
The World Beyond – Michael Mack and the Emotioneers of Tomorrow
What effects will AI have on the future? How will the way we enjoy and experience entertainment, music, film, animation, and art evolve as technology advances? Michael Mack, founder and CEO of MACK One, invites you on an incredible journey into the future. Together with his highly esteemed guests, the Managing Shareholder of "the best theme park in the world," Europa-Park, explores the direction in which the amusement industry is heading and the challenges that lie ahead. Always in search of answers: What will the world look like seven years from now? Find out by listening to fascinating conversations in this exclusive time-travel adventure!
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MACK One is an international creator and consultant for innovative theme park design, media-based entertainment, and media content. We create and develop ideas for the attractions industry of tomorrow.
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This podcast is a MACK One production, recorded at Studio78 in Europa-Park.
Latest episodes

May 31, 2024 • 29min
Sarah Ellis, Head of Digital at The Royal Shakespeare Company: Technology has to work with the Story
Christina Rees & Sarah Ellis
“I think nothing is off the limits if the director wants to go for it“ - Sarah Ellis pushes the envelope and enriches Shakespeare’s iconic works with innovative and creative storytelling techniques, innovative technologies and exciting partnerships. Join podcast host Christina Rees, one of the Emotioneers from MACK Magic, in this inspiring conversation about the legacy of Shakespeare, his timeless appeal to audiences around the globe and the opportunities by combining these masterpieces of storytelling with innovative technologies. "Technology has to work with the story, that's really important to us.“ To be or not to be - that is the question, also in this podcast episode! Press play and jump right into this exciting journey of the world beyond!
A MACK One Original Podcast.

May 24, 2024 • 50min
Rolf Schumann, Co-CEO Schwarz Digits: Give us a challenge, we will find a way!
Michael Mack & Rolf Schumann
“We have reached this point that the question is not what is possible - we have come to the point what is useful” - Rolf Schumann is an outstanding leading entrepreneurial figure in the fields of technology and innovation. Working as Co-CEO for Schwarz Digits (Schwarz Group is the world's fourth largest goods retailer with approx. 154 billion EURO in sales in 2022), he’s responsible for transforming a traditional retail group with brands such as Lidl and Kaufland into a digital giant that has become the most important AI player and innovator in the German market. Join podcast host Michael Mack as he talks with his guest about the huge efforts and investments of Schwarz Group to create European alternatives to the dominant big players and to access innovation and know-how in Germany: the german cloud solution „Stackit“, the cyber security company „XM Cyber“, the AI Company „Aleph Alpha“, the messenger Service „Wire“ and the educational programm and platform „Campus Founders“. “Now you understand why this company is so fancy because it’s a completely end-to-end connected Eco-System!“ - Press „Play“ and dive right into this exciting journey into the world beyond!
A MACK One Original Podcast.

May 17, 2024 • 36min
Peter van der Schans, Vice President IAAPA EMEA: The real World is not Digital
Lukas Metzger & Peter van der Schans
„I don’t believe in a world where we only will do digital experiences” - Peter van der Schans is a true leader in the leisure industry: As head of IAAPA’s EMEA team, he’s truly shaping the future of entertainment. Join podcast host Lukas Metzger, Head of Operations at Europa Park, in this thrilling conversation about how emerging technologies are revolutionizing the amusement park experience, the significance of interactive storytelling in enhancing visitor engagement and why transformative strategies are crucial for impactful change in the industry. „We have large Player in the market, they are buying multiple parks, family owned businesses like Europa Park becoming more rare actually“. 3, 2, 1 - ignition for this exciting journey into the world beyond!
A MACK One Original Podcast.

May 10, 2024 • 46min
David Granite, Creative Technologist at Dorier Group: Using AI to Supercharge your Business
Marcus Ernst & David Granite
“When people say ‚AI is against humans‘: it’s not true! Sitting in front of a computer all day, that’s a human killer. If you can give that to a machine that will do it better than you - it’s value!“ - David Granite is a true mastermind for blockchain, AI, robotics, AR, VR and MR. Working for Dorier Group as creative technologist, he creates immersive experiences for big brands like Audemars Piguet or UEFA. Join podcast host Marcus Ernst, one of the Emotioneers from MACK One, in this thrilling conversation about how to utilize new technologies, the role of gamification in telling captivating stories and how AI is evolving at the speed of light. „I think that AI enabled devices are going to be the next big thing, the next iPod-vibe.” Press ‚Play’ and dive right into this exciting journey of the world beyond!
A MACK One Original Podcast.

May 3, 2024 • 42min
Tim Baldwin, Editorial Writer at Amusement Today: Europe’s Role and Relevance in the future Amusement Industry
Michael Mack & Tim Baldwin
„For someone who truly loves Theme Parks, I like originality - what you have done with Voltron Nevera, to me it is very original“ - Tim Baldwin is editorial writer at Amusement Today - the attractions industry news leader since 1997 and the presenter of the prestigious Annual Golden Ticket Awards. Join podcast host Michael Mack, founder and CEO on MACK One, in this thrilling conversation about major trends in the amusement industry, new game-changing technologies and what the future of entertainment may look like: Is there a social change in terms of time out and recovery after the Covid pandemic? Where does Europe stand in comparison to the USA, Asia or Latin America? Does the label “Made in Germany” still have global relevance? “When I go to parks in America and I see something that could be operated more efficiently, I always want to say: just go and watch ‚Blue Fire‘ here at Europa-Park for an hour, watch it run and see how it should be done!“ Discover an exciting journey into the world beyond!
A MACK One Original Podcast.

