Peter-Jan "PJ" Celis is the founder and CEO of Judge.me - a product reviews app for Shopify. Judge.me is the #1 app on the Shopify app store, which is impressive. But what’s even more impressive is that PJ achieved this without any external investments (many of his competitors did), with a relatively small team of ~50 people (many of his competitors have 100s), and without doing any marketing.    In this episode, we talk about: Building a tech product without raising funding Become the #1 app on the Shopify app store without doing any marketing How reading The 4 Hour Workweek helped PJ to start and optimize his business How to make the business as efficient as possible How to build exceptional products and provide exceptional customer support How is PJ able to pay above-average salaries while offering the cheapest solution in the market Setting up teams around the world to run 24/7 multi-lingual support  Why should you sell unsexy things to unsexy people Obsessive learning --- ➤ Please subscribe & share if you liked the episode ❤ ➤ Follow for business ideas & stories: https://twitter.com/MaticJ ➤ Matic’s UK product founders community: http://joinpmf.com ➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip --- RESOURCES PJ’s company: https://judge.me/ Books By Ricardo Semler: https://smile.amazon.co.uk/Ricardo-Semler/e/B000APW260   ---   RECORDED: 21.7.2022   VIDEO: https://youtu.be/DkLQ9g7Args   ---   Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)