Breakthrough Marketing Secrets
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Episodes
Mentioned books
Sep 29, 2023 • 19min
Wistia Just Screwed Up! | SaaS Value-Based Pricing Strategies | Marketing FAIL | Case Study
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Spotlightr video hosting for marketers & course creators🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsUGH! Wistia — the video hosting SaaS — is about to lose me as a customer…They already had the wrong value-based pricing strategy — and every monthly charge bugged me just a little bit.But they just changed the price…And instead of a mild annoyance…I went scrambling for Wistia alternatives!And searching for how to migrate from Wistia (when you have 350ish videos that’s a process!)...And just looking for a new video host who has a value-based pricing strategy that makes more sense to me.The story, lessons learned, and an alternative worth checking out are all in today’s episode…Wistia Just Screwed Up! — SaaS Value-Based Pricing StrategiesYours for bigger breakthroughs,Roy Furr
Sep 28, 2023 • 14min
How to build an insanely profitable business with mediocre marketing | Case Study & True Story
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsMy first “client” (aka employer) was a mediocre marketer…And yet, the business was insanely profitable and scaled very well.When I got there, they were doing about $2.5 million per year…When I left 4 ½ years later, we were around $7.5 million…And making about 40% profits all along the way.For today’s episode I’m sharing that true story and case study — and the critical lessons learned that any and every entrepreneur and marketer can apply right now…(And no, the secret was not that I suddenly became a brilliant marketer.)How to build an insanely profitable business with mediocre marketingYours for bigger breakthroughs,Roy Furr
Sep 27, 2023 • 15min
How the World's Biggest Direct Response Marketers Scale Profitably | Financial Publishers Case Study
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsHere’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010…Many people wonder how a business like Agora has grown to 10 figures in revenue… (That $1-billion-plus.)And what lessons can be learned.There’s a lot there, and I’m not going to unpack it all in this episode.Rather, I’m going to zoom in on one powerful lesson…Specifically about how to build offers and business segments for both scale and profitability.Because this can be applied in almost any business…How the World's Biggest Direct Response Marketers Scale Profitably Yours for bigger breakthroughs,Roy Furr
Sep 26, 2023 • 13min
Are You a Leader or a Follower? | The truth about “copywriting as a business opportunity”
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsWarning: Rant incoming…The copywriting and marketing fields are full of “business opportunity” marketers…Selling whatever next thing as the latest and greatest easy-button opportunity.The more one of these offers is successful…The more the market gets flooded with followers (aka wannabes) mindlessly copying whatever the opportunity they bought tells them to do.It happens over, and over, and over again.I challenge you NOT to buy into it — and instead be a leader.It makes you infinitely more attractive to real opportunity…Are You a Leader or a Follower?Yours for bigger breakthroughs,Roy Furr
Sep 25, 2023 • 15min
Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📺 FREE: 5-Day Email Campaign Strategy🚪 Welcome Mat Offers Course👀 Irresistible Offers Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing Secrets“Whoever can spend the most money to acquire customers wins.”You may have heard that quote from Dan Kennedy.But why is it true? And how do you do it?Hint: there’s two steps, executed in tandem…Step 1 is getting a lot of customers (scaling)...Step 2 is giving the small segment of those customers who are ready, willing, and able to spend a lot of money now the opportunity to do so (profitability)...More on what and how to do it in today’s episode — sharing insights from Dan, Perry Marshall, and Alen Sultanic…Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business Yours for bigger breakthroughs,Roy Furr
Sep 22, 2023 • 12min
Visual Copywriting: Show, don't tell...
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsGreat copywriters aren’t JUST copywriters…That applies in so many ways.ONE of those ways is that a great copywriter thinks far beyond the words on the page.Especially today, with our near-infinite capacity to generate multimedia.Because great copywriting is a total experience.There’s the copy, and the core message, yes.But there’s a bigger experience beyond the words, that involves creative use of visuals to sell.Done right, being intentional with what you show can significantly increase the selling power of every piece of copy…Visual Copywriting: Show, don’t tell...Yours for bigger breakthroughs,Roy Furr
Sep 21, 2023 • 11min
Why Most New Businesses Fail... and the secret to business success?
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 My Interview with Drayton Bird⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsYour business is at a high risk of failure…This cuts across the spectrum…You could be a solopreneur or freelancer…Or you could have bigger dreams of what your business could become…You could be providing marketing services or something completely different.When you look at the stats, 1 in 5 businesses will fail within their first 2 years, and 3 out of every 4 will be out of business before they’d be old enough to drive.I don’t say all of this to encourage you to give up — rather, to give you a reason to do things differently.And I have a specific and revealing question you can ask yourself to increase your chances of success, in today’s episode…Why Most New Businesses Fail... and the secret to business success?Yours for bigger breakthroughs,Roy Furr
Sep 20, 2023 • 10min
“Your copywriting sucks!” — Dealing with client feedback as a freelance copywriter…
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsSometimes the feedback you get from copywriting clients feels like they’re telling you that you suck as a copywriter…Note I said FEELS LIKE.The freelance copywriting process — and being a professional creative more generally — can be HARD.Especially when it comes to meeting client expectations…And having them tell you when you didn’t.I know dealing with client feedback can be hard…Maybe today’s episode can help.“Your copywriting sucks!” — Dealing with client feedback as a freelance copywriter…Yours for bigger breakthroughs,Roy Furr
Sep 19, 2023 • 31min
5-Day Email Campaign Strategy — Fast Cash Flow from Your Email Marketing List
Learn how to generate quick cash flow from an email marketing list through a five-day email campaign strategy. Explore key elements of an effective email campaign such as clear core selling message, market-specific themes, and strategic scheduling. Discover the importance of creating a limited time offer and the strategy for a 5-day email campaign. Also, learn about the significance of messaging and access to training resources.
Sep 18, 2023 • 22min
How to "Niche-Down" Your Offer — Make More Sales & Profits
Learn how niching down your offer can lead to higher sales and profits. Discover the benefits of focusing on a specific niche and explore different types of price niches. Find out how to effectively implement niche change and understand the importance of solving unique problems within a niche for success.
