We wanted to round out another great season of BUILD with a recap of key learnings from all of our guests. We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on everything from GTM and product strategy, organizational design to optimizing productivity and more.

After Nir Eyal wrote the B2B product bible, "Hooked: How to Build Habit-Forming Products" in 2013, he turned his attention toward how to break habits—bad ones. Listen in to hear Nir explain why our distraction isn't just a tech problem, the myth of ego depletion, and whole lot more.

Chris O’Donnell, HubSpot's SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in "old-school industries" and the key changes an organization needs to make in order to do so effectively.

Brian Balfour has seen, been responsible for, and taught exponential user growth since the early 2000s. Learn why he thinks growth shouldn’t be a function at a company, why product growth is like the game Battleship, and a whole lot more.

Thinking about your valuation? You should talk to Sean Fanning—our very own Director of Corporate Development. Learn why Sean believes everything is valued on cash flow (eventually), 6 metrics every company should key in on and more.

Guillermo Rauch, CEO of Zeit, is a big believer in 2 contradictory ideas. First: To create a successful business, you have to create a ton of customer value that’s both viral and distributed (open source is great for this). Second: But successful open source projects need to have a strong backing and foundation—not just code submitted ad-hoc. Learn how Guillermo rectifies those ideas into Zeit’s strategy for building a successful open source business—and community.

Camille Ricketts, Head of Marketing at Notion, discusses the unique challenges faced by the marketing team at Notion, the significance of user love and activation in creating a strong community, building a differentiating brand through audience understanding, and common mistakes in marketing strategies for product-led businesses.

Rahul Vohra, Founder and CEO of Superhuman, puts his stake in the ground that game design philosophy is integral for building B2B products. Learn the differences between gamification and game design (the gap between them is huge), the scientifically-backed reason why Superhuman sometimes purposefully makes email harder, and more.

Brandon Chu, VP Product & GM of Platform at Shopify, built his own flavor of product management. Learn how he thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.

Leela Srinivasan, SurveyMonkey's CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.