Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🤩 The Paid To Pitch Method to get clients fast, easy, and at a profit🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📙 $100M Offers by Alex Hormozi⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersIf you want to get copywriting clients, you’ll probably run across something called a “spec assignment.”I’ve put out a few of these in my time.I also used them a couple different times as springboards into my successful client copywriting career.At this point though, it would take a HUGE opportunity for me to consider doing a spec assignment or spec challenge.Because once you have skills and reputation, you REALLY shouldn’t be doing spec work, or really any other free work.But then how do you get clients?  In today’s episode, I share this transition PLUS two other ways to get clients when you’ve stopped doing spec work…"Once you've got your chops, the spec work stops"Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐😀 High-Velocity Copywriting Course by Roy Furr🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📙 $100M Offers by Alex Hormozi⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersWant to write better headlines?It’s NOT about a specific template to follow.It’s about what you SAY.  The thinking and content that goes into your headlines.What you’re offering, and how you’re talking about it.Alex Hormozi built his businesses to a value of more than $100 million.In his book, $100M Offers, he shares the OFFER-driven secrets that got him there.  (I recommend it!)But late in the book, he starts to talk about copywriting.  Specifically, how to rewrite your headlines and pitches in a way that refreshes your offer and can bring you a whole new wave of profits.That’s when he drops this MAGIC headline formula.Today, I share that formula — with my insights and perspectives.Alex Hormozi's MAGIC Headline Copywriting FormulaYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐❓ Ask Roy Your Question👀 Copywriting Market Research with ChatGPT🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 Method Marketing by Denny Hatch⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThis is one of my favorite copywriting tricks to instantly improve your copy, even if you’re a complete novice…It doesn’t require a lot of thinking or study.It doesn’t require you to develop some A-list copywriting skill.It doesn’t require ANYTHING other than a small shift in mindset about what you write, as you write it.And yet, it can take copy that might otherwise feel disconnected and empty to your reader…And suddenly turn it into something deeply and irrevocably personal.I share this trick plus way more to improve your copy in today’s episode…Copywriting Trick: Instantly Write Better, More Personal CopyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 FREE First-Time Offer Guide + 23-Day Access to Self-Paced Course⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersWant to close high-ticket clients and customers fast?…  All while avoiding the perpetual pitch and proposal process that has you seeming forever desperate while your prospect wields all the power?The secret is in an irresistible “First-Time Offer.”My guest for today’s episode, Craig Andrews, specializes in First-Time Offers that are easy to sell and turn prospects into paying clients lickety-split.Not only that, when you follow Craig’s advice, they’ll finish that first offer with a, “Thank you sir (or m’am!), can I have some more?”And in case that isn’t clear enough…A good First-Time Offer turns into that high-ticket sale or contract, often more reliably and faster than just trying to sell the high-ticket deal itself.If that sounds good, you gotta dive into this episode…Close Clients & Customers FAST With an Irresistible First-Time OfferYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎁 Irresistible Offers Marketing Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersEverything is easier with an irresistible offer…If you’re giving your market, your prospect exactly what they want…At a price that’s an absolute no-brainer…They will practically shove money in your hand…They’ll chase you down the street yelling, “Take my money!”Okay that may sound like an exaggeration…But how many times have crowds lined up around the block at some store for the newest XYZ product?  (Apple devices, new books in a series, etc., etc.)Maybe your irresistible offer won’t make people line up around the block (or maybe it will)...But at the very least, it can make your entire sales and marketing process much, much easier.And it starts by answering a short list of questions…12 Questions to Create an Irresistible OfferYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💵 Cash for Copy Reviews Training🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersWhat if you could get clients to PAY YOU for the privilege of buying from you?What if instead of working your butt off to pitch your high-ticket service offer, in the HOPE that someone will actually convert…You could instead get PAID TO PITCH yourself and your services?This struck me as a really interesting premise, and I’ve gone deep with it in the last few days…Talking to people who are doing it (and who will share their expertise on upcoming episodes)...But also realizing: I’ve been doing this for years!Today I introduce the PAID TO PITCH model and give you some ideas about how you can start using it right away…Could you get PAID TO PITCH your services?Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersWant to get more clients for your business NOW?Want to attract a steady stream of clients for later, to keep your calendar full and your bank account growing?Here’s the thing…Those are two completely different goals…And they require two completely different methods to make them happen.What you do to get clients for later is NOT what will get them ASAP.Pay close attention, and then figure out what YOU need to do.Short Term vs. Long Term Client-Getting StrategiesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailIf you want to CONSISTENTLY create profitable marketing for yourself or for your clients…There are really just 3 areas you need to focus on — 3 pillars of profitable marketing.Today’s episode is a response to this subscriber triple-question…"What are pillars of profitable and sustainable marketing? How do I help my clients consistently create campaigns that their customers will respond to and find relevant? What are the three most important qualities of a world-class marketer and copywriter?"The answer is in today’s episode…The 3 Pillars of Profitable Marketing Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📄 Notes on Lifetime Access to BTMSinsiders🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailWhy the heck would you buy a marketing or copywriting course?You don’t need it.Seriously, you don’t.There’s probably at least a million reasons why not.But a million reasons would make WAY too long of an episode.Even if you listened at double speed.So I decided to narrow down the list to 9…9 Reasons Why You Should NEVER Buy Another Marketing or Copywriting Course Again...Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers👩‍🔬 The Scientific Path to Increasing Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis is one of the biggest breakthrough ideas in all of marketing strategy…I know, I know.  Sounds over-hyped.But this secret is part of how Jay Abraham has generated TENS OF BILLIONS of dollars in sales increases for his clients.And how Gary Bencivenga became one of the world’s greatest copywriters, untouchable by even other great copywriters in nearly every test.It’s one guiding principle that can generate billions in sales, or make YOU millions of percent better at generating sales.Or, you can just use it to give yourself a raise, like Russell Brunson teaches.It’s all laid out in today’s episode…Breakthrough Idea: There's always a better way…Yours for bigger breakthroughs,Roy Furr