BUILD with Blake Bartlett

Atlassian is a company driven by its principles and values. Jürgen Spangl (CXO) has been a leader at Atlassian since 2012, and he says these values impact everything at the company. This even includes how they approach meetings. Hear how structured sparring sessions and dedicated journey mapping exercises lead to better collaboration and better outcomes. 

Astha shares what traits make for a great product marketing hire (hint: it’s all about the customer) and tips on how to land your first board director role. Plus, find out what she loves most about her hometown of Delhi, India.

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice.

Zeplin is an emerging powerhouse in the design ecosystem. There’s just one catch: you can’t design anything in Zeplin. Founder/CEO Pelin Kenez had the unique insight that designing beautiful components, screens, and interactions is only the first step of a long journey. The success of a product is heavily dependent on the delivery of the design, which is much harder than it seems.

When Lauren started at Mailchimp, nobody was working on conversion. Hear about her experiment that led to a whopping 33% conversion increase. Plus, learn about the 230 year old national celebrity still living in Cape Elizabeth, Maine.

Lauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer.

On the final miniseries episode of BUILDing To Boss, PagerDuty CMO Julie Herendeen reveals how she thinks about the role of marketing at a tech company. Find out how the company has changed since she joined PagerDuty and they became a public company, advice she gives to other marketers, and whether she’d recommend getting an MBA. Plus, hear what she thinks the next 5 years will look like for product-led growth companies.

Jeanne DeWitt Grosser was hired to scale the sales team at Stripe, which meant that she had to become smarter about customer segmentation. Throughout her career, Jeanne’s relied on strong partnership with the data science organization. In this episode of BUILDing To Boss, we unpack how Stripe leveraged product-led growth to scale a sales org with a repeatable process. Plus, hear what Jeanne has to say about revolutionizing the idea of personalization in sales outreach. Hint: it’s more than just personalization tokens in mass emails.

Rashida Hodge works at the intersection of AI and customer success. During her 18 years at IBM, she led teams in strategic partnerships, product management, go-to-market, and business operations. She now heads up the customer success Azure data and AI team at Microsoft. In this episode, Rashida’s giving advice to AI’s future leaders, talking about representation in tech, and sharing her predictions for the future of AI.

Take it from Andrea: go-to-market strategies are not one size fits all. But, no matter where you are in your go-to-market strategy, learning how to prioritize your time is always one of the biggest challenges. Find out how she decides which ones Cyral should focus on and which to leave behind. Plus, learn the nuances of selling to a security audience and how to position your product and messaging to really build trust.