

Notion’s Roadmap for Building a Winning Brand
Feb 19, 2020
Camille Ricketts, Head of Marketing at Notion, discusses the unique challenges faced by the marketing team at Notion, the significance of user love and activation in creating a strong community, building a differentiating brand through audience understanding, and common mistakes in marketing strategies for product-led businesses.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Marketing Challenges and Strategies at Notion
03:35 • 8min
Building User Love, Activation, and Incentives for Community Participation
11:10 • 3min
Building a Differentiating Brand Through Audience Understanding
13:55 • 12min
Common Mistakes in Marketing Strategies for Product-Led Businesses
25:42 • 3min