I love getting listener suggestions and this one came from Chuck Johnson. He’s raising his prices (yeah) and wanted to know if he should put the new prices on his website with a disclaimer that they’re going up on a certain date. Want to hear the answer and how you might approach this when you raise your prices (something I addressed on another podcast episode)?Listen to this new 7-minute episode and find out.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Like many wedding planners, the pandemic threw a wrench into Tina Dannel’s business model. Then along came a 1958 Milk Truck that changed things, for the better. Listen to this episode and hear how The Metro has been a positive pivot for Tina’s wedding business, and how it’s added new opportunities beyond its original intention – a mobile wedding chapel.About Tina and The MetroTina Dannel is the owner and Lead Wedding Planner with Serendipity Events by Tina, a full-service Wedding Planning company located in Dallas, Texas, and Orlando, Florida. Visit her website at  https://www.serendipityeventsbytina.com/ Or check them out on social media:https://www.instagram.com/serendipity_events_by_tinahttps://www.facebook.com/SerendipityEventsByTina/In this episode you will hear about Tina’s pivot, where she created The Metro DFW. The Metro DFW is a 1958 International Harvester Metro step van converted into my business on wheels. It's Dallas's only DRIVE-THRU wedding! They also offer Wedding Delivery, where they come to your house to officiate a wedding.With everything opening up now and people getting back to big events, they are now renting The Metro to use it as a bar truck, photo backdrop, coffee bar (they partner with Hot Shots Coffee  https://www.hotshotscatering.com/ ), DJ booth, or whatever you can imagine! To find out more, check out https://www.drivethruweddingdallas.com/ or take a look at their social pages at https://www.instagram.com/TheMetroDFW/  or https://www.facebook.com/TheMetroDFWFeel free to contact Tina for more information at Tina.Dannel@SerendipityEventsByTina.comSerendipity Events by Tina is https://www.serendipityeventsbytina.com/The Metro DFW is Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Are there some things you’re not trying because you think they’re hard? Is it the fear of failure that holds you back, or something else. I think that the harder it is, the more rewarding it is when you succeed. So, what have you already done that you originally thought was hard? What’s on your to-do list that’s just not getting to-done?Listen to this new 9-minute episode and find out how you can get past the “hard” and on to the “done”!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

I was talking to a speaker friend about all of the free services that exist today, from social channels (Facebook, Instagram, Pinterest, LinkedIn, etc.) to business services like Canva, Animoto, Dropbox, Zoom and more. It’s very tempting to try and use those free services, after all, that’s why they offer a free version. But that can’t be the business model, there has to be a profit model for those services and sites as well. While I might try a new service with a free-trial, I try not to stick with the free versions. There are more features with the paid versions and since I want people paying me for my products and services, it’s only fair that I should pay for the value I get from them. That said, there are times when the free version is enough and lots and lots of people use them. So, that makes you wonder how these companies benefit. Some get enough people that upgrade and pay, and some may not. But, as Tristan Harris (a former Google Design Ethicist) said: “If you're not paying for the product, you are the product”Listen to this new 7-minute episode and hear what that quote actually means and it might just change your perspective on what’s really “free”.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

