In my series on The Niche I come across so many interesting people with even more interesting niches. I’ve known Matt Campbell for a few years but I never really understood what he did, or what his business model was. In this episode you’ll hear how Matt combined a knowledge of SEO (Search Engine Optimization) to create a business that brings him income without having to deal directly with his customers… and it’s working while he sleeps.

Matthew (Matt) Campbell is the owner of My Wedding Songs. He has written for Rolling Stone, Mobile Beat Magazine, and DJ Times. Matt hosts the Wedding Songs Podcast and is the author of the Wedding Music Playlist. His work has been referenced in Forbes, The Knot, and Style Me Pretty.

www.MyWeddingSongs.com

Books Matt Mentioned on the podcast:

• Play Bigger - https://amzn.to/3lui0DZ 
• Blue Ocean Strategy - https://amzn.to/3in3CeJ 

SEO Tools Matt mentioned on the podcast

• Ubersuggest - https://neilpatel.com/ubersuggest/
• Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/
• MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
• Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
• Google Analytics - https://analytics.google.com
• Bonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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