BUILD with Blake Bartlett

Sales and marketing spend is and should be top of mind for sales leaders. On the BUILD podcast, Liz Cain, Partner at OpenView, discusses how and why companies waste resources. Later on we chat with Dave Grow, President & COO at Lucidchart, to learn from his experience scaling the company to 10M users with few wasted resources.

All startups strive for growth. But how do you determine how fast to grow, how to build the right foundation for growth and how to jumpstart growth when it slows? Dan Demmer, Managing Partner at OpenView, and Christoph Janz, Managing Partner at Point Nine Capital, discuss what it takes to successfully grow your startup.

Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to maximize ROI. Be sure to stay tuned until the end to hear what we having coming for Season 2!

In 2017, AppDynamics was preparing for an IPO. Less than a month later, Cisco announced they were acquiring the company for $3.7 billion – a day before that IPO was supposed to take place. Hear from Joe Sexton, AppDynamics' former President of World Wide Field Operations, on how the roller coaster ride played out.

Entering a company as a new CEO can be intimidating. It’s important to set the tone while also respecting the existing culture. Alex Shootman shares his personal experience on stepping into the role as Workfront's CEO.

Astha Malik, VP of Platform & Product Marketing at Zendesk, joins us to talk about Answer Bot, Talk Enterprise and Chat Enterprise, new applications of AI and machine learning that focus on making customer service more human. Tune in to learn more about Zendesk's customer-centric approach to launching a product to nearly 120,000 customers.

Nailing pricing is crucial to the success of your business. But it's often overlooked by early-stage startups. HubSpot's Chief Strategy Officer, Brad Coffey, discusses how a deeper look at unit economics led to a reinvention of Hubspot's pricing plans. Today the company's market cap is nearly 5 billion dollars.

We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a lengthy and complicated process. Dave Gerhardt, VP of Marketing at Drift, discusses why the company did away with all lead forms to provide better, faster and more personal interactions with prospects and customers.

Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories. In this episode, learn what it takes to create a strategic narrative that converts.

When the market for Imprivata's founding idea was too small, the company changed course and pivoted successfully to grow into a multi-million dollar business. Omar Hussain, former President & CEO walks you through their journey.