

Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout
Joe Casabona, Business Systems Coach
You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
Episodes
Mentioned books

Apr 17, 2023 • 19min
How to Figure Out What to Automate
It’s another Automated Solopreneur episode! Today I’m telling you 4 types of tasks you can automate – as well as questions you can ask yourself to determine what you can automate based on what you do on a daily basis. Those 4 types of tasks? Common, easily repeatable tasksInfrequent tasks that have a high level of effort to do.Tasks that require specific timingTasks that you cannot forget to do.In How I Built It Pro, I talk about when you might be automating too much, plus my plans for making the membership more automation-centric. Show NotesHow to Determine What to AutomateThe Automated Solopreneur
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Apr 14, 2023 • 6min
How to Add a Google Doc in a Specific Folder with Your Stream Deck
One of my favorite things to do is easily automate input and idea capture from my Stream Deck. I've got two, plus a Stream Deck Pedal, so I try to make the most of them!I've greatly improved my process for creating social media content in a centralized place with a Stream Deck automation I'm going to tell you about today. Show NotesHow to add a Google Doc via Your Stream DeckStream Deck | Stream Deck+
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Apr 10, 2023 • 47min
Not Blowing Up on YouTube? BE PATIENT! with Hayley Akins
Lots of people look at the overnight success of creators, and wonder why it’s not happening for them. But the truth is…it wasn’t overnight. There’s a lot of trial and error, learning, and adjusting until you get it right. And that’s what Haley Akins is here to talk about today. She’s had quite a journey as a motion designer, surviving the death of Flash to emerge as a course creator and educator showing a new generation of motion designers how to be successful. And she does it with a little help from YouTube.Top TakeawaysPlay with gateway videos. Look for popular topics on YouTube, and make a video about them to get people subscribed. They give them lots of value.Looks like VidIQ and TubeBuddy can be super helpful. Be sure to look at the analytics and see what’s working for you and what isn’t YouTube loves consistency and predictability.It takes time to become successful on YouTube. Be patient, and keep going.Show NotesHayley AkinsHayley on TwitterHayley on InstagramHayley on LinkedinPodcast LiftoffJack ThomasThe YouTube FormulaWhat Would You Do with an Extra 10 Hours Per Month?Making the Most of Your Stream Deck with Cat MulvihillSponsored by: Groundhogg | Learndash
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Apr 7, 2023 • 6min
The hyperpaper eInk Planner
I’m a pen and paper guy for sure, but the Kindle Scribe is a perfect companion for me. And as a result, I’ve been using the freeform notebooks more like a planner. I still use (and love) my William Hannah notebook, but my friend Brian sent me an interesting link the other day: hyperpaper.me. It's a customizable PDF planner for eInk devices, and I love it.Read the review here Brought to you by TextExpander
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Apr 3, 2023 • 44min
How to NOT Burn Out While Using Social Media with Alex Marshall
Alex Marshall started coaching in February 2020…I think I just heard the collective groan. Alex did too, which is why she turned to social media — specifically Instagram — as a way to gain followers and leads. And while most of her leads still come through social media, in the intervening 3 years since she started coaching, she want on a journey that nearly lead to burnout and leaving social altogether. Today she’s back in a way that works best for her, and we discuss how you, dear creator, can have a healthy relationship with social media too. Plus in the Pro show, we discuss ChatGPT. It was newly hot when we recorded. It was fun listening back given where it is today.Top TakeawaysIt’s easy to put too much pressure on yourself when you feel you need to post every single day, or that your whole life is content. But you need to do what’s best for you.It can also feel like you need to be everywhere. Alex recommends picking one platform that does well for you and stick with it for a while. For her it’s Instagram. For me it’s LinkedIn.Don’t be in an all or nothing mindset. It’s OK to miss a day, or a couple. It’s OK to only post in one place. And it’s OK to not share everything you do.Show NotesAlex MarshallAlex Marshall on InstagramJoe on LinkedInKhe HySponsored by: Groundhogg | TextExpander | LearnDash
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Mar 31, 2023 • 4min
Trying Out Due for Important Reminders
I’m experimenting with the Due app for iOS. What makes it interesting is the persistent reminders — which will repeat until you mark the task complete.Check out the blog post here.
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Mar 27, 2023 • 1h 14min
Legally Protecting your online business with Sam Vanderwielen
Look I’ll cut to the quick: YES. As a creator, you still need a lawyer. Actually, the rise of the creator economy reminds me a lot of the rise of online freelancers. The internet has made making money so easy, most people don’t do their due diligence. That’s why I called my friend Sam. See, she became a young, successful lawyer, before throwing it all away to start…a food blog. That flopped.But she learned from that experience. And today, she helps online educators, coaches, and creators through her legal knowledge and experience. And in today’s episode, we’re putting that to the test.Top Takeaways:In starting her legal business, Sam did 3 important things: talk to her customers, write 10 hyper-SEO’d blog posts, and got people on her mailing list (where she always has soft promos)When it comes to digital products, you still need a contract in the form of Terms and Conditions. Make sure you have the user opt-in at checkout before they make the purchase!Submit your big important content to the US Copyright Office. It’s easier than you think and provides you extra legal protection in the case of piracy.Show Notes:Sam VanderwielenSam on FacebookSam on InstagramSam on YouTubeThe Ultimate BundleJoin the How I Built It Pro
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6 snips
Mar 24, 2023 • 7min
Controversial Opinion: Airtable is Better Than Notion
Every so often I consider switching to Notion...that is until earlier this year when I decided I was going to double down on Airtable. See, Notion scares and confuses me. It doesn't work the way my brain works, and I'm already a huge fan of Airtable. It's the very basis for my podcast planners.But up until now, I haven't really been using Airtable to its fullest potential, probably because I've had my eye on Notion. So here is a controversial opinion: Airtable is better than Notion.This clip is brought to you by TextExpander
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Mar 20, 2023 • 34min
Switching From Zapier to Make, and A Potpourri of Automation
I wax poetic on a number of automation-based topics, like switching from Zapier to Make, how ChatGPT can help creators (and exposes a gaping hole in the education system), and rebranding the YouTube channel to focus on automation tools. In PRO, I'm thinking of switching off of Castos, and sales numbers from my latest launch.Show NotesJoin How I Built It PROMake vs. Zapier: Why I MovedChatGPT is Exposing Our Broken Education SystemThe Automated Solopreneur | YouTubeSponsored by: The Solo Creator Club | Groundhogg | LearnDash
(00:00) - Intro
(02:34) - Make vs. Zapier
(14:03) - Sponsors: LearnDash, Groundhogg, Solo Creator Club
(18:01) - Thoughts on ChatGPT/Generative AI
(29:19) - The Automated Solopreneur
(32:41) - That's it!
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Mar 17, 2023 • 4min
Am I A Calendar Power User (Why Fantastical is Great)
A few weeks ago, I wrote that I was Considering a Different Calendar App. After testing BusyCal, Cron, and Calendar 366, while also looking at several others, nothing comes close to Fantastical. Here's why.
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