Wistia Just Screwed Up! | SaaS Value-Based Pricing Strategies | Marketing FAIL | Case Study

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UGH!  Wistia — the video hosting SaaS — is about to lose me as a customer…

They already had the wrong value-based pricing strategy — and every monthly charge bugged me just a little bit.

But they just changed the price…

And instead of a mild annoyance…

I went scrambling for Wistia alternatives!

And searching for how to migrate from Wistia (when you have 350ish videos that’s a process!)...

And just looking for a new video host who has a value-based pricing strategy that makes more sense to me.

The story, lessons learned, and an alternative worth checking out are all in today’s episode…

Wistia Just Screwed Up! — SaaS Value-Based Pricing Strategies

Yours for bigger breakthroughs,

Roy Furr