BUILD with Blake Bartlett cover image

BUILD with Blake Bartlett

Astha Malik (Zendesk & VTEX): Product Marketing 101

May 19, 2021
37:39

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice.

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