Apr 26, 2024 • 46min
Patrick Marx, Dennis Gordt & Stephan Alt: The Team behind Multi Launch Coaster Voltron Nevera about the Future of Rides
Patrick Marx, Dennis Gordt & Stephan Alt
"The roller coaster itself is no longer the central experience, it becomes part of a largerexperience" - get started for the new Multi Launch Coaster Voltron Nevera powered by Rimac! In this episode, the minds behind this innovative project from Europa-Park Rust provide a detailed insight: from the idea to development to the first ride. Patrick Marx, Head of Development & Masterplanning MACK One, speaks with Development Manager Dennis Gordt and Roller Coaster Planner Stephan Alt from MACK Rides: “We are something like the kitchen planners for roller coasters!” What were the biggest challenges in this gigantic project? And how does it feel to ride the coaster in the new Croatia themed area? “There were a lot of variants of Voltron Nevera during development, probably 40 or 50,” say the experts. Together they take a look ahead: What will the roller coaster of the future look like? Can there ever be another development step as big as Voltron Nevera? Get the answers - here in the podcast.
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"Die Achterbahn an sich ist nicht mehr das zentrale Erlebnis, sie wird Teil eines größeren
Erlebnisses" - start frei für den neuen Multi Launch Coaster Voltron Nevera powered by Rimac! Die Köpfe hinter diesem innovativen Projekt des Europa-Park geben in dieser Episode einen detaillierten Einblick: von der Idee über die Entwicklung bis zur ersten Fahrt. Patrick Marx, Head of Development & Masterplanning MACK One, spricht mit Entwicklungsleiter Dennis Gordt und Achterbahnplaner Stephan Alt von MACK Rides: „Wir sind so etwas wie die Küchenplaner der Achterbahnen!“ Was waren die größten Herausforderungen bei diesem gigantischen Projekt? Und wie fühlt es sich an, den Coaster im neuen Themenbereich Kroatien zu fahren? „Von Voltron Nevera gab es während der Entwicklung sehr viele Varianten, bestimmt 40 oder 50“, erzählen die Experten. Gemeinsam werfen sie einen Blick nach vorne: Wie wird die Achterbahn der Zukunft aussehen? Kann es überhaupt noch einmal einen derart großen Entwicklungsschritt wie bei Voltron Nevera geben? Antworten - hier im Podcast.
A MACK One Original Podcast.

Apr 19, 2024 • 37min
Jelle de Jong, CEO Madrid Artes Digitales: Converging Technology, Science and Art in mesmerizing Ways
Marcus Ernst & Jelle de Jong
„We want to use theatrical tricks in our immersive experiences - and I think that is the key why the shows are working so well and people are so in love with it“ - Jelle de Jong is a visionary leader and innovator in the realm of immersive exhibitions. As CEO and executive producer at Madrid Artes Digitales, he spearheads the development of groundbreaking exhibitions and has positioned himself at the forefront of the immersive experience industry. Join podcast host Marcus Ernst, one of the Emotioneers from MACK One, in this behind-the-scenes conversation about the fusion of technology and art: Do immersive exhibitions either enhance or diminish our appreciation of art and culture? What added value does technology brings to storytelling? And how is Jelle de Jong envision the world of immersive art in 7 years from now? - „The strategy for our company is clear for the coming years. What I have really learned: keep your ears open to your audience.“ Tune in to this podcast episode and discover an exciting journey into the world beyond!
A MACK One Original Podcast.

Apr 12, 2024 • 41min
Andy Lanning & Anthony Williams, former Marvel / DC Comics Storytelling-Geniuses: You can’t replace Human Creativity
Christina Rees, Andy Lanning & Anthony Williams
„All of these new things are tools - and if you give tools to creative people, creative people will find new and interesting ways to use them” - Anthony Williams and Andy Lanning combine a broad range of experience in the areas of storytelling, writing and creativity. Before founding their company „Ideas and Inks Limited“, they worked for DC Comics, Marvel and Magic Leap. The list of world-famous characters they worked on is impressive: Superman, Batman, Justice League, Loki, Wolverine, Spiderman, Deadpool, The Guardians of the Galaxy, Captain America and The X-Men - just to name a few. Join podcast host Christina Rees, one of the Emotioneers from MACK One, in this thrilling conversation about the storytelling of tomorrow: Will any storytelling medium eventually become extinct? What makes a story a great story? Will we still go to the cinema and watch TV in the future? „New technology is wonderful – but the new doesn’t necessarily have to kill the old. AI can take the food out of the mouth of artists for specific disciplines, but you can’t replace human creativity“. Let yourself be enchanted by a conversation full of creativity and incredible expertise about today's and future storytelling!
A MACK One Original Podcast.

Apr 5, 2024 • 24min
Uziel Zontag, Managing Director HAHN Group: A Company of 2024 can’t look like a Company of 2010
Uziel Zontag, Managing Director at HAHN Group, discusses the inevitability of modernization and the integration of human-like robots. They explore the impact of digital transformation on jobs and the importance of adapting to Industry 4.0. The conversation also touches on the future of robots in everyday life and the evolution towards a more technology-driven society.

Mar 29, 2024 • 42min
Dr. Auma Obama, Sociologist & Keynote Speaker: Trust in Leaders, Becoming Mindful of Each Other and Wake up with a Plan
Dr. Auma Obama, an international sociologist, discusses trust in leaders and the importance of making a positive impact. She emphasizes the need for trust in leadership and the role of individuals in creating a better tomorrow. The podcast also features Dr. Roland Mack, Founder of Europa Park, who shares insights on continuous learning and striving for improvement. The episode explores themes of leadership, mindfulness, and personal growth.