

Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout
Joe Casabona, Automations Builder
You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
Episodes
Mentioned books

Apr 3, 2018 • 45min
Forging Client Relationships with Brad Williams
Brad Williams of WebDevStudios knows a thing or two about client relationships. In this episode, We start at the beginning with finding a client, the proposal process, and touch on things like having a Discovery phase. It puts a nice cap of what we've been talking about for the last 3 weeks - the importance of building relationships. Show NotesBrad WilliamsBrad on TwitterWebDevStudiosLunch with BradHow Much does a Website Cost?Check out Brad's bonus episode on PatreonSponsored by: Checkout for WooCommerce | Jilt | Liquid Web
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Mar 27, 2018 • 39min
Building a Marketing Plan with Jen Jamar
Jen Jamar is a marketing strategist who currently works for Modern Tribe. Jen really knows her stuff, which I loved because I learned a ton. And the best part? We talk about a strategy for marketing that won’t cost you thousands of dollars in Facebook Ads! In this episode we cover all sorts of stuff like Field of Dreams marketing, how to properly connect with people, and establishing your authority online. Show NotesJen JamarJen on TwitterModern TribeRebecca Gill & DIY SEO CoursesFreemiusROI of WordCampsSponsored by: Checkout for WooCommerce | Jilt | Liquid Web
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Mar 20, 2018 • 44min
Nicole Kohler and Content Strategy
Nicole Kohler is a Growth Marketer at Automattic; most of her job revolves around building and publishing content for her team and her main product, Jetpack. So in this episode, I talk to Nicole about Content Strategy. This is something I struggle with, and usually just publish when I think of stuff. Nicole provides us with some great advice from her time at Automattic, working with both the Jetpack and the WooCommerce teams! Show NotesNicole KohlerNicole on TwitterJetpackWooCommerceBufferWP TavernNathan Ellering & CoScheduleSponsored by: Vast Conference | Jilt | Liquid Web
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Mar 13, 2018 • 33min
How to Get a Trademark with Rian Kinney
Rian Kinney is an intellectual property lawyer and today we talk about the legal side of starting a business She's been on Office Hours to discuss contracts so I wanted to talk about IP - copyright and trademark. How it works, what the process for getting a trademark is, what the right text for your footer is, and more! It was a very educational episode for me and I hope it is for you too! Show NotesThe Kinney FirmRian on TwitterSponsored by: Vast Conference | Jilt | Liquid Web
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Mar 6, 2018 • 37min
Choosing the Right Niche with Sara Dunn
Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision making. I loved chatting with her about this because it can be tough and scary to decide to limit your potential client pool, but I think Sara is doing it the right way. Show NotesSara DunnSara on Twitter | InstagramSara's YouTube ChannelSara Does SEOSara on Office HoursRebeca GilStudioPressCheck out our Patreon!Sponsored by: Beaver Builder | Jilt | Liquid Web
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Feb 27, 2018 • 42min
Choosing Self Employment and Sherry Walling
This is Part 1 of our mini series, "How You Build a Business" In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a fantastic person to talk to and a wealth of knowledge. We talk self-publishing, self-knowledge, podcasting, and much more. Show NotesZen FounderZen Founder PodcastThe Entrepreneur’s Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run YouZenTribesEpisode 34: Shawn HeskethCheck out our Patreon!Sponsored by: Beaver Builder | Jilt | Liquid Web
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Feb 19, 2018 • 39min
Creating a Hosting Platform for Developers with Josh Koenig and Pantheon
Josh Koenig is the founder of Pantheon. He is energetic, passionate, and knowledgable in his field. That’s a killer combination you love to see in company leaders. We talk all about the technologically cool stuff Pantheon is doing, so if you’re a developer, you don’t want to miss this one. Show NotesJosh KoenigPantheonMythical Man MonthThink with GoogleFastlyCourse: Hover & the DNSSponsored by: Beaver Builder | Jilt | Liquid Web
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Feb 13, 2018 • 35min
Building a Membership Plugin for WordPress with Blair Williams
In today’s episode, I chat with Blair Williams, a WordPress veteran with lots of great plugins. We’ll talk specifically about MemberPress and what it’s like creating that, the decision making that went into their pricing, wp-cron, and lots more. Show Notes:MemberPressBlair's other pluginswp-cron()COBOL TutorialsPledge on PatreonSponsored by: Beaver Builder | Jilt | Liquid Web
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Feb 6, 2018 • 50min
Buidling a 2 Million+ Subscriber Channel on YouTube with Peter Hollens
Peter Hollens is an incredible artist and creator. You may have seen some of his videos on YouTube. Today we’re going to talk about what goes into making them, as well as his online courses at Hollens Creator Academy. Peter’s incredibly passionate about this project and it shows. I feel like we’re both cut from the same cloth (minus the singing - I wish!) so this is a great (albeit it slightly longer) episode. Show NotesPeter HollensHollens Creator AcademyPeter on YouTubeSponsored by: Event Espresso | Jilt | Liquid Web
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Jan 30, 2018 • 32min
How to Build Your Own WooCommerce Store with Patick Rauland
Patrick Rauland is a WooCommerce expert who joins us today to talk through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” and more, “how would you build that?” It’s a great conversation and Patrick offers some great advice and insights when making an online store, especially with WooCommerce. We discuss building trust, content marketing, conversion rates, and more. Show NotesPatrick RaulandWooCommerceLet's EncryptStripeMailchimpConvert KitWP EngineLiquid Web Managed WooCommerce HostingWP101's WooCommerce Quick Start GuideProduct Lighting BoxStorefrontPremium Themes by StudioPressLift Off Summit Content for How I Built It ListenersSponsored by: Event Espresso | Jilt | Liquid Web
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