

Streamlined Solopreneur: Helping simplify your tech stack and escape hustle
Joe Casabona — Business Systems Architect
You didn’t start your business just to work through bedtime and answer emails at the playground. But if you're a solopreneur parent, that’s probably what it feels like.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Episodes
Mentioned books

Nov 25, 2024 • 53min
Work-Life Balance Reframed: Be Kind to Yourself with Lindsey Carnick
In this engaging discussion, Lindsey Carnick, a licensed clinical social worker and owner of Onward Psychological Services, shares insights on managing work-life balance. She explores how our minds naturally drift to work, promoting self-compassion over guilt for these thoughts. Lindsey emphasizes the importance of aligning actions with personal values and discusses practical tools like writing to clear intrusive thoughts. The conversation challenges the myths of hustle culture, advocating for a kinder, more balanced approach to personal and professional success.

5 snips
Nov 20, 2024 • 58min
The 2024 Solopreneur's Gift Guide (with Cat Mulvihill)
In this discussion, Kat Mulvihill, a productivity and virtual presentation skills trainer, shares the ultimate gift guide for solopreneurs and remote workers. The duo emphasizes mindful shopping, featuring must-have kitchen appliances for a smooth work-from-home experience. They discuss the joy of journaling with fountain pens, the innovative Rocketbook for note-taking, and the fun of personalizing tech with colorful microphone covers. Kat also recommends practical gifts like supportive footwear, efficient lighting solutions, and high-quality microphones for enhanced productivity.

7 snips
Nov 18, 2024 • 19min
How Solopreneurs Can Work with a Virtual Assistant
Learn how to streamline your business by effectively collaborating with a virtual assistant. Discover the importance of defining and delegating key tasks, ensuring your VA's work aligns with your goals. Find out how to select and test candidates to ensure the right fit. Create video tutorials to clarify tasks and improve communication. Say goodbye to burnout and hello to productivity as you embrace the support of a skilled VA.

Nov 15, 2024 • 18min
Free Preview: Joe's Audio Notes
A few months ago I launched a free private podcast called Joe’s Audio Notes. The episodes are very short (7 minutes or less), where I share my thoughts on being a solopreneur, a podcaster, a parent, and other thoughts related to being a productive member of society.I'm sharing 3 of the episodes here (which you can find in the chapter markers): Thinking About my Content StrategyHow do you pick the right idea?Battling the work hangoverIf you like it, I'd love for you to join! You can sign up for free here.
(00:00) - Intro
(01:22) - Thinking About my Content Strategy
(07:00) - How do you pick the right idea?
(12:42) - Battling the work hangover
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Nov 11, 2024 • 51min
How to Build a Flexible Lifestyle Business with Den López
Ever thought about creating an online course that truly makes a difference? One that actually helps people accomplish their goals? That’s exactly what guitar coach Den López has done. He transformed his life from being a car mechanic in Barcelona to becoming a successful online guitar instructor.We’ll talk all about how he created the “Guitar in One Hour” Method that helps beginners play songs quickly without the usual frustration, his unique approach to designing courses that focus on actionable outcomes and real skill acquisition, and why he believes in giving away his best content for free to build trust.If you’ve ever wanted to build a flexible lifestyle business, deliver an online course that actually gets results, or need that push to follow your passion, this episode is a must-listen.Top TakeawaysPrioritize Actionable Outcomes in Your Courses: Focus on helping students achieve specific skills or results, and embed practical exercises within your lessons to encourage active participation and skill acquisition.Provide Immediate Value to Build Trust: Offer valuable content for free to address your audience’s immediate needs, and use lead magnets that solve specific problems quickly.Utilize Simple and Accessible Technology: High-quality content doesn’t require expensive equipment. Using basic tools like a smartphone can be effective and efficient.Show NotesDen LópezLearning guitar FREE Download
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10 snips
Nov 4, 2024 • 50min
Why You Need to Automate Your Business as a Busy Parent with Kim Caloca-Madden
In this conversation with Kim Caloca-Madden, an online business manager, listeners explore the challenges of balancing entrepreneurship and parenthood. Kim shares her inspiring journey from stay-at-home mom to business automation expert. She emphasizes how automation enhances consistency and efficiency, offering practical steps for busy parents to start automating tasks today. Kim discusses favorite tools for streamlining operations, the importance of maintaining a personal touch in automation, and strategies for navigating the chaos of parenting and work.

