Motion Hatch: Helping Motion Designers Do Better Business

Want personalised coaching from me? Check out Balanced Business Bootcamp: https://motionhatch.com/workwithme 📲 Grab my free Social Media Guide for Motion Designers: https://motionhatch.com/socialmedia  I was invited to the Freelancers and Friends networking event at Doodledo Studio in Manchester. I had a great chat with their studio owner James, where I gave my advice on niching down and positioning your services in a unique way to stand out. We also had some great audience questions about pricing strategies and using social media to connect with potential clients. We discussed:✅ My journey from full-time motion designer to Motion Hatch. ✅ How to create a unique niche and use your positioning to stand out. ✅ What are productised services and do they work?✅ What are the best ways to structure pricing packages?✅ What's working right now on social media to get clients?✅ What should you do if cold outreach isn't working?✅ The pressures and imposter syndrome that comes with using LinkedIn. Doodledo: WebsiteLuke Stanley: LinkedInListen next: Our episode with studio owner's, Illenia and Luca.  Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

🛠 Check out my Perfect Your Pricing Toolkit here: https://motionhatch.com/pricingIlenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients. I was eager to learn about why they decided to create two separate studios, how they manage their teams of 10+ people and how they market each studio to land huge clients like New York Times and Google. We discussed:✅ How Luca and Illenia built and grew two successful studios ✅ How their teams are structured and their advice for hiring ✅ How they use their social media and portfolio to attract dream projects ✅ What systems they find essential for any freelancer or studio owner Illo: Website Algo: WebsiteListen next: Our episode with studio owner, Karl Doran. Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

Explore the future of motion design business models, emphasizing subscription-based approaches and effective pricing strategies. Learn how to justify project timelines and stand out in a competitive market. Tips on charging for project files and the importance of niche specialization are discussed. Discover goal-setting techniques and improve your LinkedIn copywriting skills. Finally, the importance of consistent outreach and future community initiatives to help motion designers thrive in 2025 is highlighted.

Get ready to boost your motion design business! Discover how to network effectively and leverage tools like LinkedIn. Learn to identify your ideal clients and tailor your offerings to them. Uncover strategies for acquiring new clients while ensuring financial stability. Explore the power of CRM and social media in staying top-of-mind. This insightful conversation covers how to establish yourself from scratch or grow your existing client base.

Freelance motion designer Ashleigh Robertson shares her insights on thriving in the ever-evolving motion design industry. She highlights effective strategies for freelancers to attract clients, emphasizing the importance of reconnecting with past clients. Social media strategies are discussed, particularly the shift from Instagram to LinkedIn for networking. Ashleigh also explains the benefits of niching down, effective self-promotion, and leveraging client relationship management systems to streamline client interactions. Tune in for expert tips to boost your freelance success!

This is a special bonus episode of the Motion Hatch Podcast! I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.) We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients. Thanks to Agustin Eguia for filming and cleaning up the audio and Jen van Horn for helping set up for filming this episode!Links mentioned:🚀 Learn more about Balanced Business BootcampFollow Jess Herrera: Website | InstagramListen next: Our previous episode with Jess HerreraFree resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

I have some news for you this week...We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch! Links mentioned:🚀 Join the self-paced version of Client Quest Live💬 Leave us your feedback and suggestionsFree resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

Flow Creative is an award-winning animation and branding studio based in Manchester, UK.In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner. In this episode, you'll learn:How to start an animation studioThe difference between freelancer and studio ownerHow to get clients as a studioHow freelancers can get hired by studiosTransitioning from a creative to a management roleFollow Flow Creative: Website | InstagramFree resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

Caleb and Shelby Ward of Curious Refuge discuss how AI can impact motion design careers, the tools to use, and how to future-proof against AI. They share their viral AI project, copyright concerns, and the importance of integrating AI into workflows for success.

HaZ Dulull, a multi-award-winning Film and Games Director, shares his journey from VFX artist to indie film director. Topics include winning pitches, funding for original content, networking, utilizing Unreal Engine in filmmaking, and transitioning from indie films to game development in Fortnite.