

Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout
Joe Casabona, Automations Builder
You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
Episodes
Mentioned books

Apr 30, 2019 • 42min
Building a Better Toothbrush with Mihran Papazian
Mihran Papazian is the CEO of Brushette, a company that plans to revolutionize...toothbrushes! In a rare episode, we cover what it's like creating a physical product, from the deep research they did, to visiting over 1,000 factories in China to find the right manufacturing partner. Mihran's experience and deep knowledge means there's lots of great takeaways here - no matter what you plan to make. Mihran PapazianBrushetteProdentalBrad Dowdy and Nock Co.Check out my podcasting courseSponsored by: Plesk | Pantheon
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Apr 23, 2019 • 47min
Extending WooCommerce with James Kemp
James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there's a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching. James KempIconicFreemiusVova Feldman and FreemiusThe Difference between the United Kingdom, Great Britain and England Explained (CGP Grey)WooCommerce Ideas BoardWhat is the GPL?ComposerBitbucketGulpFreemius Deploy MPMDaniel Espinoza and Wearing Many HatsNancy Hildebrandt and Creating Great DocumentationCheck out my podcasting courseSponsored by: Castos | Plesk | Pantheon
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Apr 16, 2019 • 35min
Going up Against Spotify and Apple Music with Stephanie Scapa
Stephanie Scapa is the Co-Founder and CEO of WEYV, a platform that aims to compete with Spotify, Apple Music, and Amazon. They have a unique business model to help them do it! We discuss running a large-scale project, what deep product research looks like, and how they came up with the pricing plan. Stephanie ScapaWEYVAltairAmplitudeJoe's Podcast CourseSponsored by: Plesk | Pantheon
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Apr 9, 2019 • 38min
Why You Absolutely Need a VPN with Yuriy Popov
Yuriy Popov is the Customer Success Manager at KeepSolid, where they make a suite of apps. The most popular is VPN Unlimited. We dive deep into how KeepSolid pivoted to focus on where they saw the industry going, from the Snowden revelations to the continued support for better online privacy. We also talk about the importance of listening to your customers, a recurring theme on this show! Yuriy PopovKeepSolidCheck out my podcasting courseSponsored by: Castos | Plesk | Pantheon
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Apr 2, 2019 • 47min
Selling a Niche Buisness with Sam Brodie
Before Sam Brodie founded OffSprout, he successfully sold a niched business that focused on websites for lawyers. Sam generously shares his advice and experience with us, from niching down to how to properly keep your books. There's tons of great advice in this episode, so make sure to listen to the whole thing! Sam BrodieOffSproutJurisPageCaboPressWP Influencer ProjectSara Dunn and Niching DownSam's Udemy CourseCheck out my podcast courseSponsored by: Plesk | Pantheon
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Mar 26, 2019 • 35min
Building an InVision Competitor on WordPress with Andre Gagnon
Andre Gagnon has SaaS/Subscription fatigue and decided to do something about it. He helped create and launch ProjectHuddle, a WordPress/plugin-based competitor to the likes of InVision. At least, when it comes to getting design feedback. The tech in this episode is super interesting, and we get philosophical about owning your products and data! Show NotesAndre GagnonProjectHuddleMedium Adds a PaywallVideo: Syncing Medium with WordPressWes Bos' React CourseBackbone JSLevenshtein DistanceSponsored by: Castos | Plesk | Pantheon
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Mar 19, 2019 • 41min
Building a Nomadic WordPress Plugin Business with Jan Thielemann
Jan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and "half-passive" income. Show NotesJan ThielemannDivi SenseiFreemiusJan's Travel BlogDiviElegant Marketplace (Jan's page)Vova Feldman and FreemiusSponsored by: Plesk | Pantheon | Hover.com
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Mar 12, 2019 • 44min
How Live Captioning Works with Amanda Lundberg
Every so often on this show, I will have somebody who knows lots of something I know very little about, and Amanda is one of those people. She is a live captioner. We talk all about what it's like being a live captioner, her the stenographic keyboard, and more. I like her journey and all of the information that she gives us in this episode. Amanda Lundberg (email)White Coat CaptioningWordCamp CentralGutenReady for the Gutenpocalypse Photo of a Stenographic KeyboardOpen Steno ProjectSponsored by: Castos | Plesk | Pantheon
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Mar 5, 2019 • 42min
Personalization is the Path Forward with Brennan Dunn
Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform. It's used by people like Pat Flynn to make sure their website is targeting the proper audience. We talk about how he built RightMessage and the importance of personalization and segmentation. Show NotesBrennan DunnRightMessageDouble Your FreelancingCaboPressLanding Page SchoolConvertKitOptinMonsterPat FlynnSponsored by: Plesk | Pantheon | Hover.com
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Feb 26, 2019 • 47min
A Better Way to Manage Facebook Ads with Dan Stocke
Dan Stocke knows marketing, and knows the pain of using the Facebook Ads Manager. So he created an easier way to do it. We'll talk about how he took his idea from need to launch, talk to developers, and refined the process based on feedback. Show NotesEmail Dan Stocke: dan@buzzfrenzy.comBuzz FrenzyWordCamp MinneapolisBook: ContagiousSponsored by: Castos | Plesk | Pantheon
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