SPEAK LIKE A CEO

How many entrepreneurial journeys have started with a wrongly booked ticket to China? Alone in a hotel room in Beijing, Johannes Reck realised how a city is transformed when you have access to tour guides and experiences. Two years later, Johannes and university friend Tao Tao took a leap of faith and launched GetYourGuide – a platform that unlocks unforgettable experiences. Fifteen years later, GetYourGuide has built a global brand with strong word of mouth, product-market fit in multiple countries including the US, and offers more than 70.000 unique experiences worldwide. In this mini episode of Speak Like A CEO, we offer a special moment from episode 190 with CEO Johannes Reck. Subscribe to the Message Machine newsletter and become an unstoppable founder yourself. https://www.eoipsocommunications.com/newsletter/

This week, I’m excited to share my interview with the “Besser Gründen” Podcast (in German). We discuss my latest book “MESSAGE MACHINE” and how Communications can solve 90% of all problems in a company. We are all constantly communicating – even when we are not communicating. But how do we communicate successfully? How do we manage to lead, inspire and convince others with words? It comes down to the language of leadership - our topic in this episode. Find the original Podcast here: https://www.fuer-gruender.de/podcast/folge-93-ceo-kommunikation/

What’s the hallmark of a great speaker and leader in a volatile world? The ability to recenter your nervous system.  That’s because our speech has an immediate impact on the nervous systems of others. And in leadership, “what you do to other people’s nervous systems is a big deal.”  Says this week's guest on Speak like a CEO, @Caroline Goyder. She is a TEDx speaker with over 10 million views, an expert on speaking and voice, author of multiple books, and founder of the Gravitas Method.   We discuss how our speech has an immediate impact on the nervous system of others, and how you can train yourself to recenter your own nervous system.  As a world-renowned expert on voice, Caroline explains how to speak like a leader, how voice is a skill and not a talent, and how everyone can own the room with their voice. Subscribe to the Message Machine newsletter and become an unstoppable founder yourself.  https://www.eoipsocommunications.com/newsletter/

This week’s episode is a rare behind-the-scenes interview on how a Hollywood movie gets made – and how to persuade the right people to back an impossible dream.  Torsten Ruether is a filmmaker, director and the CEO Hello Moment Productions. He has pulled off the unthinkable: to make a Hollywood movie with award-winning actors during some of the most challenging times of the film industry – first the pandemic and then the writers’ and actors’ strike.  The movie “Uppercut” is the remake of an independent film he shot in Berlin in just three nights during Covid. On the podcast he shares the story behind the making of the film, how to think big and stay on track despite insurmountable challenges, how to combine business and creativity, and his 5 E’s for success - Empathy, Enthusiasm, Energy, Emotion, Execution.  Subscribe to the Message Machine newsletter and become an unstoppable founder yourself.  https://www.eoipsocommunications.com/newsletter/

“Don’t wait for the perfect story, make your story perfect.” This is the message of Karen Eber, author, storyteller and TED speaker with 2 millions views.  In her brand new book ‘The Perfect Story’, she shares the science behind how your brain processes stories and how storytelling is the best way to communicate in business. It is accessible and actionable for anyone who wants to lead, inspire and inform through stories.  Storytelling is the best way to make people retain information and prepare them for decision making. By telling stories you help the people around and save time.  In this week's episode, Karen talks about the importance of thinking about your audience before the story, to keep your model simple and tell the story in a way that works for you, and how to incorporate storytelling into the daily workings of your organisation.   Subscribe to the Message Machine newsletter and become an unstoppable founder yourself.  https://www.eoipsocommunications.com/newsletter/

