„The biggest problem is usually trying to get the technology to balance with the storytelling” - Lou Doye is constantly pushing the boundaries of what’s possible: The british based creative director helps launch the latest immersive storytelling technology and has realized ground-breaking productions for the META Quest, the Apple Vision Pro and many more. Join podcast host Christina Rees, one of the Emotioneers from MACK Magic, in this inspiring conversation about the latest AR-trends in storytelling, the new VR animation tool „Quill“ and about the biggest challenges in creating and producing immersive experiences. „When you are a smaller company, you can be more experimental.“ Explore the true magic of storytelling in this podcast episode!

A MACK One Original Podcast.