In this episode we hear from Wes Bush, founder of the Product Led Institute, author of “Product Led Growth: How to Build a Product That Sells Itself” and fellow PLG enthusiast. Blake and Wes discuss the importance of customer empathy, how to get started with product led growth and why building great products is a lot like bowling. All of that and more on this episode of BUILD.

In today’s episode hear from Sahir Azam, Chief Product Officer at MongoDB. As Chief Product Officer, Sahir is responsible for product management, growth marketing/operations, and go-to-market strategy across the MongoDB portfolio. During his time there he’s grown the cloud business from zero to over $150 million annually. In this episode Sahir shares how you go from individual adoption to org-wide adoption, MongoDB’s philosophy for monetizing open source software, and how they scaled their open source product using both bottoms up and top down sales motions. All of that and more on this episode of BUILD.

Datadog is known for being the essential monitoring platform for cloud applications. Alex Rosemblat (VP of Marketing) explains how Datadog generates over half a billion in revenue annually by going both bottoms up with individual developers, as well as top down with technology executives simultaneously in their go-to-market strategy. Blake and Alex also unpack how to decide which leads get human attention, what team owns success metrics in a PLG model, and the best way to cross promote your product. All of that and more on this episode of BUILD.

We all know and love HubSpot. In this episode we hear from Kieran Flanagan who is the VP of Marketing AND Growth at Hubspot. Blake and Kieran discuss the importance of Ops roles in a product-led model, the shift occurring today in B2B marketing, and how cross-functional teams are the org design secret to success in product led growth. All of that and more on this episode of BUILD.

If you listened to the first intro episode you know why we’re here, to figure out the new customer journey and what that means for PLG and SaaS. Today we hear from Dave Grow, President and COO at Lucidchart. Lucidchart is now a household name in productivity software, enabling over 20 million users to think, work and communicate visually. Since he joined Dave has helped lead Lucid to more than $100M in ARR (annual recurring revenue) and >$1B valuation. On this episode of BUILD we discuss the concept of growth, what role each department plays in the product-led engine, and the shifting buyer persona found in a self-serve model.

On the season 9 premiere of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like Hubspot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS.

Co-Founders Robert Wahbe and Oliver Sharp from Highspot share their insights on how to build during a downturn on the final episode of Building to Last.

Jai Shekhawat former CEO and Founder of Fieldglass shares his insights on how to build during a downturn in our new short podcast series, Building to Last.

Graham Smith former CFO at Salesforce shares his insights on how to build during a downturn in our brand new podcast series, Building to Last.

Seasoned operator Bill Conroy (Fmr CEO, Initiate Systems) shares his insights on how to build during a downturn in our brand new podcast series, Building to Last.