Amy Zalneraitis – Co-Founder of We Feed Raw on Building a Mission-Driven Brand and Leading the Pet Wellness Revolution

Today on The Casey Adams Show, I sit down with Amy Zalneraitis — Co-Founder and Chief Brand Officer of We Feed Raw, the fastest-growing raw dog food delivery company in the country. Originally founded by her sister Alissa, We Feed Raw was born out of a deep love for animals and a belief that dogs deserve biologically appropriate, nutrient-rich food. After Alissa’s passing in 2014, Amy made it her mission to carry on the brand’s legacy — and today, We Feed Raw is widely recognized as a leader in pet wellness. In this episode, Amy shares the emotional story behind the brand, how education and resilience fueled its growth, and why the pet food industry is undergoing a massive shift toward health-conscious, purpose-driven products.

Connect with Amy Zalneraitis: https://www.linkedin.com/in/amy-zalneraitis-3048158/

Learn more about We Feed Raw: https://www.wefeedraw.com/

Chapters:
00:00 Introduction to We Feed Raw
01:08 The Origin Story of We Feed Raw
03:56 The Impact of Personal Tragedy on Business
06:15 Rebranding and Growth of We Feed Raw
10:09 Navigating the World of Angel Investing
13:40 The Shift in Dog Food Industry
18:06 Challenges and Rewards of Educating Consumers
20:45 Transitioning Dogs to Raw Diets
25:11 The Science Behind Raw Feeding
26:35 The Science Behind Pet Nutrition
27:42 A Family Legacy of Animal Love
29:27 The Importance of Animal Welfare
30:41 Navigating Business Growth and Culture
33:33 Innovating with New Product Lines
38:22 Honoring a Sister's Legacy
43:14 Resilience in Entrepreneurship
46:45 Running: A Metaphor for Life and Business