The Casey Adams Show

Brian Kelly and Charlie Carlisle, co-founders of Rorra, share their journey in redefining home water filtration. Inspired by health issues faced by their families, they discuss the often-overlooked importance of clean water. The duo dives into the innovative features of their lab-tested filtration system, emphasizing transparency and consumer education. They also reflect on the challenges of launching their product and building a brand while navigating remote co-founder dynamics. Their mission is to empower consumers with knowledge for healthier living.

Mike and Kass Lazerow, co-founders of Golf.com and Buddy Media, share their unique journey of love and entrepreneurship. They talk about their unconventional email proposal and how they navigate the challenges of building businesses together. The couple reflects on the emotional toll of entrepreneurship, the importance of trust in relationships, and the impact of their successful exit from Buddy Media to Salesforce. Their candid discussion highlights the messy realities of startup life while emphasizing gratitude and community in the entrepreneurial space.

Rob Greenlee, a podcasting veteran with 20 years of experience, shares his wealth of knowledge from influential roles at Microsoft and Libsyn, to founding the Podcast Academy. He discusses the evolution of podcasting from its grassroots origins to a significant media force. Key topics include the rise of SaaS platforms, the convergence of audio and video, and the importance of community trust and authenticity. Rob also emphasizes the transformative power of personal branding in networking and the hidden teamwork that fuels successful podcasts.

Dr. Will Bulsiewicz, a renowned gastroenterologist and author, dives into the transformative power of gut health. He reveals how healing the gut can boost energy, mental clarity, and immune function. Sharing his personal health journey, Dr. B discusses the importance of consistent dietary choices and explores the future of microbiome-targeted supplements with his company, 38TERA. He also highlights surprising benefits of daily coffee consumption and how to train the gut to overcome food intolerances, making gut health both accessible and impactful.

Kevin Smith, Co-Founder of Snipd, an innovative AI-powered podcast app, shares his journey from a corporate life to entrepreneurial freedom. He discusses how Snipd captures real-time podcast insights, helping listeners build a lifelong knowledge base. Kevin reflects on his childhood influences and a pivotal move to Zurich that inspired his drive. The conversation also touches on the changing podcasting landscape, the integration of AI, and the importance of targeted content in competing against giants like Spotify.

Today on The Casey Adams Show, I sit down with Mike Salguero — Founder and CEO of ButcherBox, the $550M direct-to-consumer brand redefining how meat is sourced, delivered, and consumed. Mike shares the untold story of how he bootstrapped ButcherBox without raising a single dollar of outside capital, scaling it through a series of internet-driven arbitrage opportunities and a deep obsession with product quality. We dive into the company's mission to transform the meat industry for the better — from supporting family farms to championing animal welfare and sustainability. Mike also unpacks his approach to building a profitable business, staying customer-obsessed, and leading with purpose in a noisy market. This episode is a must-listen for founders who believe in building with integrity, vision, and long-term impact.Connect with Mike Salguero: https://www.linkedin.com/in/mikesalguero/Learn more about ButcherBox: https://www.butcherbox.com/Chapters:00:00 The Mission Behind ButcherBox03:12 The First Arbitrage: Finding Gaps in the Internet07:41 Why Product Obsession Was the Foundation10:56 Scaling Without Venture Capital14:03 Transforming the Meat Industry From the Inside18:30 Lessons in Building Operational Excellence22:15 Marketing Through Purpose, Not Promos25:40 Why Mission-Driven Brands Win Long-Term28:36 Supporting Farmers and Creating Supply Chain Change33:02 Staying Profitable While Growing Fast36:10 Advice for Founders on Focus, Vision, and Longevity

Chris Riccobono, the founder of UNTUCKit, turned a simple frustration with shirt fit into a retail revolution with over 80 stores. He discusses how storytelling and brand differentiation foster customer loyalty. Chris explores the ongoing evolution of retail, the impact of e-commerce on consumer behavior, and the challenges of balancing fatherhood with entrepreneurship. He also shares insights on launching Greatness Wins and navigating the trials of building a brand during the pandemic.

