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SPEAK LIKE A CEO

190: Start with Building a Brand. Johannes Reck, GetYourGuide

May 25, 2023
Johannes Reck, co-founder of GetYourGuide, shares his journey of building a global brand for unforgettable experiences. Topics include starting the company after a failed venture, continuous growth strategies, the importance of training for leadership, and navigating the challenges of the travel industry, including surviving the pandemic. Learn about the key factors in building a strong brand, mastering communication skills for pitching investors, and turning crises into opportunities for innovation and positive change.
55:31

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Quick takeaways

  • Building a brand based on core values impacts consumers' perceptions positively.
  • GetYourGuide offers a wide range of diverse experiences and ensures a seamless user experience.

Deep dives

The Importance of Core Brand Values and Equity

Building a brand is centered around core equity and values that permeate the company, impacting how consumers perceive it. Establishing a core positioning brings a positive footprint on the world, as seen with Get Your Guide's mission to unlock unforgettable travel memories.

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