

Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout
Joe Casabona, Automations Builder
You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
Episodes
Mentioned books

Feb 19, 2019 • 42min
Building and Designing Your Online Courses and Laura Elizabeth
Laura Elizabeth is a fantastic designer who wants to "teach design to developers." Her story from consulting to products is fantastic, and her method for building buzz and tension around her course worked perfectly. This is a fantastic case study for people who consult, but want to move into selling online courses or selling products. Show NotesLaura Elizabeth (on Twitter)Client PortalDesign AcademyCaboPressWooCommerceSenseiVimeo ProSponsored by: Plesk | Pantheon | Hover.com
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Feb 12, 2019 • 35min
Building Invoicing Software for Freelancers with Mike McDerment and FreshBooks
Mike McDerment is the founder of the incredibly popular accounting software FreshBooks. His story is an interesting one - where he started with an MVP and then built it up from there. His journey relatable, and I'm really excited to talk to him today. Show NotesFreshBooksSponsored by: Castos | Plesk | Pantheon
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Feb 5, 2019 • 40min
How Knowing Your Customers Lets You Charge More with Nathalie Lussier
Nathalie Lussier is has created a unique, powerful LMS plugin for WordPress that people seem to love. That's because Nathalie, on top of using the product herself, listens to her customers. In this episode, she'll give us lots of great advice for how to grow our business and improve customer relationships. Show NotesAccessAlly30 Day List Building ChallengeAutologin LinksSponsored by: Plesk | Pantheon
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Jan 29, 2019 • 48min
Using Automation to Run Your Consulting Business with Chris Bintliff
I focused a lot on automation in 2018, so I was really excited to talk to today's guest, Chris Bintliff, on how he used automation for his client-onboarding process. Chis is a fantastic, energetic guy and offers a lot of great advice here. If you're looking to save time through automation, this is for you. Show NotesChris on TwitterThe Automated ConsultantNot Really Rocket ScienceZapierTypeformPipedriveChris Lema and Managed WooCommerce HostingRightMessagePodiaSponsored by: Castos | Plesk | Pantheon
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Jan 22, 2019 • 36min
Is Drop Shipping Right for You? with Anton Kraly
Anton Kraly is the founder of Drop Ship Lifestyle and has an incredibly story of how he got to where he is today. I'm grateful for Anton's time and for sharing both his story, and his tips on how we can get into drop shipping. Show NotesAnton on TwitterDrop Ship LifestyleThe 4 Hour Work WeekAlibabaAlexaArchitect ThemeMembiriumInfusionsoftSensei LMSVimeo ProInvision Power BoardsSponsored by: Plesk | MailPoet | Pantheon
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Jan 15, 2019 • 45min
Building an Indie Podcast Network with Myke Hurley
Myke Hurley is a well-known podcaster and founder of Relay FM. To kick off Season 6, he gives us some fantastic advice on starting shows, sponsors, and lots more. His story is incredibly interesting and I think it's a great way to start this season and the new year. Myke on Instagram | TwitterRelay FMBrad Dowdy and Nock Co.5by5Stephen Hackett / 512 PixelsThe Best Advice I Never TookLibsynMegaphoneSponsored by: Castos | Plesk | Pantheon
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Dec 18, 2018 • 1h 8min
Bonus: 4 Interviews on Implementing Gutenberg
In the run up to the release of WordPress 5.0, I created a mini-series on Implementing Guteneberg on my YouTube channel. This episode combines the 4 interviews for your listening enjoyment! Justin Sainton In Episode 1, I talk to Justin Sainton about how his agency, Zao, used Gutenberg to create a custom light fixture builder. You can find Justin: On TwitterAt His agency, ZaoRene Morozowich In Episode 2, I talk to Rene Morozowich, a self-employed WordPress Developer, about how she dipped her toe in the waters of Gutenberg by doing a low-risk, brand new site for a client new to WordPress. Rene on TwitterRene's WebsiteBill Erickson With Episode 3, I talk to Bill Erickson, a WordPress Developer who's implemented Gutenberg on several projects. We wax poetic about what Gutenberg is really great at, and some things to look out for - Bill's an excellent developer and I really appreciate him taking some time to share his experience over the last several months. Links Bill EricksonBill's blog post on building a Gutenberg siteAlonso Indacochea Finally, with Episode 4, we hear from Alonso Indacochea. He is the founder of the agency behind Block Party, a set of data visualization blocks for Gutenberg. We talk pretty high level about getting into the Gutenberg product space, and what that could mean for the WordPress ecosystem. Alonso on TwitterBlock Party Check out my courses on Gutenberg here.Watch the interviews on YouTube.
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Dec 4, 2018 • 38min
Empowering Developers to Sell with Vova Feldman and Freemius
Vova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more. Show Notes@VovaFeldman | Email: vova@freemius.comFreemiusWe Used to Hate WordPress Page Builders – Now We Decided to Use OneJoin the Facebook CommunitySponsored by: Creator Courses | Pantheon
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Nov 27, 2018 • 38min
Using WordPress to Send Newsletters with Kim Gjerstad and MailPoet
Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. Kim gives great advice about on boarding, tools, and building a company culture. Show NotesKim Gjerstad - kim@mailpoet.comMailPoetBuffer’s Open BlogMatt Mullenweg on Remote EnvironmentsWe Work RemotelyAngel.coStackOverflowSponsored by: Creator Courses | Pantheon
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Nov 20, 2018 • 38min
The Many Hats of a Small Business Owner with Daniel Espinoza
Daniel Espinoza is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic conversation for anyone who wants to diversify what they do, without getting too overwhelmed. Show NotesDaniel EspinozaGrow DevelopmentShop PluginsBeka Rice and JiltStart with WhyEasy Digital DownloadsFreemiusProsPressStudioPressTotal Money MakeoverQuestion of the week: Why haven't you launched your plugin? Let me know on Twitter @jcasabona or joe@howibuilt.it Discuss with others over on the Facebook Group!Sponsored by: Creator Courses | Pantheon
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