Wedding Business Solutions

Does the fear of failure prevent you from trying new things, personally or professionally? The greatest successes in this world were almost always preceded by lots and lots of failures. It’s learning to look at failure as a stepping stone to success that helps us succeed. If we don’t try anything new, we can’t experience new and better results.Listen to this new 9-minute episode for some ideas that may help you look at failure in a different light.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

If you’re like me, you are texting every day, whether to friends, family, co-workers or customers. If you’re like many people in business, you’d rather not use your personal cell phone, for various reasons. And if you have employees and they use their personal cell phone number to text customers, those texts go away when they do. So, is texting right for your business and what are some of the current technologies that will make it more palatable for you? Listen to this new guest episode with Gavin Macomber from Cloudli, and hear some ways you can use texting and still sleep at night!About Gavin and CloudliGavin Macomber is President and CEO at Cloudli Communications, a leading provider of next generation voice, messaging, and data communications solutions for businesses and consumers. Cloudli's mobile-first unified communications (UCaaS), VoIP connectivity, and digital fax solutions are trusted by over 7,000 customers, including some of the largest healthcare, financial and government organizations in North America. Plans start as low as $12.50/month per user.Free Offer from Cloudli for listeners of the Wedding Business Solutions Podcast – get 30 days free TalkNText from Cloudli, no credit card required, so you can see if this is right for your business. Get your free 30-days, go to https://bit.ly/cloudli-alanIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

When things are busy, it’s easy to take your eye off other parts of your business and life. But what’s making you busy now is a result of past events and actions. Are you making time to prioritize working ON you business, among the busy-ness?Listen to this new 5-minute episode for a quick reality-check and, hopefully, some inspiration!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Whether you own your business or work in it, having an owner-mentality is a recipe for success. Some people do this naturally, some need to be shown the way. Which one are you?Listen to this new 9-minute episode for inspiration on having an owner mentality for you and your team.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

We’ve had many discussions about social ads and other marketing, but I’ve never had anyone on to talk about Google Ads. So, I asked my friend Mark Chapman, from The I Do Society, to come on and school us on what we should know about Google Ads (and SEO and lots more). Listen to this new episode and get a better understanding, and perspective on how and where you can look for a better ROI (Return on Investment).About Mark:Mark Chapman is the founder of The I Do Society and wedding industry's leader in paid advertising. He established the most effective advertising strategies - based on data gathered from thousands of campaigns and millions of dollars spent. He delivers high quality leads for all types of wedding businesses using Google Ads, Facebook Ads and TikTok Ads.For more information visit: http://theidosociety.com/Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

I’m a Digital Immigrant! This is not a new revelation, but what may be new to you is to understand how today’s Digital Natives, and the generation coming next are communicating. Are you adapting to them, or are you trying to get them to adapt to you?Listen to this new, 11-minute episode for a combination dose of reality and rays of hope!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

How is it that two people can look the same thing, and see totally different things? Each of our perspectives come from our collective experiences. People born in different cities, or into different cultures, will often view the same things very differently. Each of us has the Curse of Knowledge, and it’s the same knowledge that can hinder us in the sales process.Listen to this new, 7-minute episode to get some perspective and clarity on how your customers are seeing you!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

I saw an article recently on The Knot that was talking about how couples are now asking for a pay-over-time feature for their weddings, similar to how they can get that for so many purchases these days. So, I started thinking about who I knew that had expertise in this area, and my friend from my days at The Knot, Anja Winikka immediately came to mind. Her company, Maroo, offers this (and other payment services for wedding & event pros), and on this episode she explains what Pay Over Time is, how it works, and it’ll give you some ideas on how you might make more sales having this in your toolbox. And… listen to the end for a very, very special offer Anja made for my listeners – it’s like free money!About Anja and Maroo:Anja Winikka is the CMO and Co-founder of Maroo, a platform designed to raise the bar on payments for the weddings & events industry. Think: payments processing plus Book Now, Pay LaterAnja began her career in 2005 at The Knot and spent 10+ years with a bird’s eye view on the industry. From her vantage point, Anja couldn’t help but notice that the elephant in the room for our industry was money–a barrier that was affecting couples as well as industry professionals. In 2021, she co-founded Maroo, a free payments platform for wedding & event professionals with a Book Now, Pay Later payment method that gives couples interest-free payment plans on invoices up to 12 months. Businesses get the full upfront cash from day 1 and event cancellation insurance is embedded to protect from chargebacks. Meet Maroo:It's easy to use (like Venmo) yet structured for business (syncs with Quickbooks). Maroo includes flexible payment options. You can process a credit card (flat 2.9%), debit card (free) or bank transfer (free). No daily limits and you always get paid in just 1 business day.But what's really innovative and news-worthy is that Maroo has a new Book Now, Pay Later payment method designed exclusively for the weddings & events industry. Your client gets an interest-free monthly payment plan for up to 12 months and you get the full invoice amount transferred to your bank account the next business day. Event cancellation insurance is included to protect from chargebacks.  Maroo handles all the payments and takes on the liabHave you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

When you’re designing your website or a marketing piece, are you designing things that you would personally like? Or, are you designing things that your target audience would like. Unless you are the same demographic as your target customer, you may be heading in the wrong direction. And, asking your friends and industry peers may just be looking for “confirmation bias” – learning that what you already know and feel is right.Listen to this new 14-minute episode for some ideas on how you can learn to look at your site, and your marketing pieces differently, so you can get better results!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

When I’m doing sales training, very often I find that some salespeople have trouble asking for a higher price, or an upsell, because they wouldn’t buy those things themselves. Or maybe they’ve never spent that much money on an event, or anything, in their personal lives. They’re selling with their own wallet, instead of letting the customer buy with their wallet.Listen to this new 10-minute episode for some ideas on how you, and your team, can learn to more comfortably ask for the higher dollar sales, and upsells.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com