On today’s episode, Kunle is joined by Joseph Heller, Founder & CEO of The/Studio and Supplied, California-based platforms offering on-demand product creation/manufacturing and all-in-one wholesale solutions to small businesses.We all know either heard of or even come across Live selling on social media. More and more businesses are leveraging the rising popularity of social selling. While it may not be huge in the US just yet, it’s already super popular in many other parts of the world. Setting up an online store is easy, but finding the best products at the right price is easier said than done. Even once you have found a suitable product for your niche, getting it directly from manufacturers is extremely difficult. You have to do due diligence, face minimum order quantities and handle shipping/customs. While big businesses have entire teams to work through these challenges, the smaller businesses get left behind.In this episode, Kunle and Joseph talk about how small businesses can easily source products in smaller quantities from China. You will also get to hear about why Social Selling on Facebook Live could be the next big thing in eCommerce . This is a great episode for marketers and business owners.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★

On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba.Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is measured month-on-month. But this traditional way of planning and reporting could very well be holding you back. With access to tons of real time data and tools to analyse this data, the game has changed. If you aren’t taking an iterative approach to your marketing plans then you risk getting left behind.In this episode, Kunle and Erik talk about leveraging marketing data to create an iterative marketing strategy. You will get to hear about the 3 pillars of the Hawke Method, fallout of privacy-driven changes, best channels for raising brand awareness and nurturing your audience, and what could be in store for us in Q4. This is a great episode for marketers and business owners.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★

On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics.Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game for performance marketing. Apple’s Mail Privacy Protection (MPP) update will significantly reduce data available to marketers. Even though these changes are sweeping, there is still light at the end of the tunnel.In this episode, Kunle and Guy talk about the upcoming changes to Apple mail and their impact on Email marketing. You will get to hear about what this change really is, how it will affect you and possible solutions to cope with it. This is a great episode for email marketers and any business that sends emails to customers.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★

On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform  that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows and tools to leverage the data available.In this episode, Kunle and Reza talk about how top performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free. CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★

On today’s episode, Kunle is joined by Mike Yan, Co-founder and CEO of ManyChat, a chat-focused omni channel communication platform trusted by over 1 million businesses. We all know business and almost everything is mobile-first nowadays. Apps like Instagram and Tiktok have stolen a lot of Facebook’s thunder. Indeed Instagram is predicted to drive more revenue in the US than Facebook in 2021. Instagram has also very recently allowed the use of DM automation tools.These tools have added a new (and pivotal) element to the omni channel movement. Being able to automate DMs, and also include DMs in sequences along with email and SMS has the potential to turbocharge engagement and thus conversions. In this episode, Kunle and Mike talk about how Manychat is focusing on chat to win the omni channel game. You will get to hear about why Instagram DMs are so effective, Unique case studies and strategies to automate DMs to build your list and boost conversions. This is a great episode for marketers and social media geeks.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.  ★ Support this podcast ★

On today’s episode, Kunle talks about the upcoming Commerce Accel Conference on 16-17th September, 2021 and why you should be attending it!This event has been specifically tailored for DTC eCommerce teams keen to deliver their strongest BFCM. We have an array of practitioner speakers who have taken the time to share their firsthand experience and insights into how they are approaching Q4. Get their playbooks, roadmaps and processes.Why you can’t afford to miss this:Black Friday 2021 kicks off on Friday, 26th November. Now is the best time to start planning!        It’s the ONLY BFCM Prep Event that will help you end this year with solid results.        You will learn from experts who have done it successfully time and again.What’s In It For You? Fail-safe strategies & exclusive insights to future-proof your ecommerce operations and digital retail transformationInformation, resources, and support online retailer operators need to hit and surpass their Q4 sales targets.Proven processes to apply to your marketing and operations, the Q4 Prep Edition will help you hit the ground running and avoid last-minute drama.Exclusive access to the latest tactics, tech, and networking to ensure a successful selling season.Head on over to CommerceAccel.com to find out more and grab your passes! ★ Support this podcast ★

On today’s episode, Kunle is joined by Nick Raushenbush, Co-founder and COO of Shogun, a California-based software company empowering over 20,000 brands to create exceptional ecommerce experiences.In today’s market, customer experience is everything. But at the same time too many eCom stores make the mistake of sticking with the default features and apps of their eCommerce platform. Other specialised apps like Shogun and the like are still seen as a luxury, but in reality they are closer to being a necessity.Brands spend thousands of dollars on marketing and ads to get visitors to their store. Only to lose them because they look like every other store on the internet. Everything from the way your site looks to how fast it loads can make or break your conversion rate. So how can brands truly stand out from the crowd?In this episode, Kunle and Nick talk about how Shogun is helping brands differentiate. You will get to hear about why and how eCom brands use landing pages on top of their stores, what is Headless eCommerce and how you can boost conversions by going headless. This is a great episode for entrepreneurs, marketers and anyone interested in the latest eCommerce tech.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.  ★ Support this podcast ★

On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years.In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain (rare) businesses who hit 8-figures in super quick time (we’re talking months!). As you would imagine, the challenges  of achieving such rapid growth are unique.In this episode, Kunle and Jeff talk about the learnings from supercharged growth. of growing . You will get to hear about how focusing on your customer personas can help you build marketing campaigns that scale FAST, how a company must evolve as it grows, and how customer service is the secret sauce for building a 8-figure business.  This is a great episode for entrepreneurs and anyone interested in eCommerce.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.  ★ Support this podcast ★

On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions, a hair extension, and technology company helping entrepreneurs launch and manage their brands.We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. But that is not the case in all industries. Competing with DTC brands based in China is tough for any brand (new or old). But there is a very counterintuitive way to get a leg up on the competition, and it’s not something you’d expect. Creating an offline presence (yes, offline!) can actually accelerate growth and help you bag more customers.In this episode, Kunle and Mikey talk about how to effectively leverage offline presence to grow your business. You will get to hear about how showrooms can be a differentiator, importance of seeding, target AOVs, packaging hacks and much more. This is a great episode for entrepreneurs and marketers in the beauty industry.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.  ★ Support this podcast ★

On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs.Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly start wondering what all the email hype is about. But the fact is, when done right, email marketing still has the best ROI ($40 on every $1 you spend!). And getting it right is not rocket science!With all the awesome resources and tech available to marketers today, not leveraging email marketing is inexcusable. You need to start by building your strategy (for one quarter at a time) and leverage data as best as possible. Speaking of data, in recent months we’ve had multiple guests emphasising the importance of 1st party data. With the news of iOS 15, and it’s changes in email reporting, we have yet another massive reason to build up 1st party data. In this episode, Kunle and Jessica talk about creating winning email campaigns in 2021. You will get to hear about how best to collect emails, which flows to use, how to prepare for iOS 15 and much more. This is a great episode for email marketing beginners and experts alike!-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.  ★ Support this podcast ★