Streamlined Solopreneur: Helping simplify your tech stack and escape hustle Why You’re Leaving Money on the Table with Email Automation with Kronda Adair
Feb 27, 2023
01:00:18
If you’ve ever heard me say, “I’m a recovering WordPress developer,” you’ve also heard me credit today’s guest, Kronda Adair. And while she started in WordPress, she quickly moved into one of my favorite areas of expertise: automation. Specifically, Kronda’s an email automation expert. And today, she’s going to tell us the RIGHT process for automation, how to test, and why your business depends on email automation.
Top Takeaways:
- Automation is employing technology to improve your processes. You can vastly improve how you work, and your customer’s journey if you automate the right things.
- To start, step away from the tools and focus on the process. Map what you need to do with pen and paper. Once you do that, you have a job description. And you need something to fulfill that job. That’s when you look for the tools.
- Two things you need to do with automating email: do it manually first; this helps you make that job description. Next, go through the automation yourself. See what the subscriber will see. This may be their primary interaction with you — so make sure it’s good.
- Intro: Getting into automation
Show Notes:
- Kronda Adair
- Kronda on Linkedin
- Kronda on Facebook
- Kronda on Instagram
- Kronda on Twitter
- Kronda on Tiktok
- Automation Bridge
- All Systems Go! Podcast
- Email Marketing Heroes: Rob and Kennedy
- CaboPress
- Preventing the Famine with Jason Resnick
- Jotform
- Join the Creator Crew
Sponsored by: GoodGames | Groundhogg | LearnDash
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