Welcome to Season 4 of BUILD! This season is all about the journey to the boardroom. We will be interviewing top leaders to highlight the steps that many successful executives have taken to get a seat at the table. This week, we have Blair Christie, former CMO of Cisco and current Board Member of MINDBODY. Learn about her transition from operator to board member, how mentorship played a role in getting on a board, how to get yourself heard at the table and much more.

As we conclude Season 3, it is only appropriate to do so at SaaStock. We sat down with Morten Primdahl, Co-founder of Zendesk, and Peter Reinhardt, CEO of Segment, to discuss their perspectives on what it takes to not only start a product led growth business, but grow it to massive scale.

Slack is known for their unprecedented growth in the SaaS community. They now have over 8 million daily active users! So, how did they do it? Fareed Mosavat, Lifecycle Product Manager, takes you behind the scenes into how Slack leveraged freemium and a bottoms up approach to achieve this scale.

Typeform leaders knew it was important to invest in customer success during the early stages of the business. David Apple, VP of CS, breaks down the team structure that has helped scale the business to over 3M users. Learn where to draw the line when it comes to segmenting customers who warrant a dedicated CS resource vs. purely self-service experience and the leading indicators associated with the success of the team. For more content like this, be sure to subscribe to our newsletter at openviewpartners.com/newsletter.

Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and eventually turned into one of North America’s largest online retailers. Wayfair's VP of Marketing, Bob Sherwin, has been with the business through its explosive growth and has assisted in developing a best in class efficient marketing engine. Learn what happened behind the scenes as the business scaled, including how they expanded into the B2B market.

Dropbox is a poster child for product led growth - they successfully became the fastest SaaS business to reach $1B. Darius Contractor, Growth Engineering Lead, explains how they went about building virality into their product, the importance of visibility into key metrics and what the future of product led growth looks like. For even more content, make sure you subscribe to our newsletter at openviewpartners.com/newsletter.

Lynn Tsoflias has held leadership roles across Sales and Customer Success at startups like Insightly to large tech companies including Microsoft and LinkedIn. In this episode of BUILD, she discusses her guiding principles to developing effective user onboarding to drive adoption. Learn the best way to structure your team to tackle onboarding and retention as your business expands. For even more content, make sure you subscribe to our newsletter at openviewpartners.com/newsletter.

User activation is an important part of any growth function, but many startups fail to focus on this area. Shaun Clowes, former Head of Growth and Model at Atlassian and current Chief Product Officer at MetroMile, was tasked with building the growth function from the ground up for Atlassian's Jira product. He discusses the primary activation metrics they used and how those metrics shifted as the business scaled. Learn how to define you own activation metrics and how to create an onboarding flow that will keep users coming back to your product in this episode of BUILD.

Our 2018 Expansion SaaS Benchmarks are live! This year we surveyed over 400 companies, ranging from pre-revenue to $50M+ ARR with 40% of respondents coming from outside the US. Our massive data set gives you insights into trends around how fast startups are growing, the emergence of SaaS companies all around the world and the progress on hiring diverse candidates. Follow along at www.saasbenchmarks.com.

Steli Efti, serial entrepreneur and current CEO of Close, is no stranger to success. But in 2017, when his company focused all departments on understanding their customers better, they quickly realized they'd approach the problem from the wrong angle. Doing so derailed their product roadmap, led to lots of unhappy customers and increased churn. When they shifted focus, Close got their business back on track. Learn from Close on when saying no to your customers might just be the right move. For more content like this, be sure to subscribe to our newsletter at openviewpartners.com/newsletter.