S06 EP38: How Best-In-Class Performance Marketing Teams are Structured and Operate w/ Reza Khadjavi

On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform  that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.

Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.

Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows and tools to leverage the data available.

In this episode, Kunle and Reza talk about how top performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.

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