“Communications is more important than most CEOs and founders think,” says Yannis Niebelschütz, co-founder of CoachHub - the world’s largest digital coaching platform.  As the leader of a global tech company, he is focused on scientific research and AI, and building a holistic approach to coaching that is unparalleled.  His goal is to transform the workforce, rethink how people work together, and increase productivity. All through digitally available coaching packages with more than 3500 coaches worldwide.  Internally, as the leader of a 600-strong team across the globe, Yannis focuses on creating a shared culture and team unity through internal communications, feedback, and willingness to change.  In this week's episode, Yannis talks about the importance of internal communications, receiving outside coaching, and building a great company culture.  Subscribe to the Message Machine newsletter and become an unstoppable founder yourself.  https://www.eoipsocommunications.com/newsletter/

This week I share with you the podcast episode I recorded with Startup Insider (in German) about my latest book ‘Message Machine: How Communications Will Make You An Unstoppable Founder’. I share insights from decades of experience working with founder and CEO communications and provide practical tips on how to develop a growth story and how a startup can gain visibility in oversaturated markets. 

Today we are sharing the repost of an insightful episode from the ⁠School of Hiring podcast⁠, hosted by Konstanty Sliwowski. Oliver and Konstanty dive into a topic that might not be the cheeriest, but it's undeniably one of the most critical aspects of running a business, especially in challenging times: letting employees go, dealing with redundancies, and navigating the turbulent waters of layoffs. In a year that has seen hundreds of thousands of tech workers lose their jobs, the gravity of this issue couldn't be more apparent. The stakes are sky-high, and how a company handles these delicate situations can make or break its future. Handled correctly by the leadership, the team will understand why the reduction was the right thing to do to ensure that the company has a future. They will double down and focus on the mission.  Handled badly, layoffs can trigger a crisis that leads to revenue loss, which in turn requires more layoffs – a downward spiral some companies never recover from. As much as we would all like to avoid this topic, it's an inescapable part of being a great leader and founder. In this episode, we'll explore the nuanced strategies, empathy-driven approaches, and crucial insights that can make all the difference when facing the challenging task of letting employees go. Connect with Konstanty Sliwowski on LinkedIn:  https://www.linkedin.com/in/sliwowskik/ Listen to the School of Hiring Podcast: https://open.spotify.com/show/21lu1coKVNYQPZ718puRUl Get the 'Message Machine' Newsletter and receive communications insights in your inbox every Friday: https://www.eoipsocommunications.com/newsletter/

How do you build a magnetic employer brand that attracts and retains new talent? In this special episode of Speak Like CEO, we are reposting the final instalment of Employer Branding: The Inside Podcast by Georgiana Ghiciuc.  Georgiana and Oliver dissect how any company can become a magnetic employer of choice by focusing on three aspects of building a great company: culture, internal communications, and employer branding. Drawing from my latest book, "MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder," Oliver underlines the idea that culture is a continuous work in progress, and effective internal communication is pivotal in unlocking a company's potential. They discuss "Message Machines" and their development, the importance of communication skills for business leaders, strategies to become an employer of choice in uncertain times, and the key role of employer branding in building employer appeal! Enjoy! https://www.linkedin.com/in/georgianaghiciuc Employer Branding: The Inside Podcast Georgiana GhiciucApplehttps://podcasts.apple.com › podcast › employer-bran...

Does your message cut through the noise? How do you achieve message-market-fit as a startup?  We are excited to bring you an episode from WHU’s The Most Awesome Founder Podcast, hosted by globally-recognised startup expert Gerrit McGowan and entrepreneurship professor Dries Faems.  In this episode, Jag Singh, Managing Director at Angel Invest, and Speak Like a CEO host Oliver Aust discuss their latest book, "MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder."  We discuss topics like the importance of listening, decisive factors in storytelling, how to build a great brand, personal branding, and how to establish a strong yet flexible company culture. The episode provides valuable lessons and tips on communication, branding and culture to help founders succeed. It is one of the most wide-ranging and insightful discussions on mastering communication as a startup founder. Gerrit: https://www.linkedin.com/in/gerritmcgowan/ Jag: https://www.linkedin.com/in/jagsingh85/ https://www.linkedin.com/in/oliver-aust/ The Most Awesome Founder Podcast: ⁠https://mostawesomepodcast.com/singh-aust/⁠