Breakthrough Marketing Secrets
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Episodes
Mentioned books
Oct 13, 2023 • 10min
How to take your business and life to the next level | Tough Love Motivational Speech
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🧠 Training Your Subconscious Success Mechanism⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIf you’re ever feeling stuck or like you can’t break through to the next level…Today’s episode is for you.It’s part motivational message…Part wake-up call…With a little sprinkling of rant thrown in.Most people aren’t willing to do what is really required of them to reach that next level in life and work.But with one key decision, you can turn it around.You can make it happen.How to take your business and life to the next levelYours for bigger breakthroughs,Roy Furr
Oct 12, 2023 • 15min
Joe Karbo's Greatest Regret | The Lazy Man's Way To Riches | Customer Lifetime Value
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsJoe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful…He sold over 3 million copies at $10 apiece…Which adds up to a small fortune, especially considering he launched it 50 years ago.But he later admitted he had a massive regret about how he ran his business…And if he’d changed just one thing, he could’ve easily made another $100 million or more in additional revenue.In today’s episode, I share that one regret, and the lesson it reveals for you today.Joe Karbo's Greatest Regret RE: The Lazy Man's Way To RichesYours for bigger breakthroughs,Roy Furr
Oct 11, 2023 • 10min
Emotional copywriting secret revealed in 2 book titles… | Direct Response Copywriting
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎭 Emotional Direct Response Copywriting Course⏩ High-Velocity Copywriting Course📚 I Will Teach You To Be Rich by Ramit Sethi📚 Overcoming Underearning by Barbara Stanny📚 The 4-Hour Workweek by Tim Ferriss⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsHere’s a great example of emotional copywriting…Two books, selling the same topic — fixing your money situation and getting rich.One approaches it one way.The other, another way.Between them, a great demonstration of how emotional copywriting can work — and how you can capture the emotional pull in your copy.It’s all shared in today’s quick episode…Emotional copywriting secret revealed in 2 book titles...Yours for bigger breakthroughs,Roy Furr
Oct 10, 2023 • 19min
NEW Breakthrough from Eugene Schwartz's Levels of Awareness
Exploring the concept of levels of awareness from the book Breakthrough Advertising and discussing how it can revolutionize marketing strategies. Understanding the levels of market awareness and effective communication. Differentiating between unaware/becoming problem aware buyers and high ticket buyers. Highlighting the importance of understanding the problem and offering a better solution. Targeting higher ticket buyers and engineering scale and profits.
Oct 9, 2023 • 27min
“How to get pre-qualified B2B leads?” | Lead Generation Strategy | Sales Training
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThere’s one critical element you need to build into your lead generation strategy…That will deliver pre-qualified leads to your door.There’s another thing you need to ensure if you want to make it profitable.Today’s episode comes from a reader question on “How to get pre-qualified B2B leads?”And I give specific examples of strategies you can adapt and use today.“How to get pre-qualified B2B leads?”Yours for bigger breakthroughs,Roy Furr
Oct 6, 2023 • 54min
Nicholas Loise (Dan Kennedy's Ex-President) on Magnetic Marketing, Sales Velocity, & Lifetime Value
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Free Strategy Call & Sales Audit with Nick’s Sales Performance Team⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsNicholas Loise worked with Dan Kennedy for 8 years — most of that time as president of GKIC and Magnetic Marketing…And now he’s spilling the beans on how YOU can take the lessons he used there to generate massive sales and profits success…And make more sales, faster…Amplifying sales velocity…Increasing customer lifetime value (LTV)...And importantly, how to add sales to marketing to get your best buyers to spend more, faster, and be happy to do so…Helping you generate more profits, faster.One BIG question I hope you’ll want to answer by the end of this interview…“How can I be more effective at getting more customers to spend more, faster?”Nicholas Loise (Dan Kennedy's Ex-President) on Magnetic Marketing, Sales Velocity, & Lifetime ValueYours for bigger breakthroughs,Roy Furr
Oct 5, 2023 • 22min
Become A Client Magnet | How to Get High-Paying Clients to Come to You
Want to become a client magnet? Want high-paying clients to find you, ready to buy?Today’s episode gives you the strategy to make it happen.It comes with a warning, though.This is for serious business-builders only.There’s a lot of people out there who want all the benefits of this without being willing to do the work.This strategy that turns you into a client magnet does require work.But once you do the work, it can be insanely powerful and pay off for years.Become A Client Magnet — How to Get High-Paying Clients to Come to YouYours for bigger breakthroughs,Roy Furr⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚪 Welcome Mat Funnels to Get New Customers🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing Secrets
Oct 4, 2023 • 13min
Your Brand Perspective & Voice | A Secret Marketing & Positioning Weapon
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsCopywriting can make sales — and I don’t want to diminish that act of making money show up…But if you want to build a big, lasting, enduring relationship with your customers, it can’t just be based on making sales.It has to be built on something deeper.A connection much bigger than what it takes to get them to part with money today.It’s built on PERSPECTIVE.Your point of view. About the market, and the problems you solve.Do this right, and it’s a secret marketing and positioning weapon that makes every sale easier.Your Brand Perspective & VoiceYours for bigger breakthroughs,Roy Furr
Oct 3, 2023 • 11min
Do you need TWO marketing departments? | Marketing Department Structure | Marketing Teams
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsadThis is a $1-billion-plus marketing secret that’s been hidden in plain sight for years…For me at least — with the very best, most scalable, most profitable marketing clients I’ve worked with.Because whether it’s been overt or happy circumstance….They’ve essentially built not one, but TWO marketing departments, TWO marketing teams within their business.And while they’re often full of competitive individuals, this is NOT about getting the teams to compete against each other.In fact, these two marketing departments are structured this way with unique goals that actually serve each other and make the business grow faster and churn out more profits.It’s all explained in my latest episode…Do you need TWO marketing departments?Yours for bigger breakthroughs,Roy Furr
Oct 2, 2023 • 19min
Copywriting: How to get inside the hearts and minds of your readers...
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎭 Emotional Direct Response Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIs this THE MOST important copywriting question?Maybe…So when it showed up in my mailbox, from a subscriber, how could I say no?>>> How do you, as the copywriter, get into the hearts and minds of your reader and understand their pain?Good news: if you’ve been following me for any length of time, you’ve probably already downloaded the main thinking tool you need for this.It will be familiar.But in today’s episode, I’ll go deeper…With specific thinking prompts (no, not AI, these are prompts to stimulate YOUR REAL INTELLIGENCE) to deeply understand your reader and what will make them buy.Copywriting: How to get inside the hearts and minds of your readers...Yours for bigger breakthroughs,Roy Furr
