The Casey Adams Show

Kevin Smith, Co-Founder of Snipd, an innovative AI-powered podcast app, shares his journey from a corporate life to entrepreneurial freedom. He discusses how Snipd captures real-time podcast insights, helping listeners build a lifelong knowledge base. Kevin reflects on his childhood influences and a pivotal move to Zurich that inspired his drive. The conversation also touches on the changing podcasting landscape, the integration of AI, and the importance of targeted content in competing against giants like Spotify.

Today on The Casey Adams Show, I sit down with Mike Salguero — Founder and CEO of ButcherBox, the $550M direct-to-consumer brand redefining how meat is sourced, delivered, and consumed. Mike shares the untold story of how he bootstrapped ButcherBox without raising a single dollar of outside capital, scaling it through a series of internet-driven arbitrage opportunities and a deep obsession with product quality. We dive into the company's mission to transform the meat industry for the better — from supporting family farms to championing animal welfare and sustainability. Mike also unpacks his approach to building a profitable business, staying customer-obsessed, and leading with purpose in a noisy market. This episode is a must-listen for founders who believe in building with integrity, vision, and long-term impact.Connect with Mike Salguero: https://www.linkedin.com/in/mikesalguero/Learn more about ButcherBox: https://www.butcherbox.com/Chapters:00:00 The Mission Behind ButcherBox03:12 The First Arbitrage: Finding Gaps in the Internet07:41 Why Product Obsession Was the Foundation10:56 Scaling Without Venture Capital14:03 Transforming the Meat Industry From the Inside18:30 Lessons in Building Operational Excellence22:15 Marketing Through Purpose, Not Promos25:40 Why Mission-Driven Brands Win Long-Term28:36 Supporting Farmers and Creating Supply Chain Change33:02 Staying Profitable While Growing Fast36:10 Advice for Founders on Focus, Vision, and Longevity

Chris Riccobono, the founder of UNTUCKit, turned a simple frustration with shirt fit into a retail revolution with over 80 stores. He discusses how storytelling and brand differentiation foster customer loyalty. Chris explores the ongoing evolution of retail, the impact of e-commerce on consumer behavior, and the challenges of balancing fatherhood with entrepreneurship. He also shares insights on launching Greatness Wins and navigating the trials of building a brand during the pandemic.

Today on The Casey Adams Show, I sit down with Amy Zalneraitis — Co-Founder and Chief Brand Officer of We Feed Raw, the fastest-growing raw dog food delivery company in the country. Originally founded by her sister Alissa, We Feed Raw was born out of a deep love for animals and a belief that dogs deserve biologically appropriate, nutrient-rich food. After Alissa’s passing in 2014, Amy made it her mission to carry on the brand’s legacy — and today, We Feed Raw is widely recognized as a leader in pet wellness. In this episode, Amy shares the emotional story behind the brand, how education and resilience fueled its growth, and why the pet food industry is undergoing a massive shift toward health-conscious, purpose-driven products.Connect with Amy Zalneraitis: https://www.linkedin.com/in/amy-zalneraitis-3048158/Learn more about We Feed Raw: https://www.wefeedraw.com/Chapters:00:00 Introduction to We Feed Raw01:08 The Origin Story of We Feed Raw03:56 The Impact of Personal Tragedy on Business06:15 Rebranding and Growth of We Feed Raw10:09 Navigating the World of Angel Investing13:40 The Shift in Dog Food Industry18:06 Challenges and Rewards of Educating Consumers20:45 Transitioning Dogs to Raw Diets25:11 The Science Behind Raw Feeding26:35 The Science Behind Pet Nutrition27:42 A Family Legacy of Animal Love29:27 The Importance of Animal Welfare30:41 Navigating Business Growth and Culture33:33 Innovating with New Product Lines38:22 Honoring a Sister's Legacy43:14 Resilience in Entrepreneurship46:45 Running: A Metaphor for Life and Business

Today on The Casey Adams Show, I sit down with Matthew Roberts — Co-Founder and CEO of Cometeer, the flash-frozen coffee company redefining how we experience a perfect cup. In this episode, Matthew shares how a college idea led to a partnership with specialty coffee legend George Howell, and how they discovered a way to preserve flavor and aroma better than any other method. We talk about the role of technology in creating Cometeer’s cryogenic brew process, the brand’s journey from concept to category pioneer, and how storytelling, science, and simplicity are reshaping the future of coffee. Whether you're a founder, a coffee lover, or both — this episode is packed with insight.Try Cometeer: https://cometeer.com/Follow Matthew Roberts: https://www.linkedin.com/in/matthew-roberts-35567725/Chapters:00:00 Introduction to Cometeer and Its Unique Concept03:04 The Journey of Innovation in Coffee06:02 Meeting George Howell: A Turning Point08:54 The Science Behind Flash Frozen Coffee11:53 Building Cometeer: From Concept to Reality14:58 Investor Insights and Early Challenges17:50 Marketing Strategies and Customer Engagement20:53 Personal Connection to Coffee and Its Evolution23:39 The Coffee Experience: Beyond the Basics25:34 The Journey to Specialty Coffee27:25 Kids and Coffee: A New Generation31:29 Trends in the Coffee Industry36:29 Building Relationships with Farmers44:53 Lessons Learned in Business46:56 The Future of Cometeer and Coffee Innovation

