BUILD with Blake Bartlett

SingleGrain's CEO, Eric Siu, is no stranger to the term "growth hacking." His performance marketing agency has helped scale high growth companies like UBER and Amazon. In this episode of BUILD find out how a product first mentality impacts growth marketing and how to increase brand awareness while staying cost efficient. For even more content, be sure to subscribe to our newsletter at openviewpartners.com/newsletter.

Kieran Flanagan, HubSpot's VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear how and why the business transitioned from filling a funnel with marketing qualified leads (MQLs) to product qualified leads (PQLs) and how that change positively impacted the billion dollar company.

What the heck is product led growth? We sit down with OpenView Founder & Managing Partner Scott Maxwell to find out. In this first episode of BUILD Season 3, we define product led growth and find out what makes a PLG company unique. Scott also discusses the metrics investors look for in product led growth companies and the future of this go-to-market approach.

As Season 2 comes to a close, it's only natural to examine the exit landscape. OpenView's VP of Corporate Development, John McCullough, discusses the current exit landscape and the importance of creating relationships with strategic buyers well before a deal is done. Then Darren Abrahamson, Managing Director at Bain Capital, talks through the merits of private equity as an exit option and how a CEO can choose between several buyout offers.

SaaS pricing, every business thinks about it, but the majority rarely act. In this episode of BUILD, hear from Patrick Campbell, Co-founder & CEO of ProfitWell, on the importance of pricing, the impact of freemium, and the metric you should use to drive value for your customers. Plus, Deputy COO, Craig Harris, weighs in on his business’ go-to-market model and how it impacted the company's big pricing initiative.

Fundraising is an essential part of running a startup these days. OpenView's Ricky Pelletier breaks down the fundraising process and what to be aware of when negotiating with a VC. Then we hear from Zak Hemraj, Loopio Co-founder & CEO, about how his company went from bootstrapped to funded outside the Valley and the lessons learned along the way.

OpenView's Blake Bartlett discusses how a company's go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.

Building diverse and inclusive teams is a goal we should all strive towards. But how do you actually create an environment that fosters diversity? Ginny Fahs, co-founder of #MovingForward, explains how VCs can create a plan to foster diverse, inclusive and harassment-free workplaces. Applied's co-founder & CEO Kate Glazebrook also joins us to discuss actions startups can take to remove hidden biases in the hiring process.

How much or how little should a company burn? Adam Marcus, Managing Partner at OpenView, discusses the role of burn in a startup and how to determine the right time to raise a next round. Then we'll hear from Nick Romito, Founder & CEO of VTS, on the tactics he used to find efficiencies after merging with their closest competitor.

While most startups are laser focused on customer acquisition in the beginning, customer retention should always be top of mind. Mackey Craven, Partner at OpenView, explains what “good” retention looks like and how to measure it. Later on we hear from Lessonly's CEO & COO about how they built (and retained) a loyal user base.