Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThere’s ONE SENTENCE that can make you a better marketer and copywriter…It taps into some of the most direct, hard-hitting wisdom of modern legends like Dan Kennedy and Gary Bencivenga…And just tells you exactly what you need to communicate to get your ideal prospects into your offer.It can work as a copywriting template or framework — it’s even a swipe-ready headline formula.But it’s so much more than that, revealing the most critical thinking for offers that sell.The full sentence is shared within the first 75 seconds of today’s episode…This One Sentence Makes You A Better MarketerYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThis episode about “Bar-Stool Conversation” Copywriting begins with a joke written by ChatGPT…It’s honestly not a very good joke.  Mediocre, at best.  But it’s still kind of fun.  Especially for copywriters.It’s a joke about drunk copywriters.Which, for whatever reason, seemed like a good way to start an episode about John Carlton’s classic lesson in copywriting voice, the “Bar Stool Conversation.”I don’t know.  You be the judge.  But then stick around for my story plus insights and perspectives on how to make your copy more engaging for your audience.3 Drunk Copywriters Walk Into A Bar… | Bar-Stool Conversations and Your Copywriting VoiceYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid📰 Advertorial Copywriting Course⏩ High-Velocity Copywriting❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersIf you want to make more money as a freelance writer, choosing direct response instead of content copywriting is a smart decision…In short, because direct response copywriting creates more obvious (and usually more) value.But if you’ve been a content copywriter for a while, how do you make that transition?Today’s episode answers that question…Starting with WHY you’d want to do it…Then the main differences you need to know…Then what kind of copy to write to get your foot in the door of the direct response industry…Then the process I’d follow if I were you, making the transition…It’s a lot of value packed in one short episode…Transitioning From Content Marketing To Direct Response CopywritingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersOkay, so… GENERIC cold email pitches are bad — they almost never work…When it’s obvious you’re just blasting the same pitch to thousands of prospects, it’s just…Just…Just, don’t.You’ll get flagged as spam and deliverability will tank…OR, if you’re doing the same thing in cold DMs (like on LinkedIn), your account will get kicked off the platform.But there’s something WORSE than generic cold email.In today’s episode, I’m going to SHOW YOU what that is…An EPIC FAIL at cold email that I got this week.Most cold emails I get just get ignored.But this was bad enough I actually replied to tell them how bad it was!See for yourself in today’s episode…What's WORSE than a generic cold email pitch? EPIC FAIL at cold email marketingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🧪 The Scientific Path to Increasing Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 Free Scientific Advertising by Claude Hopkins [audiobook & PDF]⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThere’s a 2,300-year-old lesson and thinking tool from Aristotle that can make you more money with your marketing today…In fact, this was one of my first secret advantages as a marketer and copywriter.Because my very first freelance copywriting client taught me this powerful lesson, applied to marketing (in the same way I’ll share with you in this episode).And it immediately gave me an advantage over anyone who didn’t know it.And the ability to see — with almost X-Ray Vision — what is actually generating sales and profits in your marketing.And it’s not just me.  I’ve learned that some of the world’s smartest tech minds in Silicon Valley and beyond also use this same lesson — First Principles — for creative innovation in their products and businesses.I break it all down in today’s episode…Your Marketing Makes More Money With Aristotle's First PrinciplesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🏗 Conversion Architecture 101🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis is bigger than the concept of a marketing or sales funnel…(But your funnel is a key part of it.)It’s called a Scalable Sales System.And it’s how you get maximum leads, customers, sales, and profits in minimum time.Today I break down what it is…The 3 essential steps to building one…And even the unique roles marketing and sales play in its success.Scalable Sales Systems: 3 Steps To More Leads, Customers, Sales, and ProfitsYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🤝 Roy Furr's Networking Secret🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🔗 Book Like A Boss🔗 Calendly🔗 Acuity⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailWant to sell more?There’s probably a lot of things you can do.But you also need to consider what NOT to do.Because whether you’re selling for someone else, or selling your own services, there’s a high likelihood you’re ANNOYING your prospects in one specific way.And if you do this, you are losing sales.I guarantee it.You have prospects who won’t connect with you.You have hot leads who don’t become clients.And you have clients who get frustrated and don’t buy from you again.Good news though — it’s an easy fix, shared in today’s episode…This is a simple way to shortcut selling and to close more deals.Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔎 Copywriting Market Research with ChatGPT🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersOkay, this is crazy — NOT what I expected from ChatGPT at all…I was putting together some demos of how to use ChatGPT for copywriting market research…And I picked a product and market category I’d NEVER worked in.“Bladder Leakage.”There was a copywriting reason for it.  I’d found an affiliate offer that was doing particularly well around this.So as a copywriter, I imagined a scenario where I would be brought in to work on this…Or even where I might develop an affiliate funnel around this product.Either way, I’d want to know what the experience of a prospect in this market would be like.This is the exact kind of market research we have to do.And WOW…I put my prompt into ChatGPT, but never expected what came out!Check out what I got ChatGPT to write! Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailIf your marketing is struggling, if you’re really not getting the traction you want…If ANY one of these is not hitting the goals you’ve set: leads, customers, sales, & profits…No matter what service or product you offer…No matter your industry or market…It will probably come down to 1 of 3 things — and there’s one you should look at FIRST, to find the root cause of your marketing struggles.In this episode, I walk you through that, including the process I follow to fix those struggles as a Fractional CMO.Fixing The Root Cause of Your Marketing StrugglesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🔗 Jeremy Pope High-Ticket Sales Interview⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThis is a really powerful way to think about irresistible offers…It’s not just what you’re helping your prospects get.It’s not just about the results, the outcome.It’s about what you’re reducing or eliminating in their journey toward getting that result.This layers in multiple motivations, to move them toward purchase.And it will absolutely increase your sales and profits if you apply this.(And yes, this applies just as much to selling professional services like copywriting as it does to any other product or service.)Make Your Offer Irresistible! [Less of X, More of Y] Yours for bigger breakthroughs,Roy Furr