode. --- ➤ Please subscribe & share if you liked the episode ❤ ➤ Follow for business ideas & stories: https://twitter.com/MaticJ ➤ Matic’s UK product founders community: http://joinpmf.com ➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip --- In this episode, we talk about: How and why Ben acquires eCommerce brands How they optimize brands after the acquisition Long-term value creation in business How to (not) set incentives for your employees Hiring and who (not) to hire Setting the culture and values Why curiosity is critical for success The importance of the right mindset   RESOURCES Ben’s Twitter: https://twitter.com/BenFletch/  The Mothership: https://www.themothership.ai/  Mindset book: https://smile.amazon.co.uk/Mindset-Updated-Changing-Fulfil-Potential/dp/147213995X/  ---   RECORDED: 30.8.2022   VIDEO: https://www.youtube.com/c/TheFoundersLounge    ---   Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)