SPEAK LIKE A CEO

World-renowned expert Julian Treasure shares secrets of powerful speaking, The Seven Deadly Sins of Speaking, impact of language on society, importance of open-mindedness and effective listening, and role of sound in branding. Learn how holding a viral TED talk changed his life.

Simon Alexander Ong, a celebrated author, speaker, and award-winning life coach, shares strategies for shifting personal and team energy towards a positive state. He discusses the role of CEOs as Chief Energy Officers, the importance of vulnerability for connection, and the impact of stories in energizing a room. Ong also provides tips on maintaining energy during video calls and reveals how living the wrong life led to his dedication to energizing teams worldwide.

Netflix has “No Rules Rules”. Caroline Kroll has “Nø Rules”.  Caroline is the impressive young founder and CEO of Nø Cosmetics, a disruptor in the clean beauty realm that is taking the retail world by storm.  In her very first podcast interview in English, Caroline shares why Nø Cosmetics breaks the rules of branding and marketing.  We go deep on her social media strategy, especially Instagram and TikTok, which Nø Cosmetics use for community building, market research, and even the co-creation of new products. Caroline tells us why she has a "behind the scenes channel“ on Instagram (that is both genius marketing and next generation CEO communications), why they close shop on Black Friday, and why she doesn’t believe in influencer marketing. We also talk about how she communicates with her co-founders — her sister and her parents — and what it takes to be successful in a tough retail environment. Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies: https://www.eoipsocommunications.com/newsletter/ Enjoy the episode!

Lubomila Jordanova is an Obama Leader, MIT Under 35 Innovator and the CEO & founder of Plan A. She is also the co-founder of the Greentech Alliance. Together with her team, she helps 1500 businesses including many global brands become more sustainable. Expect to learn how to create 100x partnerships, how companies can become more sustainable and avoid accusations of greenwashing, and what kind of storytelling can be a catalyst for change. At a more personal level, we also talk about humor and leadership, the books she recommends to her team, and what surprising thing Barack Obama said to her at their first meeting. Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies: https://eoipsocommunications.com/newsletter/ Enjoy the episode!

What’s the future of advertising, branding and performance marketing?  To answer these questions, Dimitri Gärtner kicks off the year on Speak Like a CEO. Dimitri is the founder and CEO of Framen, a fast-growing media tech scale-up based in Berlin that is rapidly becoming one of the major players in advertising and creating communities around the world.  Dimitri’s insights into the future of advertising and marketing are particularly valuable right now. Customer acquisition costs keep rising and we tune out of the thousands of ads we get bombarded with on our phones every day. Dimitri and I are also getting personal. We discuss why "you can't outsource your personality“, whether Dimitri writes his own social media posts, what role AI plays in content, and what his plans for Framen are. Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies: https://www.eoipsocommunications.com/newsletter/.

2024 will be the year AI gets real for many businesses. It is also the biggest election year ever as the US, the EU, the UK, India and many other countries head to the polls.  Against this meta backdrop, I am sharing my 10 Predictions for 2024. They cover AI, memes, video, deep fakes, what happens to CEO communications, the state of marketing and mission-driven companies.   I will be right on some and wrong on others, but it does help me to enter the new year with a clear hypothesis of where we are heading.  If you want “10 Predictions for 2024” in writing, make sure you are signed up to my newsletter where I will share these in early January.    Sign up using this link and you’ll also receive my Top 50 Presentation Hacks:  https://www.eoipsocommunications.com/newsletter/

Unicorn founder Naren Shaam discusses turning 'no' into 'yes', building a global brand like Omio, overcoming rejection, rebranding from GoEuro, fundraising during Covid, and anchoring diversity in business from the start. Insights on global transport challenges, fostering diversity, and CEO communication strategy.

“The human species thinks in metaphors, and learns through stories.”  Mary Catherine Bateson The best leaders and companies in the world use metaphors deliberately. Think Apple and Amazon – a nourishing fruit and the world’s longest river respectively.  Metaphors are a crucial part of the language of leadership, yet few of us use them deliberately.  Stories appeal to the emotional brain, which is why they are so effective.  But metaphors appeal to the instinctive brain – the oldest and most powerful part. They plant ideas deep in the instinctive mind. They affect attitudes, values, and behaviors.  That’s why metaphors give you superpowers of persuasion. In this podcast, I want to give you the blueprint to the language of leadership and how to build metaphors with intention.  Find the 8 Types of Metaphors here:

When investor and entrepreneur Jörg Rheinboldt was a student, he managed to convince Bill Gates to speak at a student conference in Germany.  Jörg was bored of “just studying”, and joined a student organization putting together conferences. They called Microsoft, and asked if Bill Gates would be interested to speak.  Of course, it wasn’t that simple. But sometimes you just have to dare to make the call! This is a Moment from episode 25, one of our most popular episodes ever.  Jörg Rheinboldt is General Partner at HEARTFELT_ Want more communication insights like these? Sign up to my newsletter ‘Message Machine’ and receive a free guide with 50 presentation hacks to captivate any audience.

Can we apply FBI persuasion techniques in business? Even in high-stakes negotiations? Absolutely, say a former FBI hostage negotiator and a top DC publicist. Adele Gambardella and Chip Massey have just published an original and insightful book entitled "Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation.“  In our conversation, they introduce the FBI-inspired concept of forensic listening, explain different types of convincing styles, and share advanced strategies for convincing like “bridging”, the “convincing continuum” and the “convincing cliffhanger”. Chip also explains which movies realistically portray the work of law enforcement officers (spoiler: it is not Die Hard).  Adele is a prominent figure in the PR world. She has run PR campaigns for US President Joe Biden and well-known CEOs and global brands. She has also been invited to speak at the United Nations, where she gave speeches on crisis communications. She contributes to the Wall Street Journal and has taught crisis communications at Princeton, Cornell, and other universities.  Chip is an Ex-FBI hostage negotiator and special agent for 22 years. He investigated the 9/11 terrorist attacks and led the New York FBI Office’s Crisis Negotiations Team. He teaches executives and their teams at companies like Facebook, Samsung, and Goldman Sachs how to apply the FBI’s techniques to every workplace scenario.  Together, as co-founders of The Convincing Company, they bridge the worlds of PR and crisis negotiation. Adele and Chip made a special welcome page for you. Dive into a treasure trove of resources to get tools and strategies for handling challenges. Check it out here: https://convincingcompany.com/speak/ Sign up to Oliver's newsletter: https://eoipsocommunications.com/newsletter/