That's What I Call Marketing

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part One of an unexpected two part recording and in this episide we go deep on the agency world, the challenges facing agencies now, how we could and should be thinking about the agency billing model and without discounting some of the good things the pandemic accelerated we discuss the importance of us getting back out into the world and the need for observing and interactions to take place. So I hope you enjoy Part One of this episode with the brilliant Jan Gooding. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.

With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want". Isn't that something we as marketers all grapple with, whether we are scaling up or dealing with declines, understanding our consumers, really understanding them by getting to an insight is a key factor to brand growth. Before founding Curious Industry Meldrum was part of What If Innovation, so his credentials in this area are second to none and he has worked with brands big and small to get to insights that drive growth for your brand. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.

With Anthony Fletcher former CEO of Graze and Founder of Urban Legends Doughnuts. Anthony got started in marketing by knocking on the door of Innocent Smoothies and then knocked on the door of Graze where he started out leading marketing before leading the company as CEO. In June 2020 Anthony moved on from Graze and reappeared 6 months later with a new venture Believe in Science and the doughnut brand Urban Legends. Anthony shrares his views and learnings about marketing from the perspective of a CMO and CEO. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.

With Loretta Dignam, Founder of the Menopause Hub. Loretta has a marketing career that you can only marvel at working with Mars, Diageo, Kerry Foods and Jacobs Fruitfield (Valeo Foods). She launched categories, like premium Sheba catfood and Dolmios pasta sauces and then went on to shut off brands that weren't perforning to focus on building the ones that were in her time at Diageo before rejuvenating some of the countries best loved biscuits (cookies). Loretta set up the Menopause Hub to break the stigma attached to menopause and help organisations think about creating menopause friendly workplaces. Today's episode is brought to you in partnership with Marketing Magazine. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.

With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 years of extensive experience in B2B Technology & Marketing. In this episode, Tara discusses how marketing can be as effective for B2B companies as for consumer, because at the end of the day, the purpose of both consumer and business marketing is to create an environment where a sale can occur. Tara believes B2B its understanding people's pain within a business and being more than just a provider of a solution, but also a partner. Tara is incredibly honest and doesn't hold back. You will hopefully learn a lot from this episode and get ready to laugh too. Hosted on Acast. See acast.com/privacy for more information.

With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the chief marketing officer of Heineken USA in 2018. Before that, Jonnie spent four years working for the brand in Moscow, before moving to Amsterdam to lead global marketing of Heineken’s low and no alcohol products. He's also held a series of senior marketing roles at Telefonica where he was CMO of the O2 Brand in Ireland and also spent time at Diageo both in his home country of Ireland and in Global roles. He is responsible for the Dos Equis beer brand, famous for its peerless, “Most Interesting Man in the World” campaigns. “It was like being handed the White Album and being asked to write another one,” he says. Although Jonnie admits there was no masterplan, his marketing nous is undeniable. The entire collection of the Dos Equis "The Most Interesting Man In the World" ads;https://www.youtube.com/watch?v=U18VkI0uDxE Hosted on Acast. See acast.com/privacy for more information.

In this shorter episode host Conor Byrne revisits some of the lessons in leadership he has heard from global marketing leaders, from lessons you learn early as a leader to mistakes CMOs can make when they get to that top spot. Hosted on Acast. See acast.com/privacy for more information.

In this shorter episode host Conor Byrne revisits some of the brilliant stories from global marketing leaders of when things didn't quite go to plan, including Diarmuid McSweeney, Co Founder and CMO of Gym Plus Coffee, Jon Goldstone of the brandgym, Paul Dervan of the National Lottery, Emer McCarthy, Head of Brand with Wayfler, and Paul D’Arcy CMO of Miro. Hearing the mistakes of these marketing greats is definitely reassuring for us all. Hosted on Acast. See acast.com/privacy for more information.

In this shorter episode we revisit some of the stories from the first ten shows. Today we go behind the scenes and hear the stories of how some world famous ads came to be, from Guiness Dancing Man and Quarrell to Paddy Powers Rhodri Giggs ad and the amazing Hovis Go On Lad. You will hear from * Marketing legend and author Paul Feldwick talk about the Rowan Atkinson Barclaycard ad "Rug" https://www.youtube.com/watch?v=g-oCckHaGdM * Former Paddy Power Head of Brand Emer McCarthy talks about Rhodri Giggs loyalty https://www.youtube.com/watch?v=cBlkxsbtlgw and also Jose Mourinho Jackpots https://www.youtube.com/watch?v=TerX8S-NHFk * Jon Goldstone, Managing Partner of the BrandGym gives the lowdown on the briliiant Hovis Go On Lad https://www.youtube.com/watch?v=s_suyZb5mDk * Kay McCarthy of MCCP shares something surprising about Guinness Dancing Man https://www.youtube.com/watch?v=5Om15TM7t9g * Damian Devaney of TBVGlobal chats about working with Michael Fassbender in Guinness Quarrel and what they got up to on set https://www.youtube.com/watch?v=mSh1NNp0q5Q * Doug Cameron, founding partner of DCX shares how the remarkable Payless Shoes - Payless Experiment "Palessi" campaign was born https://www.youtube.com/watch?v=-2gaNq-rOkI* Paul Dervan CMO with the National Lottery talks about one of his favourite campaigns "O2 Play Them Next" https://www.youtube.com/watch?v=wl1vwr6L1R4 Hosted on Acast. See acast.com/privacy for more information.

This week, you can hear host Conor Byrne learn live as he delves into the world of Web3 and more with Richard Petrich founder of the agency 'The Value of We'. For Richard, everything is built around the future of technology; currently focusing on AR, VR, Web3, the Metaverse etc. His niche is being the middle layer as the bridge marrying the tech compliments with the right brand. Hosted on Acast. See acast.com/privacy for more information.