„We want to use theatrical tricks in our immersive experiences - and I think that is the key why the shows are working so well and people are so in love with it“ - Jelle de Jong is a visionary leader and innovator in the realm of immersive exhibitions. As CEO and executive producer at Madrid Artes Digitales, he spearheads the development of groundbreaking exhibitions and has positioned himself at the forefront of the immersive experience industry. Join podcast host Marcus Ernst, one of the Emotioneers from MACK One, in this behind-the-scenes conversation about the fusion of technology and art: Do immersive exhibitions either enhance or diminish our appreciation of art and culture? What added value does technology brings to storytelling? And how is Jelle de Jong envision the world of immersive art in 7 years from now? - „The strategy for our company is clear for the coming years. What I have really learned: keep your ears open to your audience.“ Tune in to this podcast episode and discover an exciting journey into the world beyond!

A MACK One Original Podcast.