

Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout
Joe Casabona, Automations Builder
You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
Episodes
Mentioned books

Nov 13, 2018 • 36min
Setting Yourself Apart (and Time Tracking!) with Liam Martin
Liam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it's grown to the massive user base it boasts. We also talk about how long it takes for companies to become overnight successes, and how to set yourself apart from other services. Show NotesLiam MartinTime DoctorRunning RemoteSXSWSponsored by: Creator Courses | Pantheon
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Nov 6, 2018 • 44min
The First Managed WooCommerce Hosting with Chris Lema
Chris Lema is a man who knows how to build a good product. And in this episode, he's going to tell us all about how he helped build Liquid Web's Managed WooCommerce Hosting. We'll talk about what eCommerce shops need, the importance of performance, and he'll give us lots of great tips. Show NotesChris Lema | TwitterLiquid WebCaboPressBryce Adams and MetorikBrian Richards and WooSeshPerfMattersWP RocketJiltBeka Rice and JiltGlewAstra ProBeaver BuilderEmail Chris: chris@liquidweb.comHow to Speed Up Your WooCommerce Store | Part 2Sponsored by: Loxi | Pantheon
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Oct 30, 2018 • 32min
How I Built My Podcast: Looking Back on 100 Episodes
I can't believe we've reached episode 100! This episode is an introspective (retrospective?) on how I built How I Built It. I'll go over the idea, what I've learned over 2 years of podcasting, some pretty sweet automation, and more. I want to everyone who's listened, shared, came on, and sponsored the show. I wouldn't have been able to get here without all of you! Question of the week: Why haven't you started your podcast? Let me know in the comments or at joe@howibuilt.it Show NotesJoe on TwitterCalendlyZapierBlue Yeti | Rode ProcasterMy Podcast SetupHazelLibsyn | PowerPressHow I used SearchWP and Monochrome ProGenesis / Monochrome Pro: https://casabona.org/sp-monochrome *SearchWP: https://casabona.org/searchwp/Github Repository: https://github.com/jcasabona/hibi-modsBuild Your Podcast Website in 3 DaysSponsored by: Creator Courses | Pantheon
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Oct 23, 2018 • 45min
White Labeling Premium WordPress Support with Joe Howard
Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to those who need it. In this episode we get deep into a lot of different topics surrounding those area, and much more. Show NotesJoe HowardWP BuffsWPMRR CourseTurn the Ship AroundCheck out my new podcast website course and get a special offer!Sponsored by: Creator Courses | Pantheon
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Oct 16, 2018 • 46min
Planning and Producing a Virtual Event with Brian Richards
Brian Richards is officially the first repeat guest on the show, and this time around he's talking about his online conferences, WordSesh and WooSesh. Brian talks logistics, speaker selection, and of-course, the tech stack. It's a super interesting conversation. Plus, if you're interested, WooSesh is October 18-19, 2018, and it totally free! Show NotesBrian RichardsWooSeshWordSeshWPSessionsEpisode 11: Brian Richards and WP SessionsPatrick Rauland and Building a WooCommerce ShopWooConfCrowdcastAlso check out: My new Podcast Website course | Facebook Community Question of the week: What are you doing with eCommerce? Let me know on Twitter (@jcasabona) or at joe@howibuilt.itSponsored by: Creator Courses | Pantheon
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Oct 9, 2018 • 39min
Developing an App Fit to Write Ulysses with Max Seelemann
Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developing process. Ulysses is software I use nearly every day to write up show notes, scripts, articles, and more. I was keen to hear how they built it and the decisions they made throughout the 15 years(!) of development. Show NotesMax SeelemanUlyssesRelay.fmAppStories / MacStoriesQuestion of the week: What app do you use it for writing? Let me know on Twitter @jcasabona or e-mail me at joe@howibuilt.it Join the Facebook Community / Check out the ShopSponsored by: Backblaze | Pantheon
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Oct 2, 2018 • 38min
Video on Demand That gets You Paid with PJ Taei and Uscreen
PJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it's your online course or a video series, they have you covered. In this episode, PJ and I talk about controlling your platform and making videos as easy as possible. Show NotesPJ TaeiUscreenVimeoLearnDashSponsored by: Backblaze | Pantheon
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Sep 25, 2018 • 32min
Getting Paid Consulting using EDD with Mark Zahra
Mark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads. I was excited to talk to him about this because it's something that I thought of doing myself back when I was teaching multiple classes at the University of Scranton. When I was on campus to help manage a fluid schedule for my own office hours, I deemed that project was maybe a little over my head for the amount of time that I had. It's very cool to see that it's come to fruition a few years later. Mark also hosts Mastermind.FM and worked over at WP Mayor. Show NotesMark ZahraEDD BookingsMastermind.fmWP Mayor | WP RSS Aggregator Pippin Williamson and Restrict Content ProCheckout the How I Built It Shop for t-shirts and more. And make sure to join our Facebook Community!Sponsored by: Techmeme’s Ride Home Podcast | Pantheon
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Sep 18, 2018 • 30min
Paywalling Your Premium Content with Jeremy Green
Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind - you guessed it - a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details. Show NotesJeremy Green | TwitterLeaky PaywallZeen 101Jeremy on Post Status DraftBeka Rice and JiltBe sure to check out: The new t-shirt shopThe Facebook GroupQuestion of the week: Have you considered adding a paywall to your site? Let us know on Twitter @jcasabona or via email, joe@howibuilt.it.Sponsored by: Techmeme’s Ride Home Podcast | Pantheon
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Sep 11, 2018 • 35min
Creating a Guided SEO Product with Lindsay Halsey
Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil! Show NotesLindsayPathfinder SEOWebShineZeek InteractiveLanding Page School PodcastBe sure to check out the new shop: https://howibuilt.it/shop/ and the Facebook GroupSponsored by: Pantheon
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