Today on The Casey Adams Show, I sit down with Connor and Rob Darnbrough, the father-son team behind SmartFit Method — a science-backed fitness company built around personalized training and cutting-edge technology. After Rob experienced a life-threatening health scare, they set out to reimagine how people train for longevity, not just aesthetics. In this episode, we dive into the power of adaptive resistance training (ARX), the importance of creating a “physical retirement plan,” and how SmartFit is scaling nationwide through its franchise model. We also explore the lessons they’ve learned building a family-led business, the value of extreme ownership, and what the future of fitness looks like when driven by data, intention, and heart.Learn more about the Smart Fit Method: https://smartfitmethod.com/Chapters:00:00 Introduction to the SmartFit Method02:57 The Science Behind SmartFit05:57 Rob's Personal Health Journey08:59 The Role of Technology in Fitness12:02 Understanding Adaptive Resistance Exercise (ARX)14:59 The Evolution of SmartFit and Its Mission18:01 Connor's Perspective and Involvement20:57 Target Audience and Market Insights27:28 The Purpose of Fitness: Beyond the Gym32:59 Expanding SmartFit: The Franchise Model36:07 Personalized Fitness: Tailoring Workouts to Individuals37:40 Father-Son Dynamics: Building a Business Together46:11 Lessons from Experience: Advice for Young Entrepreneurs51:17 The Future of SmartFit: Excitement and Expansion

Today on The Casey Adams Show, I sit down with Dr. Ed Le Cara — Board-Certified in Sports Medicine & Rehabilitation and Director of Education at Smart Tools, the leaders in Blood Flow Restriction (BFR) training. In this episode, Dr. Le Cara breaks down why BFR is one of the most underrated performance tools in recovery and strength training today. We explore how it works, why it matters, and how it’s being used by elite athletes and everyday individuals alike. From optimizing longevity through muscle development to navigating modern health protocols like peptides, this conversation is packed with cutting-edge insights on wellness, performance, and personalized recovery.Connect with Dr. Ed Le Cara: https://www.linkedin.com/in/edlecara/Learn more about Smart Tools: https://www.smarttoolsplus.com/Chapters:00:00 Introduction and Personal Transformations06:26 The Journey into Sports Medicine and Rehabilitation10:50 Understanding Blood Flow Restriction Training21:52 The Evolution of BFR Training and Its Applications24:35 The Importance of Muscle Mass for Longevity30:10 Navigating the Era of Health Information34:32 Innovative Approaches in Health Clinics40:36 The Role of Peptides in Modern Health

Today on The Casey Adams Show, I sit down with Dr. Jonathan Levine — a globally recognized dentist, entrepreneur, and founder of the GLO Good Foundation. We dive into his journey transforming the dental industry through cutting-edge technology, purpose-driven care, and innovative business models. From launching GLO Science to building Smile House — a first-of-its-kind dental wellness destination — Dr. Levine shares how he’s blending hospitality, health, and brand to reimagine the future of dentistry. We also explore the role of family in business, and how mindset, design, and community impact play into building a lasting legacy.Follow Dr. Jonathan Levine: https://www.instagram.com/drjonlevine/?hl=enChapters:00:00 The Journey into Dentistry05:50 Innovations in Dental Technology11:59 Building a Personal Ecosystem18:08 Family Dynamics in Business24:01 Reinventing Dental Practices for Longevity25:41 Reinventing the Dental Experience29:03 Maximizing Your Dental Visit32:59 The Evolution of Dentistry37:22 Valuation in Dental Practices41:57 The Future of Dentistry44:04 Getting Involved with Smile House

Today on The Casey Adams Show, Casey sits down with Troy Taylor, VP of Performance Innovation at Tonal, to explore the intersection of technology, strength training, and human performance. Troy shares his journey from high-performance coaching to leading innovation at Tonal, offering insights into how the company is redefining at-home fitness. They discuss the rise of AI in training, the impact of COVID-19 on the fitness industry, and why recovery routines are just as important as workouts. This is a must-listen for anyone interested in the future of fitness and performance.Learn more about Tonal: https://www.tonal.com/Chapters00:00 Introduction to High Performance Training02:59 The Evolution of Tonal and Its Unique Features05:53 Troy Taylor's Journey in High Performance Coaching08:58 Lessons from Olympic Athletes and Their Resilience12:01 Joining Tonal: Navigating Hyper-Growth During a Pandemic15:11 Integrating Human Performance Science into Training Programs18:09 Innovations in Tonal: The Impact of Data and Research20:53 The Launch of Tonal 2 and New Features24:01 Exploring the New Aero Mode for Cardiovascular Training26:11 Innovative Movement Patterns in Cardio Training27:52 The Future of AI in Fitness33:01 Creating the Ideal Home Gym Environment36:29 Daily Performance and Workout Routines39:03 Daily Rituals and Recovery Modalities42:09 The Future of Tonal and Strength Training Awareness

On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she’s redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.Chapters00:00 Introduction to Rocko and Elise Borkan03:05 The Design Philosophy Behind Rocko06:01 The Beverage Landscape and Consumer Trends09:06 Innovative Partnerships with Beverage Brands11:56 Challenges in Hardware Development14:58 The Iterative Design Process18:08 Elise's Journey into Business and Marketing23:40 From Journalism to Startups25:03 Building Brands at Casper and Billie28:05 Creating a Unique Brand Perspective31:01 Marketing Tactics for Early Stage Brands32:30 The Power of Limited Inventory35:22 White Glove Delivery Experience37:34 Evolving Brand Mission and Perspective39:30 Innovative Features of the Rocco Fridge41:40 Future Vision for Rocco43:00 Advice to My Younger Self