When people think of scaling a wedding or event business, high volume and lower prices often comes to mind. Glenn Roush has scaled his entertainment company, LeForce Event Group, with higher prices, higher quality and targeting luxury weddings and events in and around Dallas, TX. Our conversation ranges from how he got started, with just him as a DJ, to scaling up to over 30 DJs and keeping both the quality and prices up at a high level.Listen to this new episode and get some ideas on how you can scale your wedding/event business, without sacrificing quality or profits.About Glenn RoushGlenn Roush is the founder of LeForce Event Group, a production and entertainment company located in Dallas, Texas.  Glenn has had a passion for entertaining almost his entire career. He started entertaining crowds as a high school mascot - that passion went on to college at Baylor University, where he earned a double major in Business and Religion, and then on to the professional level with the Minnesota Timberwolves. He has a knack for crunching numbers, even worked in the accounting world for a hot minute, this love for numbers and passion for entertaining created wonderful alchemy for an entertainment business. Glenn loves to share his knowledge of scaling and finding the right fit for sustainable growth.  Glenn's passions include wake surfing, traveling with his family, playing video games with his 2 sons, and educating people on the perils of gingerness.Contact: IG: @glennroushWebsite: www.LeForceDFW.com Email: glenn@LeForceDFW.comIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.comMon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Like many of my topics, this came from a conversation I was having with one of my clients, a wedding/event pro, about how he should go about doing Facebook advertising. One option was to hire someone, but the price tag was scaring him. Another was to take courses and learn to do it himself. Yet another was to look for every free or cheap way to figure it out. In this episode I’ll take you through the thought process that I shared with him, so you too can see that it’s not just the cost that matters, it’s also the time it will take you to get the results you want. Just looking at the price can cloud your decision and delay you reaching the ROI you desire.Listen to this new 9-minute episode and hear how you can make better decisions that lead to clearer decisions and more profits.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Like many of my topics, this came from a conversation I was having with one of my clients, a wedding/event pro, about what he should do for an upcoming Wedding Expo. He wanted to stand out, in a good way, and get the most ROI from the show. So, on this new episode, I’ll share with you some of the things I told him, on how you can stand out, catch the attention of an audience that’s literally moving as they are near you, and how you can profit more from Wedding Shows. Whether you’ve done Wedding Expos (formerly called Bridal Shows) before, or not, and whether you’ve gotten a good ROI or not, this episode will give you some food for thought!Listen to this new 16-minute episode and hear ways you can get the most out of wedding and other tradeshows.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

When I first thought about bringing my friend Kathryn Hamm onto the podcast, it was because of her pivot from LGBTQ issues to DEI – Diversity, Equality and Inclusion topics. Well, before we could get to that, she pivoted again! Listen to this episode and hear how she pivoted into the wedding industry from education, to pivoting to DEI and now to being Co-owner of The Cook Political Report with Amy Walter (Kathryn’s wife). Is your head spinning from the pivots yet? Kathryn is always a pleasure to talk with, and you’re going to pick up some ideas for your business on this episode.About Kathryn HammKathryn Hamm is the Chief Operating Officer for The Cook Political Report with Amy Walter, overseeing business operations, strategic partnerships, and sales development. She is the former Publisher of GayWeddings, and Diversity & Inclusion Specialist and Wedding Pro for WeddingWire and The Knot Worldwide. Her early professional experience includes nine years as a school counselor, coach and administrator; time as an account executive, specializing in corporate ticket sales for the WUSA’s Washington Freedom; and as a member of the ad sales and marketing team at Discovery Communications, Inc. She is the co-author of The New Art of Capturing Love (Amphoto Books, 2014).Hailing from the Lone Star State, Kathryn has an M.S.W. from the Catholic University of America, and an A.B. in Psychology, with a certificate degree in Women’s Studies from Princeton University.Their website is www.cookpolitical.comYou can see Kathryn's wife Amy in action, just go to the PBS NewsHour, where you can watch her every Monday on Politics Monday.https://www.pbs.org/newshour/tag/politics-mondayKathryn is also an educator for Wedding Pro:https://www.weddingpro.com/blog/meet-the-2021-weddingpro-educators/If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

There was a TV show in the 2000’s called “The Weakest Link” where contestants tried to not get tossed off by the stern British host. When she told a contestant that they had to go, she said “You are the weakest link… Goodbye!” I was thinking about this the other day and how each of our businesses, or personal endeavors, is only as successful as the weakest link. What are the weak links that are preventing you from achieving more? To which ones should you be saying “Goodbye!”?Listen to this new 12-minute episode and find out.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Watching the ups and downs of the stock market can give you thrills or heartburn, depending upon whether you invest for short-term gains or long-term goals. Day-traders are people who get in and out of the market quickly, capitalizing on the ups and downs, but they don’t care about the fundamentals of the business. Investors want to know more about the companies they invest in. Warren Buffett, one of the world’s wealthiest people, is famous not only for his wealth, but the way he picks the companies he invests in. He’s not looking for short-term profits. He wants long-term growth and income. How do you approach your business?Listen to this new 8-minute episode and find out.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com