Oct 28, 2024 • 21min
How are you Protecting Your Time?
The summer had one lasting effect I didn’t notice until recently: I made my schedule pretty open for anyone who wanted to meet. I didn’t want them to be limited to my limited availability, so I tried to be as open as possible. But over the last 2 weeks —really since my episode with Conny, I realized that I’ve let everyone else control my calendar.I’ll take a meeting with almost anyone bc I feel they are the best way to form relationships, but I’m not vetting those people. I’m not creating boundaries for my meetings either. I even have a calendar that’s totally open for friends — but I’ve sent it to more than friends.If you’re a busy solopreneur — especially a parent or someone with other obligations — this can kill productivity.So how do we fix it? That’s what we’re talking about today.One Big Problem: I’m not guarding my timeOne Small Fix: Cal.comFeedback: Working with a VAGet your free automations database at https://streamlined.fm/freebieTop TakeawaysYou need to control your own calendar instead of letting other people control it.That means asking yourself when you can block time off for no meetings, how many meetings you want to take in a day, and what’s the criteria for if you take a meeting or not.Cal.com is an excellent tool for creating a system that will manage your calendar for you.Show NotesCal.comSubmit feedback
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Oct 21, 2024 • 38min
How to Actually Sell Stuff Using Social Media with Katie Brinkley
My love-hate[but mostly hate] relationship with social media is well documented. It feels like a time-suck where you get into arguments with people who don’t care about anything you say. People tell me it’s great to grow your business…I just don’t see it. But Katie Brinkley has changed that for me. She elevates CEOs to become thought leaders and disruptors in their industries. And she does it mostly through social media. By the end of this episode, she’ll give you strategies for choosing the right social networks, posting (3-4 times per week max), as well as how to waste less time and make more sales. Want to hear a longer, ad-free version of this episode where Katie and I talk about brand social media vs. personal social media? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysSelect the Right Platforms: Focus on one or two platforms where your target audience is most active. Remember each platform has its own culture.Prioritize Genuine Engagement: Spend time connecting and commenting on others' posts to build relationships. Engagement is more impactful than frequent posting without interaction.Use Hashtags Strategically: Identify and engage with hashtags your ideal clients are using. This approach helps you connect more effectively with your target audience.Show NotesKatie Brinkley Stampede Social on InstagramManychatThe Social Shift
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Oct 14, 2024 • 42min
How to go from chaos to peace as a busy solopreneur with Conny Graf
It’s easy for people who live unconstrained lives to give advice. “Just meditate for 2 hours each morning.” “Hustle.” “Get rid of anything that doesn’t bring you joy.” The truth is that most people have some constraints to live by. Whether it’s kids, work, or other obligations, we can’t just drop everything to follow the latest guru. That’s why I like Conny Graf’s approach. Conny has many credentials, but the one I like best is “certified clutter-clearing practitioner.” And today, she’s going to tell you how you can reasonably declutter your life to turn chaos into peace.Want to hear a longer, ad-free version of this episode where I talk about the chaotic day leading up to this interview? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysChaos is when you have too many things going on, a cluttered environment, and a packed calendar that leads to stress and lack of focus. Recognize the early warning signs that you're slipping into chaos, like feeling agitated or nervous.Be intentional about your priorities and learn to say no more often. Not everything is equally important - focus on the "glass balls" in life like family and relationships. Give yourself grace when you can't be at your best.Declutter your physical spaces a little bit each day. Create designated spots for things like shoes and papers. Optimize your environment to support your daily activities and prevent stuff from piling up.Finding peace is an ongoing journey, not a destination. Make small adjustments over time, reflect on what's working and what's not, and continuously optimize your life and business. Focus on progress, not perfection.Show NotesConny GrafAligning Your Values to Set the Right Goals with Tanya Alvarez
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Oct 7, 2024 • 42min
4 Ways to Market Without Social Media with Emily Aborn
Do you hate social media as much as I do? Some experts will tell you that you need social media to market, but that’s increasingly not true. Gone are the heady days of Twitter, where you can tweet a link and people would actually see it. That’s why I brought on Emily Aborn, a Content Copywriter, Speaker, and Podcast Host. She’s also a wealth of information on how to market by making sure you have a great product, and much like her, a ton of personality. Want to hear a longer, ad-free version of this episode where Emily and I discuss the importance of a strong personal brand? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysHaving a high-quality product or service that solves your target audience's problems is the foundation of effective marketingCollaborating with others in your industry can help expand your reach and build trust with new audiences. Focusing on marketing strategies that align with your strengths, interests, and values can lead to more authentic and effective marketing efforts.Show NotesEmily AbornForget The Funnel Stop doing "Sales" and Start Having Conversations with Nikki RauschLeveraging GuestingPodmatchContent With Character Podcast
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