The Casey Adams Show Chris Riccobono – Founder of UNTUCKit on How He Built One of the Most Recognized Brands in Modern Retail
May 2, 2025
Chris Riccobono, the founder of UNTUCKit, turned a simple frustration with shirt fit into a retail revolution with over 80 stores. He discusses how storytelling and brand differentiation foster customer loyalty. Chris explores the ongoing evolution of retail, the impact of e-commerce on consumer behavior, and the challenges of balancing fatherhood with entrepreneurship. He also shares insights on launching Greatness Wins and navigating the trials of building a brand during the pandemic.
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Untuckit's Origin Story
- Chris Riccobono discovered Untuckit from his frustration with oversized shirts in the early 2000s.
- He validated the market need by surveying 100 people, finding 95% saw it as a major problem.
Validate Your Idea Early
- Seek clear market validation before fully committing to a product idea.
- Positive, strong feedback shows genuine demand and warrants pursuing the opportunity.
Power of Physical Stores
- Physical stores remain vital because a large segment of customers want to touch and feel products.
- Multi-channel approach combining stores, e-commerce, and wholesale adapts to changing customer preferences.