S06 EP33: How Mikey Moran Leveraged Showrooms to Drive Online LTV for Private Label Extensions

On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions, a hair extension, and technology company helping entrepreneurs launch and manage their brands.

We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. But that is not the case in all industries. 

Competing with DTC brands based in China is tough for any brand (new or old). But there is a very counterintuitive way to get a leg up on the competition, and it’s not something you’d expect. Creating an offline presence (yes, offline!) can actually accelerate growth and help you bag more customers.

In this episode, Kunle and Mikey talk about how to effectively leverage offline presence to grow your business. You will get to hear about how showrooms can be a differentiator, importance of seeding, target AOVs, packaging hacks and much more. This is a great episode for entrepreneurs and marketers in the beauty industry.

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Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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Rewind

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ShipBob

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