Today on The Casey Adams Show, I sit down with Amy Zalneraitis — Co-Founder and Chief Brand Officer of We Feed Raw, the fastest-growing raw dog food delivery company in the country. Originally founded by her sister Alissa, We Feed Raw was born out of a deep love for animals and a belief that dogs deserve biologically appropriate, nutrient-rich food. After Alissa’s passing in 2014, Amy made it her mission to carry on the brand’s legacy — and today, We Feed Raw is widely recognized as a leader in pet wellness. In this episode, Amy shares the emotional story behind the brand, how education and resilience fueled its growth, and why the pet food industry is undergoing a massive shift toward health-conscious, purpose-driven products.Connect with Amy Zalneraitis: https://www.linkedin.com/in/amy-zalneraitis-3048158/Learn more about We Feed Raw: https://www.wefeedraw.com/Chapters:00:00 Introduction to We Feed Raw01:08 The Origin Story of We Feed Raw03:56 The Impact of Personal Tragedy on Business06:15 Rebranding and Growth of We Feed Raw10:09 Navigating the World of Angel Investing13:40 The Shift in Dog Food Industry18:06 Challenges and Rewards of Educating Consumers20:45 Transitioning Dogs to Raw Diets25:11 The Science Behind Raw Feeding26:35 The Science Behind Pet Nutrition27:42 A Family Legacy of Animal Love29:27 The Importance of Animal Welfare30:41 Navigating Business Growth and Culture33:33 Innovating with New Product Lines38:22 Honoring a Sister's Legacy43:14 Resilience in Entrepreneurship46:45 Running: A Metaphor for Life and Business

Today on The Casey Adams Show, I sit down with Matthew Roberts — Co-Founder and CEO of Cometeer, the flash-frozen coffee company redefining how we experience a perfect cup. In this episode, Matthew shares how a college idea led to a partnership with specialty coffee legend George Howell, and how they discovered a way to preserve flavor and aroma better than any other method. We talk about the role of technology in creating Cometeer’s cryogenic brew process, the brand’s journey from concept to category pioneer, and how storytelling, science, and simplicity are reshaping the future of coffee. Whether you're a founder, a coffee lover, or both — this episode is packed with insight.Try Cometeer: https://cometeer.com/Follow Matthew Roberts: https://www.linkedin.com/in/matthew-roberts-35567725/Chapters:00:00 Introduction to Cometeer and Its Unique Concept03:04 The Journey of Innovation in Coffee06:02 Meeting George Howell: A Turning Point08:54 The Science Behind Flash Frozen Coffee11:53 Building Cometeer: From Concept to Reality14:58 Investor Insights and Early Challenges17:50 Marketing Strategies and Customer Engagement20:53 Personal Connection to Coffee and Its Evolution23:39 The Coffee Experience: Beyond the Basics25:34 The Journey to Specialty Coffee27:25 Kids and Coffee: A New Generation31:29 Trends in the Coffee Industry36:29 Building Relationships with Farmers44:53 Lessons Learned in Business46:56 The Future of Cometeer and Coffee Innovation

Today on The Casey Adams Show, I sit down with Connor and Rob Darnbrough, the father-son team behind SmartFit Method — a science-backed fitness company built around personalized training and cutting-edge technology. After Rob experienced a life-threatening health scare, they set out to reimagine how people train for longevity, not just aesthetics. In this episode, we dive into the power of adaptive resistance training (ARX), the importance of creating a “physical retirement plan,” and how SmartFit is scaling nationwide through its franchise model. We also explore the lessons they’ve learned building a family-led business, the value of extreme ownership, and what the future of fitness looks like when driven by data, intention, and heart.Learn more about the Smart Fit Method: https://smartfitmethod.com/Chapters:00:00 Introduction to the SmartFit Method02:57 The Science Behind SmartFit05:57 Rob's Personal Health Journey08:59 The Role of Technology in Fitness12:02 Understanding Adaptive Resistance Exercise (ARX)14:59 The Evolution of SmartFit and Its Mission18:01 Connor's Perspective and Involvement20:57 Target Audience and Market Insights27:28 The Purpose of Fitness: Beyond the Gym32:59 Expanding SmartFit: The Franchise Model36:07 Personalized Fitness: Tailoring Workouts to Individuals37:40 Father-Son Dynamics: Building a Business Together46:11 Lessons from Experience: Advice for Young Entrepreneurs51:17 The Future of SmartFit: Excitement and Expansion