Wedding Business Solutions
Alan Berg, CSP, Global Speaking Fellow
If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 44 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.
Episodes
Mentioned books
May 30, 2022 • 29min
Adam Tiegs – Scaling Down
Many of the businesses I come across are looking to grow, whether they’ve been in business months or years. Every so often I come across someone who’s in a different stage. My friend and client, Adam Tiegs grew his business and then decided it was time to scale back. I’m sure many of you can relate to feeling that it’s time to scale back. Listen to this episode and see whether scaling down is in your future.Adam Tiegs is a Professional DJ and Audio/Video/Lighting Swiss Army Knife. He runs two small businesses, Adam’s DJ Service and NW Event Lighting, and currently resides in Milton, WA. Since 2003, he has had well over 2000 opportunities to display his passion for mixing music and helping clients plan successful social and corporate events.http://www.adamsdjservice.comhttp://www.nweventlighting.comhttp://www.djtgro.comIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
May 25, 2022 • 13min
Are You Getting Too Many Inquiries?
Very rarely do I come across businesses who don’t get enough leads. Most wedding and event pros I work with or speak with complain about getting too many inquiries. Which one are you? Do you really want more inquiries, or do you want better ones? Do you have enough time to follow up the way you know you should (or the way I recommend in my books)? Or, do you know that you could follow up better… if you only had more time? If you got fewer leads would you follow up more?Listen to this new 14-minute episode for perspective on whether getting more leads is better, or worse.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
May 18, 2022 • 6min
Hitting the reset button
Do you clear your mind before you have a call, meeting or send an email or text? Or, do you bring the baggage of your prior conversations with you to the next one? Learning to be more present and staying open to the unexpected can lead to unexpectedly wonderful outcomes.Listen to this new 7-minute episode for some ideas on how to hit your own reset button.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
May 16, 2022 • 46min
Holly Verbeck – The Niche: Hey Chef!
Sometimes you come up with a good idea and sometimes it comes to you. It’s been said that necessity is the mother of invention. Well, Holly and her chef husband came up with an idea to fulfill both a need and a lifestyle.Listen to this episode for some inspiration for your next idea!Holly Powers-Verbeck, founded and continues to operate HeyChef!, Lake Tahoe’s premiere culinary staffing company since 1997. In 2018 she formed MakeYourBusinessCook! to help chefs launch private chef businesses and restaurant/caterer owner-operators who are adding private chef services to generate additional profits with existing resources. You can read her monthly column The Business of Chefs in Food & Beverage magazine and hear her on awesome podcasts like this one. Reach MakeYourBusinessCook on Facebook, the internet and Instagram, email Holly@MakeYourBusinessCook.com or call (818)HELP-ONEIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
May 11, 2022 • 8min
How do you overcome imposter syndrome?
Imposter syndrome is defined by Google as “doubting your abilities and feeling like a fraud.” This listener suggestion came from Meg Ramos and I’m so glad she suggested it. I’ve had my moments of self-doubt, wondering why I’m the one that has been given some of the opportunities or how I got to be the expert, without going to school specifically for this. It’s a trait common to successful people, maybe even you.Listen to this new 7-minute episode for some clarity on imposter syndrome and how you can view it in a different light.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
May 4, 2022 • 8min
What's the cost of doing nothing?
Does inaction have a cost? The easiest thing for most people is to do nothing different. Keep going the direction you’re already going, don’t rock the boat. Is that the best course of action, or are you missing out on more by taking no action? I’ve spoken about opportunity cost before and this ties in with that discussion.Listen to this new 7-minute episode for some perspective on what you may be missing out on by not acting or by passing up on an opportunity.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
May 2, 2022 • 33min
Brittny Drye - The Ins and Outs of Getting Published in the Wedding Industry
Getting published in a wedding magazine or on a blog or online site can help give your business credibility and the reach of audiences that might not otherwise know about you. Listen to this new episode with Brittny Drye, founder and editor-in-chief of Love Inc., and hear how to get your business on the radar of the editors of publications and websites.Brittny Drye is the founder and editor-in-chief of Love Inc., the leading equality-minded wedding blog and print publication. Her inclusive efforts have been celebrated by the New York Times, Forbes, The Advocate, OUT Magazine, Refinery29, NY Daily News, Cosmopolitan, and more. She is a founding editor of the Aisle Society and a member of the 2018-19 North American Advisory Board for the International Academy of Wedding & Events and a 2019 Knot Pro Educator. Headshot: https://www.dropbox.com/s/er33tgqp178nrm9/Photo%20Credit%20Phil%20Van%20Nostrand%203.jpg?dl=0Website: http://loveincmag.com/Facebook: https://www.facebook.com/LoveIncMagInstagram: https://www.instagram.com/loveincmag/If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Apr 27, 2022 • 9min
How do you overcome burnout?
This is a listener suggestion from Matt Campbell, who has been a guest here on the podcast. What is burnout, and when is it time to pack it in and move on to something else? I discuss my thoughts on this (and I’m not a psychologist and don’t play one on podcasts) to hopefully give you a different perspective on how to view your situation.Listen to this new 8-minute episode for a different look at a serious topic.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Apr 20, 2022 • 6min
Should you build a better mousetrap?
I’m often approached by people who’ve come up with a new technology or business idea, the spark of which was them seeing the need for themselves and/or their business. Sometimes there isn’t a solution for their problem. Other times there is, but it just isn’t the right solution. So, when is it time to build something versus customizing something that already exists, or just learning to work with what’s already out there.Listen to this new 6-minute episode for some thoughts on when it’s time to build versus buy.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Apr 18, 2022 • 44min
Aleya Harris - Decoding Marketing Funnels to Work for Your Business
If you’ve been paying attention to marketing for your business, you’ve probably heard about “marketing funnels.” What are they? How do you use them? Do you need to use them? If you’re confused about what they are or how you can use them for your business, listen to this new episode where Aleya Harris breaks them down for you.Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the Owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. Aleya is a StoryBrand Certified Guide. She uses that narrative-based framework to develop clear, engaging, and highly converting marketing assets, like email sales funnels and social media solutions, for her clients. A WeddingPro Educator for 2021, Aleya also currently serves as the marketing committee chair for NACE National and is the proud founder and head of the NACE Black Caucus. More recently, Aleya was honored as the 2020 NACE Emerging Member of the Year, celebrating her commitment and dedication to the organization. She has received the Certified Professional in Catering and Events (CPCE) designation to add to her list of accolades, which also includes being a StoryBrand Certified Guide.Topic: Decoding Marketing Funnels to Work for Your BusinessName Pronunciation: https://www.dropbox.com/s/sn6cho8vf5j1sv8/Name%20Pronunciation%20-%20Aleya%20Harris.mp4?dl=0 Website: https://www.flourishmarketing.co/Facebook: https://www.facebook.com/flourishmarketing.co/Instagram: https://www.instagram.com/flourishmarketing.co/Speaker Kit Link:https://weddingindustryspeakers.com/speaker/aleya-harris/If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comWant to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
