Motion Hatch: Helping Motion Designers Do Better Business

Is this the best business model for motion designers in 2025? | Q&A

Dec 19, 2024

Explore the future of motion design business models, emphasizing subscription-based approaches and effective pricing strategies. Learn how to justify project timelines and stand out in a competitive market. Tips on charging for project files and the importance of niche specialization are discussed. Discover goal-setting techniques and improve your LinkedIn copywriting skills. Finally, the importance of consistent outreach and future community initiatives to help motion designers thrive in 2025 is highlighted.

27:57

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Quick takeaways

Justifying timelines to clients through case studies and an onboarding process fosters transparency and better understanding of the design workflow.

Focusing on a subscription-based business model allows motion designers to create steady income while catering to specific client needs and expectations.

Deep dives

Justifying Motion Design Time to Clients

Understanding and justifying the time required for motion design to clients can be challenging, especially if they lack prior experience in the field. Utilizing case studies and behind-the-scenes content can effectively showcase the design process and highlight the expertise of the designer. Incorporating an onboarding process that educates clients about the workflow can also help clarify expectations and timelines. Additionally, establishing clear terms and conditions, along with a project schedule for revisions, can further support transparency and alleviate potential misunderstandings.

Intro

7min

Specialization and Pricing Strategies for Motion Designers

9min

Effective Goal Setting and Copywriting Strategies for Motion Designers

7min

The Importance of Consistent Outreach and Upcoming Community Initiatives

6min

As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast.

I get questions all the time about specific problems that motion designers face when running their businesses.

So, the chances are that you're facing these problems, too.

In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my opinions on charging for your project files and how much time you should actually be spending on outreach.

In this episode, I cover:

- How to justify long timelines to clients

- How to stand out amongst other motion designers

- Should you charge for project files?

- How to build a profitable subscription-based motion design business

- How to find time and motivation for business tasks
- How to write the best copy for LinkedIn
- How much time you should be spending on outreach

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